This document introduces Social Video Advertising (SVA), a platform that allows real-time TV broadcasts to be shared across social media channels. SVA allows brands to promote their TV commercials (TVCs) to targeted audiences using advanced software. It cuts TV clips and adds brand logos and banners before posting to Facebook, Twitter, and YouTube. SVA provides targeting based on age, gender, location, interests, and devices. It offers advantages over traditional Facebook video ads such as higher view rates, engagement, and reach at lower costs. Measurement reports provide data on impressions, views, audiences reached, and engagement from both the SVA software and Facebook.

1. SLIDE 1
Introduces
Social Video Advertising (SVA)

2. SLIDE
“Social Video Advertising”
The first and unique “Video Advertising Platform” on Facebook
2

3. SLIDE
What is “Social Video Advertising”?
3
A platform that allows real-time TV broadcasting to be shared across social channels, promoted to
reach target audiences and convey brand’s message by using the Advanced Technical Software.
TV stream live
broadcasting
Brand TVC 3-30s
Advanced
Technical Software
“SVA platform”
Viral potential to
reach 36.6 millions
audiences
Native video
consumption by
target audiences
1. Cut the most interesting clip
2. Add logo, banner, flash banner, TVC
before & after clip
3. Choose “Thumbnail”
4. Add “Social message”
5. Post to Facebook, Twitter, YouTube

4. SLIDE
Our Clients
4SVA Proposal from VTV

5. SLIDE
Demo of “SVA”
5
Please click to review the demos
FLASH BANNER TVC ADS

6. SLIDE
Demo of “SVA”
6
Please click to review the demos
BANNER LOGO

7. SLIDE
SVA Campaign Targeting
7
• Age
• Gender
• Location
• Interest
• based on Facebook Ads
targeting
Audience
targeting
• Hot News
• Football/Sport
• Comedy
• Gameshow
• Film/movie
• Music
Content
targeting
• Desktop
• Mobile / Tablet
Device
targeting

8. SLIDE
Facebook Reach Curve
8
Items Details
FB Active Accounts 13,250,361
Estimate Reach 74% ~ 9,828,674
Avg Frequency 3
Estimate Conversion Rate 25%
Est. Impression 29,486,022
Est. View 7,371,505
Target Audience: Nationwide, Female 18-45

9. SLIDE
VTV - Content Media
9
Political & Economic
General News for
Nationwide
Science, Technology
and Education
Programs
Entertainment, Music,
Games, Series, Comedy,
Movie, Nationwide
Teenager programs:
Football, Education,
Entertainment
Entertainment, Music,
Games, Series, Movie…
HCM market

10. SLIDE
HTV - Content Media
10
Vietnamese Movie General music Hot movies
Entertainment, Music,
Games, Series, Comedy,
Movie, Nationwide
Political & Economic
General News and
Entertainment,
Music, Games…

11. SLIDE
Over 3.743.000 fans from Official Pages for “SVA”
11
1.500.000 fans 1.560.000 fans 660.000 fans 23.000 fans

12. SLIDE
Fanpage VTV go – 1,500,000 fans
12
https://www.facebook.com/vtvgovietnam/

13. SLIDE
Fanpage Netlife – 1,560,000 fans
13
https://www.facebook.com/Netlifevietnam/?fref=ts

14. SLIDE
Fanpage Netlife TV – 660,000 fans
14
https://www.facebook.com/netlifetivi/?fref=ts

15. SLIDE
Fanpage HTV Plus – 23,000 fans
15
https://www.facebook.com/Hplusvn/

16. SLIDE
Rate Card for “SVA” on Facebook
16
Ad Type CPV
(3s)
CPV
(10s)
Bumper Format Target Audience
Filter
6s Bumper before & after (3s-3s) 150 đ - H.264 High/Main
1280x720 (Aspect ratio 16:9)
25 Frames per second
3.2 Mbps bit rate
Stereo audio channel
AAC LC Audio coding
48000 kHz Audio bit rate
128 kbps Audio bit rate
Note: Your video file must
have an audio track even if
there is no sound
Base on Facebook,
targeted audience, contents
& devices
(*) Narrow down target
cost will apply more:
• >8,000,000: No more
charge
• 5,000,000 - 8,000,000 : +
15%
• 3,000,000 - 5,000,000 : +
30%
• 1,000,000 - 3,000,000 : +
45%
• <1,000,000: + 60%
10s Bumper before & after (5s-5s) 160 đ -
15s Bumper before & after (7s-8s) 190 đ -
20s Bumper before & after (10s-10s) 250 đ 400 đ
30s (Bumper before & after (15s-15s) 290 đ 460 đ
Bottom Logo during video 150 đ
200 x 200
File JPG trên 200kb
Bottom Banner during video 500 đ
1452 x 162
File JPG trên 200kb
Including: Planning & booking fee, Excluding VAT. View is calculated basing on Facebook view (3s or 10s)

17. SLIDE
The Advantages of SVA
No. Description
Social Video Ads
(SVA)
Facebook Video
Ads
YouTube Pre-roll Google iTVC
1 Targeting
Demographics
Interest
Demographics
Interest
Demographics
Interest
Demographics
Interest
2 Credibility
Facebook
VTV & HTV
Facebook YouTube Google
3 Content
Can choose relevant
contents for the brand
Advertising Content, less
interesting
Can’t choose relevant
contents for the brand
Advertising Content, less
interesting
Real-time (Post on Facebook
after airing on TV 15mins)
NA NA NA
4 View rate Very high ~ 25-30% Low 5-15% NA NA
5 Social message Pushing for brand message
Pushing for brand
message
NA NA
6 Engagement High like, share, commend
Middle like, share,
commend
Low NA
7 Reach
Mass & fast reach in a
shortest time with lowest cost
Normal reach at normal
time with high cost
Normal reach at normal time
with high cost
Normal reach at normal
time with high cost
8 Cost/View (CPV)
70-80% of FB ads 100% of FB ads 200-300% of FB cost 200-300% of FB cost
FOC for organic view
FOC view after campaign
NA NA NA
17

18. SLIDE
Measurement & Report
18
Facebook Ads Report
• Total Impression
• Total Reach
• Target Views
• Frequency
• Audience: Gender, Age, Location
• Number of View of 3s.
We can have both reports from SVA Software & Facebook. Client also can check total view on News Feed.
Software Report
• Total Impressions
• Total Views
• Unique
• Repeat
219,375 views
Feed Report
• Total Views
• Link on FB

19. SLIDE
Certificate of Broadcasting from TV Channel
19

20. SLIDE
CONTACTS:
THANK YOU!
Vision Asia Corp - Tel: +84 8 66 83 84 11
Exclusive Facebook Pre-roll-TVC Technical in Vietnam Market
Exclusive Sell Partner of SVA for VTV Digital & HTV TMS
Khai Hoan Building, 1 Floor,
01 Bis Nguyen Van Thu street, DaKao ward, District 1, HCMC, Vietnam.
20