Digital Marketing is all about reaching and communicating the message to the right targeted audience to influence them about a product or a service. With changing technologies and mediums "Internet of Things" (IOT) will change the face of Digital Marketing. IOT is all about things talking to humans and connected to the internet.
This presentation was presented by Ranjeet Kumar Tayi - Principal UX Designer - Informatica at DMIC - Digital Marketing India Conference held at International School of Telecom, Technology & Management (ISTTM).
"INTERNET OF THINGS" - The Changing Face of Digital Marketing.
1. Internet of Things
The changing face of digital marketing
Ranjeet Kumar Tayi
Principal, User Experience Designer
Digital Marketing India Conference – Nov 2013
25. Buildings
Energy
Consumer & Home
Health & Life Science
Industrial
Transportation
Retail
Security / Public Safety
IT & Networks
http://www.evrythng.com/2013/05/16/international-web-of-things-workshop-call-for-papers/
62. THE TOP CONNECTED APPLICATION
IN 2020: THE CONNECTED CAR
http://wot.motortrend.com/ford-gm-enter-new-phase-in-car-to-car-study-tech-could-reach-market-by-2020-250515.html/vehicle-to-vehicle-communication-rendering/
89. Today (2013) there are 9 Billion
things are connected.
There are many examples these
days and by 2020 more than
50 Billion things will be connected
to The Internet Of Things