Topics: - MIL Framework concepts - Tier one of the methodology - Tier two of the methodology - Relevant for national decision-making - China Implementation opportunities

1. Opportunity for China:
Media and Information Literacy Macro Indicators,
UNESCO assessment framework
“The 5th West Lake Media Literacy Summit Forum (2014)”
China Media & TV Academic Journal /
Radio and Television Group of Zhejiang /
Zhejiang University of Media and Communications (ZUMC) /
Zhejiang Media Literacy Education Association /
Media Literacy Research Establishment of China Radio and Television Association
Zhejiang, China, May 09 - 12, 2014 (Friday – Sunday)
Jesús Lau, PhD
jlau@uv.mx / jesuslau@gmail.com /
www.jesuslau.com / Twitter/FB: jesuslau
Professor, Engineering Institute /
Faculty of Pedagogy, Center for Innovation,
Development and Research in Education
Universidad Veracruzana, Veracruz – Boca del
Río Campus, MEXICO
www.uv.mx

2. Topics
• MIL Framework concepts
• Tier one of the methodology
• Tier two of the methodology
• Relevant for national decision-
making
• China Implementation
opportunities
https://www.flickr.com/photos/ariellopez/2872945918

3. China
• Mighty nation
• Large public education system
• Industrial powerhouse of the
world
• Needs knowledge society
citizens
• MIL skills are vital
https://www.flickr.com/photos/darthscooter/49671837

4. Towards an interdisciplinary approach
UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, France: Author.

5. Composite concept of
Media and Information Literacy
UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, France: Author.

6. Direct impact of MIL to society
UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, France: Author.

7. Major stakeholders of the
MIL Assessment Framework
UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, France: Author.

8. Role of teachers as gatekeepers and providers of
knowledge and skills in society
UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, France: Author.

9. MIL country readiness model
UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, France: Author.

10. MIL broad components associated to the MIL
subject matters
UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, France: Author.

11. Profile example for the MIL component –
Evaluation
UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, France: Author.

12. Profile example for the MIL component –
Creation
UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, France: Author.

13. Proposed process for national adaptation
UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, France: Author.

14. Selection of the delivery model and its implications for the scope, scale and
costs of MIL Assessment: Cost of Design and Development
UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, France: Author.

15. Selection of the delivery model and its implications for the scope, scale and
costs of MIL Assessment:
Design Costs versus Administrative Costs for Large Groups
UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, Francia: Autor.

16. Linking a browser-based Computer Adaptive
Testing system
UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, Francia: Autor.

17. Content validation process
UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, France: Author.

18. Two-phase content development and validation
process for item development
UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, France: Author.

19. Three stages for a sample of teachers in service
UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, France: Author.

20. MIL Analysis Model
UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, France: Author.

21. List of MIL assessment tools
UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, France: Author.

22. Major elements of the MIL Competency Matrix
UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, France: Author.

23. MIL components and its associated with MIL
subject matters
UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, France: Author.

24. MIL framework of proficiency levels
UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, France: Author.

25. Comparison between CFT and CAT across
selected elements
UNESCO (2013). Global Media and Information Literacy Assessment Framework: Country Readiness and Competencies. Paris, France: Author.

26. Conclusions
1. MIL competences permeates national
information development and paves the
way to a knowledge society
2. UNESCO Framework offers a methodology
relevant to countries who need to assess
their MIL performance
3. The methodology can be adapted
4. If used countries, like China, can take
more-informed MIL decision in her
educational system
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