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#APPNEXUSSUMMIT
Transparent
Marketplaces: It’s All
About the School Lunch
Gabriel Weintraub, Chief Economist, AppNexus
#APPNEXUSSUMMIT
School Lunches
in Chile in the 1990s
Source: Photo, “CombinatorialAuctions”,Analytics Magazine,Fall 2009
#APPNEXUSSUMMIT
CHILE 1973 1989 1999-2001
Military coup:
beginning of
dictatorship
Transition to
democracy
Huge public
spending &
free market
economy
#APPNEXUSSUMMIT
The Challenge
Feeding >2M Children Daily
Thousands
of schools
Tens of vendors
& companies
#APPNEXUSSUMMIT
The Issues
No standardization
of menus & quality
Lack of price
competition
#APPNEXUSSUMMIT
• Standardized meals & quality
• Created price competition
• Auction logic
Solution:
Transparent
Competitive
Bid Auction
#APPNEXUSSUMMIT
SAVED 20-25%
ALLOWING
TO FEED
TH E GOV E R N ME N T
300,000+DAILY
#APPNEXUSSUMMIT
Transparency
& Science
#APPNEXUSSUMMIT
WHYdid I become interested in this market?
#APPNEXUSSUMMIT
Using cutting edge economic
science to address…
TRANSPARENCY
+ REVENUES
SENSIBLE
AUCTION LOGIC
FOR HEADER
BIDDING
OVERARCHING
MARKET
DYNAMICS
#APPNEXUSSUMMIT
Thank you!

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Transparent Marketplaces: It's All About The School Lunch