Openbar Leuven // What's up with augmented reality // Bert Waltniel

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Cronos Interactive is a company focused on augmented reality (AR) and the experience economy. The document discusses the growing AR market and provides statistics on AR compatible devices, users, and industries utilizing AR software. It predicts that the number of AR devices and active users will continue increasing significantly over the next few years, with the largest growth potential coming from web-based AR experiences. The retail, media, and advertising industries are among the biggest current adopters of AR technology for consumer-facing applications.

Technology

CRONOS
INTERACTIVE
Let’s create great experiences
together!

Bert Waltniel
Managing Partner - Cronos Interactive

Technology will change the way we
learn, play, interact and work.
A new era is born.
The #XR era.

AUGMENTED REALITY DEFINITION
An enhanced version of reality where live direct or indirect
views of physical real-world environments are augmented
with superimposed over a user’s view of the real-world, thus
enhancing one’s current perception of reality.

TRAINING
TRANSLATE COMPLICATED PATTERNS IN TO SIMPLE GESTURES

HEALTHCARE
TRANSLATE DIAGNOSIS IN TO TREATMENT

THE INTERNET
OF PLACES
THE INTERNET
OF PLACES
A SEARCH INDEX OF THE
PHYSICAL WORLD

AR USAGE
© ARtillery Intelligence, 2019
3391
2978
1650 1664
1114
550
190 334
129 92 83 137 84 33
Global Smartphones Web AR (Devices) Facebook AR (Devices) Visual Search (Devices)
ARkit (Devices)** ARCore (Devices) Snap AR (Devices) Total AR Active (De-Duped)
Snap (Active) Visual Search (Active) Facebook AR (Active) ARkit (Active)**
ARCore (Active) Web AR (Active)
Mobile AR Global Penetration
2019 AR-Compatible Devices & Active Users, Across Platforms*
Millions of Units
Active UsersDevices
334M Active Mobile
AR Consumers
(de-duplicated)
Web AR has the most
growth potential &
headroom
**Includes iPad
*Excludes platforms endemic to China (separate calculation)

AR USAGE PREDICTION
© ARtillery Intelligence, 2019
3,379 3,391 3,404 3,420 3,428 3,436
204
334
460
626
834
1,076
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
2018 2019 2020 2021 2022 2023
Global Smartphones Web AR (Devices) Facebook AR (Devices) Visual Search (Devices)
ARkit (Devices)** ARCore (Devices) Snap AR (Devices) Total AR Active (De-Duped)
Snap (Active) Visual Search (Active) Facebook AR (Active) ARkit (Active)**
ARCore (Active) Web AR (Active)
Mobile AR Global Penetration
AR-Compatible Devices & Active Users, Across Platforms*
Millions of Units
(Simplified View)
**Includes iPad
*Excludes platforms endemic to China (separate calculation)

AR INDUSTRIES
© ARtillery Intelligence, 2019
Enterprise AR Software
$7.7
$11.5
$19.2
$23.0 $26.8
$19.2
$38.3
$38.3
$61.3
$72.8
$65.2
$76.7
$306.7
$83.4
$356.6
2019
Real Estate
Education
Finance
Other Corporate/Commercial
Healthcare
Other Industrial
Telecom
Transportation
AEC
Aviation & Aerospace
Automotive
Oil, Gas & Utilities
Government/Military
Retail & Commerce
Media, Advertising & Gaming
2019 Enterprise AR Software Spend, by Vertical
Most other categories listed
include AR software for
enterprise productivity (e.g.
industrial “see what I see”
support).
“Retail & Commerce” and
”Media, Advertising & Gaming”
include AR advertising, as well
as software and enablement
tools to create and distribute
consumer-facing AR
experiences (B2B2C).
U.S. $Millions

THANKS
Bert Waltniel
Managing Partner - Cronos Interactive

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