Light Reaction takes a scientific approach to mobile-first advertising to drive optimal performance for advertisers. They use insights into human perception to create ads that elicit positive reactions from consumers. Their performance-based solutions include mobile click-to-call ads, mobile engagement ads, and social media ads. When working with German retailer Walbusch, Light Reaction increased post-click sales by 17%, new customers by 16%, while decreasing cost per new customer by 8% and increasing revenue by 10%.