Head bidding utilizes the prebid.js library to facilitate real-time auctions for ad inventory, enhancing CPM rates and page load speeds by replacing traditional waterfall methods. It offers solutions for publishers struggling with low competition and high costs by introducing multiple demand partners to improve ad performance. Headbidding.com guarantees equal or greater CPMs within the first 72 hours of implementation.

1. 1
H E A D B I D D I N G . C O M
C O N D E N S E D O V E R V I E W
( F O R A D VA N C E D P U B L I S H E R S )

2. 2
ARE YOU
FAMILIAR
WITH HEAD
BIDDING?
We’re assuming you’re familiar with the
concept of Head Bidding (skip this slide),
but if not:
Head Bidding uses the prebid.js library to allow publishers to create an auction with
multiple demand sources to bid on your ad inventory. This auction will increase the
chance to serve an impression at a higher CPM rate because multiple demand
partners are competing for the placement in real-time rather than having one single
waterfall advertiser bidding for that impression.
Publishers also benefit by tripling their page load speeds of their site by eliminating
traditional waterfall sequences where there are typically a minimum of three to five
partners in the waterfall chain. With one ad call, multiple placements can be filled on
a single web page.
WHAT IS HEAD BIDDING ?
IN SHO RT…
HIGHER
CPMs
HIGHER
FILL RATES
FASTER
PAGE LOADS

3. 3
3 PUBLISHERS RESISTING THE HEAD BIDDING MOVEMENT
You DON’T want to be one of these guys in 2017
DFP
DOUG
WATERFALL
WALLY
GOOGLE-ONLY
GREG

4. 4
DFP DOUG’S
SITUATION
‣ Runs DFP tags across all of their pages with
just ADX and Adsense competing.
‣ Answers every AdOps related question with
“sounds great, but will it work in DFP?”

5. 5
WHY DOUG NEEDS
TO CHANGE
‣ Unless Doug creates over 400 line items,
ADX is not really competing with Adsense
the way it could be.
‣ After 3-5 page views during a user session,
Doug’s demand pool starts
underperforming.
• Weak competition for
Doug’s traffic.
• Low performance after
3 page views.

6. • HIGHER CPMs!
• No performance drops
after 3 pageviews!
6
DFP DOUG, WE’VE GOT
YOU COVERED
‣ We’ll create those line items for you,
creating and forcing ADX to truly compete!
‣ We will add 36 premium Demand Partners
to compete for your traffic!

7. 7
WATERFALL WALLY’S
SITUATION
‣ Runs waterfalls with 3 - 6 ad network
partners in each ad placement.
‣ Usually uses Google as a “catch-all” tag at
the end of each waterfall.
‣ May be paying high costs using a 3rd party
ad server.

8. 8
WHY WALLY’S
LOSING MONEY!
‣ He is not giving the demand partners an equal opportunity
to compete for his traffic (only 1 partner sees “first look”).
‣ On every “passback” setup, Wally is dropping 11-23% of his
traffic to servers not communicating properly.
‣ If a passback happens, his site will slow down by at least
2000 milliseconds.
‣ He is paying high costs for 3rd party ad serving.
• Limiting CPM rate potential.
• Dropping traffic that could
be sold.
• Losing users to SLOW page
loads.

9. • HIGHER CPMs!
• No more dropped traffic!
• FASTER page loading for
greater pageviews!
9
WALLY, WE’VE GOT
A PLAN FOR YOU!
‣ We’ll make your 3 - 6 Demand Partners into 36 partners!
‣ Every Demand Partner will see “first look” impressions,
boosting CPMs!
‣ By dropping the passbook setup, Wally’s site will load
faster and stop dropping traffic!
‣ Eliminate 3rd party ad serving costs!

10. 10
GOOGLE-ONLY GREG’S
SITUATION
‣ Hard codes only one tag in each ad
placement (Adsense or ADX)
‣ Swears by Google, even when he gets hit
with one of those chargebacks with vague
explanations as to why they happen.

11. 11
GREG, THIS IS
NOT GOOD…
‣ Google advertisers are getting a BARGAIN
price on Greg’s traffic.
‣ When Google sees high pageview user
sessions, performance drops.
‣ Low performance on below-the-fold mobile
placements.
‣ High potential for an eventual chargeback.
• Limited demand = limited CPMs.
• Low performance on high page
view sessions.
• All his eggs are in one basket.

12. • HIGHER CPMs!
• No more bargains on Greg’s
traffic!
• Stronger performance on
higher page view sessions!
12
WE CAN GET GREG,
BACK ON TRACK!
‣ We’ll diversify Greg’s demand pool, adding premium DSP
partners that rival Google’s programmatic position!
‣ We’ll keep both ADX and Adsense in the competition so
Greg’s relationship with Google will remain healthy!
‣ Stronger CPMs with below-the-fold and lower viewability
placements!

13. 13
THE HEADBIDDING.COM GUARANTEE
We WILL PAY YOU EQUAL OR GREATER CPMs within
the first 72 hours of going live!
What are the conditions?
1. We compare your CPM rates for the 5 day period
prior to going live with the setup.
2. Your traffic acquisition strategy hasn’t had major
changes during the comparable periods.
SATISFACTION
G U A R A N TEED
100%

14. 14
READY TO MAKE MORE CASH?
JAMES@HEADBIDDING.COM
TOLL FREE: 1-866-773-3540
DIRECT LINE: 604-630-3753
CONTACT JAMES YOUNG TO GET STARTED!
SKYPE: SKYPEJAMES.YOUNG