1. ACTIVE
SHOOTER
TERRORIST
ATTACK
COMMUNICABLE
DISEASE
STUDENT
ALCOHOL USE
DATA
BREACH
DIVERSITY
SEXUAL
ASSAULT
BUILD Open Labs & Trainings
Each month about 200 staff members
in charge of SCU websites attend
these trainings and workshops on
digital marketing.
LiveWhale Calendar
The new LiveWhale Calendar
System is easier to use and features
enterprise-level support. It replaced
a home-grown application.
TERMINALFOUR
The new TERMINALFOUR content
management system, adopted by
many other higher-ed institutions,
features a reliable cloud-hosted server
and increased flexibility.
POD STRUCTURE
SCU.EDU REDESIGN
A 24-month project to completely revamp the University's website culminated with the launch in
January 2016. The new site features a mobile-friendly design and showcases storytelling and rich
multimedia.
INITIATIVES
SANTA CLARA MAGAZINE
Santa Clara Magazine underwent a complete redesign in 2015. The new look helped the publication
win more than 15 national awards.
CRISIS COMMUNICATIONS
7 Crisis Communication Manuals have been created with input from University leadership. These
important resources provide a plan of action for various campus emergencies.
SOCIAL MEDIA
MEDIA OUTREACH
OMC created three work teams or pods, each with its own portfolio of campus clients. Pods bring
together people with different skills—in OMC’s case, marketing, writing/editing, design, web services,
media relations—to diagnose communication and marketing challenges, collaborate on marketing
strategy and plans, propose solutions, and help clients execute their plans.
Brand & Field Marketing Manager
Keeps things running smoothly by coordinating
between pods and units
Content Strategist
Gathers, organizes, and produces information
effectively and engagingly
Visual Designer
Conveys ideas using the latest visual communication
techniques
Digital Strategist
Leverages the latest systems and technologies
available to drive engagement
Media Strategist
Drives news and mindshare through regional
and national media outlets
Office of Marketing and Communications
Annual Report FY 2016
Digital Magazine Traffic
unique visitors per month
8,300 in 2016
7,292 in 2015
SCU Departments
serviced by OMC
27 in 2016
18 in 2015
SCU.edu Traffic
unique visitors to
the homepage
50,000 /month
before launch to
68,000 /month
Print Jobs
managed and
produced in house
88 in 2016
102 in 2015
CASE
NATIONAL
DESIGN • COVER
CASE
NATIONAL
WRITING FOR THE WEB
JAA
BEST MAGAZINE
CASE
NATIONAL
DESIGN • EDITORIAL
MAGGIE
BEST NONPROFIT
MAGAZINE
SOCIETY OF
PUBLICATION
DESIGNERS
“SILICON VALLEY STORY”
CASE
NATIONAL
DESIGN • ILLUSTRATIONS
MAGGIE
BEST DESIGN
CIRC. +75,000
UCDA
BEST PUBLICATION
DESIGN OVERALL
CASE
NATIONAL
DESIGN • PERIODICALS
CASE
REGION
VII
DIGITAL MAGAZINE
UCDA
ILLUSTRATION
CASE
NATIONAL
GENERAL INTEREST
CIRC. +75,000
CASE
REGION
VII
BEST OVERALL
UCDA
COVER DESIGN
PROJECT SNAPSHOTS
Engagement Growth
liking, commenting, sharing, etc.
+57,166 Facebook
+5,248 Twitter
+75,315 Instagram
Total Followers
+7,376 Facebook
+1,616 Twitter
+3,383 Instagram
Average Engagement
Per Brand Post
+18 Facebook
-2 Twitter
+170 Instagram
Despite its small staff, OMC has
increased its number of
on-campus clients by 50%.
More unique visitors and higher
engagement may be attributable
to the website's redesign.
Less paper means a smaller car-
bon footprint and wider-reaching
digital marketing.
The digital magazine was
redesigned in spring 2015.
Feature articles, commentaries by faculty, and other pieces enhancing the University's
reputation appeared in the following media outlets, among many others.
Op-Ed Placements
70 Total
40% from 2015
Total Media Mentions
24,162
9.56% from 2015
Ad Value of Mentions
$65 Million
61.3% from 2015
Online Branding Guide
Designed to ensure branding
consistency, the comprehensive
resource offers campus commu-
nicators, affiliated groups, and
contracted vendors practical advice
on editorial messaging, visual style,
media relations, web design, social
media, and more.
Photography Resources
Widen is the University’s
new cloud-based digital-asset-
management tool that lets
authorized campus users easily
upload, download, and share
electronic assets. The system,
growing continually, already
contains more than 9,000 archived
images, including 650 new portraits
of faculty and staff.
OFFICE OF MARKETING AND COMMUNICATIONS
LOYOLA HALL • 425 EL CAMINO REAL, SANTA CLARA, CA 408-551-6068
WWW.SCU.EDU/OMC
PRESIDENT’S SPEAKER SERIES
Featured George Will,
Bryan Stevenson,
and Robert Reich
Total number of
tickets sold: 2,092
MENINGITIS CRISIS COMMUNICATION
The University’s communication program
during the spring meningitis outbreak,
“Spreading the Word, Not the Germ,”
won a Silver Medal for
Special Initiatives
from the Jesuit Advancement
Administrators.
ECONOMIC IMPACT STUDY
More than 8,300 readers of the
Silicon Valley
Business Journal
learned about Santa Clara’s economic
impact on the Bay Area through a special
report inserted into the paper’s
June 24, 2016, edition.
ADMISSIONS REDESIGN
The primary admission pieces
were completely overhauled to create
an engaging and authentic presentation
of undergraduate student life,
academic opportunities, and potential
postgraduate outcomes.
PRESIDENT’S REPORT
Online page views in first 6 months:
9,519
compared to previous year’s 4,452
DAY OF GIVING SUPPORT
The annual Day of Giving campaign raised
a record $3.5 million
from 4,560 donors.
PRINT ADS
OMC ran 23 print ads, including one in the
Super Bowl 50
game program
HOLIDAY MESSAGE
Total donations through website
$12,650
compared to last year’s $3,510
CONTENT
STRATEGIST
BRAND & FIELD
MARKETING
MANAGER
VISUAL
DESIGNER
DIGITAL
STRATEGIST
MEDIA
STRATEGIST
Lunch & Learns
These free, bimonthly presentations
enlisted experts from Google,
Facebook, Rubicon, and other
leading organizations to explain the
latest techniques in marketing and
how to apply them.
Topics included: content marketing,
digital design, personas, Millennial/
GenZ marketing, and digital search.
from left, standing: Jerry Aquino, Patti Samuelson, Dona LeyVa,
Harold Gutmann, Lauren Herr, Samira Almendras, Katy Malatesta,
Linda Degastaldi, In Chung, Sue Kim, Nic Bertino, Angie Chavez
leaning forward: Ellen Lee, Tina Vossugh
kneeling: Joanne Lee, Ed Cohen, Deborah Lohse
not pictured: Deepa Arora, Christine Crandell, Jeff Gire, Clay
Hamilton, Jackie Hua, Matt Morgan, Steven Boyd Saum
GIVING BACK:
SACRED HEART COMMUNITY SERVICE EVENT
SANTA CLARA UNIVERSITY