This document welcomes attendees to ANEventsWeek and discusses the growing importance of programmatic advertising. It notes that a 2016 IAB Europe survey found marketers who used programmatic advertising saw benefits like improved targeting and campaign performance compared to those not using programmatic. The document also includes a quote emphasizing the importance of having a competitive advantage.

1. WELCOME
Nigel Gilbert
VP Strategic Development Europe
#ANEventsWeek

2. Beyond the Tipping Point…
Doing Programmatic Not Doing Programmatic
Source: Attitudes towards Programmatic Advertising survey , IAB Europe, 2016

3. Beyond the Tipping Point…
Doing Programmatic Not Doing Programmatic
Source: Attitudes towards Programmatic Advertising survey , IAB Europe, 2016

6. If you don’t have a
competitive edge,
don’t compete
Jack Welch
CEO GE 1988 - 2001

7. #ANEventsWeek