Making Magic with IBM Watson - Designing Enchanting Experiences In The Cogni...Joanna Peña-Bickley
From Dick Tracy’s watch to Wonder Woman’s Bracelets to Bat Girls total recall and technopathy, fiction has a intriguing dialog with invention. This dialog and inspiration can serve designers and engineers alike when creating for brands in the cognitive era.
When we design customer and employee experiences for brands, we have an opportunity to supercharge a brand by empowering employees and customers with superhuman powers with IBM Watson. Watson is a self-learning system that uses data mining, pattern recognition and natural language processing to mimic the way our human brain works. With Watson in your arsenal of design tools we are able to outthink, outsmart and out do the competition in extraordinary ways.
The Internet of Things: Designing for Magical Moments of TruthJoanna Peña-Bickley
Designing for magical moments of truth has never been more important with the rapid rate of growth of the internet of things. Radically simple design is what makes enchanting experiences.
A talk on our role, as modern marketers and innovators, at the frontline of global change as every aspect of business, as we know it, undergoes a tectonic shift, from an industrial age to the next. The next evolution of human and machine, discovering how artificial intelligence can be used in so many different ways, from trading mundane tasks for quality moments in every industry, to understanding and connecting to our audiences and customers in unique and individual ways.
This upheaval in business creates an exciting opportunity of the proportions that made history’s most famous industrialists, just a century ago -- men, and even a few women, who understood the nature of change, saw the future and made it a reality. Back then, fortune was granted to an elite few. Today, disruption can easily come from the largest enterprise lab or a garage workshop in the burbs.
The stakes have never been higher, customer attention span is minimal, and the need to engage it and retain it, is greater than ever. Such times come round once in a century, if that, so I feel incredibly fortunate, as a woman of the 21st century and a post-digital player, to have a seat at the table of global reinvention of business and brands, and by definition, a hand forward thinkers shaping the future. When we bring together Data Scientists, Innovators, Advertisers, Marketers and Makers like me - United, we can redefine the metrics for success and then notion of what it means to be a post-digital industrialist in the cognitive era.
“Any sufficiently advanced technology is indistinguishable from magic.” – Arthur C. Clarke
Most of my creations have been inspired by the belief that there is a unique dialog between fiction and invention. The comics of Trina Robbins, Wendy Pini, Louise Simonson, Charles Moulton, Arthur C. Clarke and the Classic Tales of the Brothers Grim have shaped my imagination and my quest to design enchanting experiences that use the Internet of Things (IoT) as a canvas, data as a paint and enduring stories to create unique customer experiences that go from science fiction to magical reality.
The Future of Retail is here. The entire world is a shopping platform and Retailers can no longer see digital and physical store as 2 different business models or even a different department in their organization. The digital and physical world has converged and the difference between winners and losers — are the companies and brands that are bringing digital behaviors into the physical world. This has had a domino effect on the entire industry. Digital behaviors in connected physical spaces are triggering Malls, Retailers and Municipalities to rethink their commercial spaces. Nomadic devices like mobile, connected cars, wearables and social platforms are increasingly playing a transformative role in business.
Siri and Cortana have applied for your role: The rise of AI in MarketingMando
Jonathan Seal, Strategy Director at Mando presents the key headlines from Mando's recent whitepaper, compiling findings from senior marketers from British and global brands.
Making Magic with IBM Watson - Designing Enchanting Experiences In The Cogni...Joanna Peña-Bickley
From Dick Tracy’s watch to Wonder Woman’s Bracelets to Bat Girls total recall and technopathy, fiction has a intriguing dialog with invention. This dialog and inspiration can serve designers and engineers alike when creating for brands in the cognitive era.
When we design customer and employee experiences for brands, we have an opportunity to supercharge a brand by empowering employees and customers with superhuman powers with IBM Watson. Watson is a self-learning system that uses data mining, pattern recognition and natural language processing to mimic the way our human brain works. With Watson in your arsenal of design tools we are able to outthink, outsmart and out do the competition in extraordinary ways.
The Internet of Things: Designing for Magical Moments of TruthJoanna Peña-Bickley
Designing for magical moments of truth has never been more important with the rapid rate of growth of the internet of things. Radically simple design is what makes enchanting experiences.
A talk on our role, as modern marketers and innovators, at the frontline of global change as every aspect of business, as we know it, undergoes a tectonic shift, from an industrial age to the next. The next evolution of human and machine, discovering how artificial intelligence can be used in so many different ways, from trading mundane tasks for quality moments in every industry, to understanding and connecting to our audiences and customers in unique and individual ways.
This upheaval in business creates an exciting opportunity of the proportions that made history’s most famous industrialists, just a century ago -- men, and even a few women, who understood the nature of change, saw the future and made it a reality. Back then, fortune was granted to an elite few. Today, disruption can easily come from the largest enterprise lab or a garage workshop in the burbs.
The stakes have never been higher, customer attention span is minimal, and the need to engage it and retain it, is greater than ever. Such times come round once in a century, if that, so I feel incredibly fortunate, as a woman of the 21st century and a post-digital player, to have a seat at the table of global reinvention of business and brands, and by definition, a hand forward thinkers shaping the future. When we bring together Data Scientists, Innovators, Advertisers, Marketers and Makers like me - United, we can redefine the metrics for success and then notion of what it means to be a post-digital industrialist in the cognitive era.
“Any sufficiently advanced technology is indistinguishable from magic.” – Arthur C. Clarke
Most of my creations have been inspired by the belief that there is a unique dialog between fiction and invention. The comics of Trina Robbins, Wendy Pini, Louise Simonson, Charles Moulton, Arthur C. Clarke and the Classic Tales of the Brothers Grim have shaped my imagination and my quest to design enchanting experiences that use the Internet of Things (IoT) as a canvas, data as a paint and enduring stories to create unique customer experiences that go from science fiction to magical reality.
The Future of Retail is here. The entire world is a shopping platform and Retailers can no longer see digital and physical store as 2 different business models or even a different department in their organization. The digital and physical world has converged and the difference between winners and losers — are the companies and brands that are bringing digital behaviors into the physical world. This has had a domino effect on the entire industry. Digital behaviors in connected physical spaces are triggering Malls, Retailers and Municipalities to rethink their commercial spaces. Nomadic devices like mobile, connected cars, wearables and social platforms are increasingly playing a transformative role in business.
Siri and Cortana have applied for your role: The rise of AI in MarketingMando
Jonathan Seal, Strategy Director at Mando presents the key headlines from Mando's recent whitepaper, compiling findings from senior marketers from British and global brands.
Based on interviews with over 60 IBMers, clients, and experts, we examined how cognitive technology and approaches are being applied for the public good. https://www.ibm.com/watson/advantage-reports/ai-social-good.html
We interviewed thirty of today's top thinkers in artificial intelligence to get a glimpse of what's coming next - the direction technology and applications will take over the next ten years.
Learn about LinkedIn’s consumer and content strategies and why they matter to you.
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Digital Lab SXSW Recap -- Trends in Social, Creative Technology, Production, ...BBDO
SXSW has come and gone in a flash, and along with it, the annual outpouring of agency trend spotters choosing the five, seven, or ten key trends from this year’s festival. Most of these are put forth as they might apply to an entire agency – or all kinds of brands – which can sometimes result in a scope that is too wide to be impactful. So this year, the Digital Lab decided to approach our trends report a bit differently, and asked four BBDOers from across different disciplines to address key highlights from their respective areas of expertise.
Software Developers Guide to Fun in the Workplace: Euphoria Despite the DespairHolly Cummins
An in-depth look at what makes software development a roller coaster where the highs of 0 compiler warnings are quickly cancelled out by the pain of long hours, bad requirements, endless configuration, clueless managers and a plethora of other issues which make death by a thousand cuts seem like a good idea…. They will answer questions such as: “Why is programming often called an art despite having its underpinnings in formal logic?” “How can I rediscover the delight I felt when I first started coding?” “What’s that rush I feel when my test passes? Am I addicted to TDD?” Combining Psychology, Philosophy and Computer Science, Dr Holly Cummins and Martijn Verburg will present a series of practical tips to help you rediscover the euphoria that you felt the very first time a metal box in front of you came to life and cried out “Hello World”.
Ten Mistakes of Entrepreneurs That Kills Their Startups Safa Rashtchy
How do you minimize the risk of your start-up folding? After analyzing many company failures, I have categorized the ten main mistakes in the following slide deck – these are the actual reasons that account for nearly all of the start-up failures.
Investors need to assess the risk of these failures and properly discount the valuation for these. Entrepreneur should go through the “symptoms” that I list fort each mistake to spot them early on.
Mobile employee bill of rights millennial workforceiPass
Presentation delivered by Evan Kaplan, CEO, iPass on the mobile worker. http://www3.ipass.com/mobile-employees/enterprise-mobility-bill-of-rights/
The millennial workforce is defined by technology, not age, according to survey data.
Skype talk given at the first Internet of Things meetup in Wellington on November 4th 2014.
http://www.meetup.com/Wellington-Internet-of-Things-IoT-Meetup/events/208303962/
Today, APIs should be core to your cloud-based platform strategy: they create both a competitive advantage and are a lever for an aggressive growth strategy. Open APIs combined with an agile culture are the way forward for enterprises that need a high level of elasticity to start competing in the sharing economy. So what is keeping your company from playing in the league of internet startups?
The holy trinity of digital transformation Jeroen Derynck
Digital Transformation requires speed, responsiveness and the willingness to experiment with emerging technologies... The Chief Digital Officer is the usual suspect to launch organizations on their digital trajectories while abiding to the holy trinity: change will not happen if you are not prepared to revamp technology, invest in people and turn processes upside down
Talk: Cognitive Storytelling In The 4th Dimension - How Would Orson Welles Ta...Joanna Peña-Bickley
Halloween 1938: The Panic Broadcast Hallowe’en night in 1938 Orson Welles transformed radio from a storytelling medium to a medium that delivered an experience. ------- he created national hysteria as listeners reacted to what they believed was an alien invasion. The consummate disrupter - Welles knew the entire world was his stage!
#WWWD What Would Wells Do? As story maker I wonder--- how would Welles tell his stories today? how would he recapture a distracted audience from their devices and screens with immersive interactive technologies? What experience would he create? We are today’s Story Making pioneers — rewriting and inventing new rules in code -- every single day.
Listen In: https://soundcloud.com/joanna-pe-a-bickley/tribeca-film-festival-talk-cognitive-storytelling-in-the-4d-how-would-orson-welles-tackle-it
As we contemplate how to manage a tsunami of data, wearable devices are rendering technology invisible. Smaller, faster computers and microchips, tracking and measuring metrics in real-time are revolutionizing how we connect with the world.
Fashion-forward designs, developed to crunch and interpret the numbers faster than we are able to collect them, are analyzing biometrics through everything, from our eyewear to our underwear.
The wearable computing market is expected to hit $19 billion by 2018. And it’s no surprise that our co-evolution with technology is becoming the bridge between mobile communication and the Internet of Things.
Data’s ubiquity – whether push, pull or ambient – can be harnessed for efficiency, knowledge, and utility. This enables us to reframe the least renewable of all elements, time itself.
The Internet of Everything and The Quantified Self
By 2020, analysts predict that we’ll be digitally connected to everything around us. Microchips, sensors, and batteries are shifting devices from our desks, out of our hands and pockets, onto our bodies.
The ongoing capture and analysis of data enhances our self-knowledge, informing The Quantified Self, and drives The Internet of Everything, an evolving digital ecosystem. In the future objects will receive data and respond seamlessly ...the refrigerator that delivers a glass of water based on your hydration level; rooms that self-control their energy output based on who is in them; locks that open as you approach, and smart slippers that detect a fall.
In this shifting paradigm of the observer and the observed, traditional industry verticals, such as health telecommunications, automotive, and entertainment will merge into cross-functional, user-centric innovations.
Author Jeremy Rifkin describes this change as the powerful Third Industrial Revolution. People, machines and every aspect of our work and social lives are connected by big data, advanced analytics and predictive algorithms. If we stay on track, we are headed towards economies powering smarter cities, efficient business, streamlined manufacturing, and renewable energy sources. It began with the Internet and continues with the promise of our wearable future, realized by some of the following innovations.
The pace of change in advertising and consumer behavior continues to be frantic and to accelerate, so our annual trip to CES in Las Vegas continues to remind us how, in relative terms, hardware changes more slowly than both software and our expectations. In fact, CES in 2016 didn’t show a revolution in electronics and consumer products, but more of an evolution. The products were similar yet faster, thinner, cheaper and above all else, more connected.
This moment feels like the early stages of a new era, a time when all products are becoming cloud connected, touch screens are everywhere, and all media is digital. Yet it’s not quite the Internet of things — it’s the interim of things. We don’t yet have a complete smart home, we have sophisticated homes that sometimes don’t quite work. We have 3D printers without totally compelling use cases, and robotic body parts that don’t quite make a full humanoid.
The companies succeeding are those that are innovating and collaborating to solve real consumer needs, while staying true to a clear brand purpose. From artificial intelligence and cognitive computing, to drone technologies, virtual reality and biometric sensing, to 8k video and 360 surround sound, there are tremendous opportunities on the horizon.
Please read on to view the ten themes that make up this moment in time.
With special thanks to Rori DuBoff, Jez Jowett, Tom Goodwin and the team at Havas Worldwide.
Based on interviews with over 60 IBMers, clients, and experts, we examined how cognitive technology and approaches are being applied for the public good. https://www.ibm.com/watson/advantage-reports/ai-social-good.html
We interviewed thirty of today's top thinkers in artificial intelligence to get a glimpse of what's coming next - the direction technology and applications will take over the next ten years.
Learn about LinkedIn’s consumer and content strategies and why they matter to you.
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Digital Lab SXSW Recap -- Trends in Social, Creative Technology, Production, ...BBDO
SXSW has come and gone in a flash, and along with it, the annual outpouring of agency trend spotters choosing the five, seven, or ten key trends from this year’s festival. Most of these are put forth as they might apply to an entire agency – or all kinds of brands – which can sometimes result in a scope that is too wide to be impactful. So this year, the Digital Lab decided to approach our trends report a bit differently, and asked four BBDOers from across different disciplines to address key highlights from their respective areas of expertise.
Software Developers Guide to Fun in the Workplace: Euphoria Despite the DespairHolly Cummins
An in-depth look at what makes software development a roller coaster where the highs of 0 compiler warnings are quickly cancelled out by the pain of long hours, bad requirements, endless configuration, clueless managers and a plethora of other issues which make death by a thousand cuts seem like a good idea…. They will answer questions such as: “Why is programming often called an art despite having its underpinnings in formal logic?” “How can I rediscover the delight I felt when I first started coding?” “What’s that rush I feel when my test passes? Am I addicted to TDD?” Combining Psychology, Philosophy and Computer Science, Dr Holly Cummins and Martijn Verburg will present a series of practical tips to help you rediscover the euphoria that you felt the very first time a metal box in front of you came to life and cried out “Hello World”.
Ten Mistakes of Entrepreneurs That Kills Their Startups Safa Rashtchy
How do you minimize the risk of your start-up folding? After analyzing many company failures, I have categorized the ten main mistakes in the following slide deck – these are the actual reasons that account for nearly all of the start-up failures.
Investors need to assess the risk of these failures and properly discount the valuation for these. Entrepreneur should go through the “symptoms” that I list fort each mistake to spot them early on.
Mobile employee bill of rights millennial workforceiPass
Presentation delivered by Evan Kaplan, CEO, iPass on the mobile worker. http://www3.ipass.com/mobile-employees/enterprise-mobility-bill-of-rights/
The millennial workforce is defined by technology, not age, according to survey data.
Skype talk given at the first Internet of Things meetup in Wellington on November 4th 2014.
http://www.meetup.com/Wellington-Internet-of-Things-IoT-Meetup/events/208303962/
Today, APIs should be core to your cloud-based platform strategy: they create both a competitive advantage and are a lever for an aggressive growth strategy. Open APIs combined with an agile culture are the way forward for enterprises that need a high level of elasticity to start competing in the sharing economy. So what is keeping your company from playing in the league of internet startups?
The holy trinity of digital transformation Jeroen Derynck
Digital Transformation requires speed, responsiveness and the willingness to experiment with emerging technologies... The Chief Digital Officer is the usual suspect to launch organizations on their digital trajectories while abiding to the holy trinity: change will not happen if you are not prepared to revamp technology, invest in people and turn processes upside down
Talk: Cognitive Storytelling In The 4th Dimension - How Would Orson Welles Ta...Joanna Peña-Bickley
Halloween 1938: The Panic Broadcast Hallowe’en night in 1938 Orson Welles transformed radio from a storytelling medium to a medium that delivered an experience. ------- he created national hysteria as listeners reacted to what they believed was an alien invasion. The consummate disrupter - Welles knew the entire world was his stage!
#WWWD What Would Wells Do? As story maker I wonder--- how would Welles tell his stories today? how would he recapture a distracted audience from their devices and screens with immersive interactive technologies? What experience would he create? We are today’s Story Making pioneers — rewriting and inventing new rules in code -- every single day.
Listen In: https://soundcloud.com/joanna-pe-a-bickley/tribeca-film-festival-talk-cognitive-storytelling-in-the-4d-how-would-orson-welles-tackle-it
As we contemplate how to manage a tsunami of data, wearable devices are rendering technology invisible. Smaller, faster computers and microchips, tracking and measuring metrics in real-time are revolutionizing how we connect with the world.
Fashion-forward designs, developed to crunch and interpret the numbers faster than we are able to collect them, are analyzing biometrics through everything, from our eyewear to our underwear.
The wearable computing market is expected to hit $19 billion by 2018. And it’s no surprise that our co-evolution with technology is becoming the bridge between mobile communication and the Internet of Things.
Data’s ubiquity – whether push, pull or ambient – can be harnessed for efficiency, knowledge, and utility. This enables us to reframe the least renewable of all elements, time itself.
The Internet of Everything and The Quantified Self
By 2020, analysts predict that we’ll be digitally connected to everything around us. Microchips, sensors, and batteries are shifting devices from our desks, out of our hands and pockets, onto our bodies.
The ongoing capture and analysis of data enhances our self-knowledge, informing The Quantified Self, and drives The Internet of Everything, an evolving digital ecosystem. In the future objects will receive data and respond seamlessly ...the refrigerator that delivers a glass of water based on your hydration level; rooms that self-control their energy output based on who is in them; locks that open as you approach, and smart slippers that detect a fall.
In this shifting paradigm of the observer and the observed, traditional industry verticals, such as health telecommunications, automotive, and entertainment will merge into cross-functional, user-centric innovations.
Author Jeremy Rifkin describes this change as the powerful Third Industrial Revolution. People, machines and every aspect of our work and social lives are connected by big data, advanced analytics and predictive algorithms. If we stay on track, we are headed towards economies powering smarter cities, efficient business, streamlined manufacturing, and renewable energy sources. It began with the Internet and continues with the promise of our wearable future, realized by some of the following innovations.
The pace of change in advertising and consumer behavior continues to be frantic and to accelerate, so our annual trip to CES in Las Vegas continues to remind us how, in relative terms, hardware changes more slowly than both software and our expectations. In fact, CES in 2016 didn’t show a revolution in electronics and consumer products, but more of an evolution. The products were similar yet faster, thinner, cheaper and above all else, more connected.
This moment feels like the early stages of a new era, a time when all products are becoming cloud connected, touch screens are everywhere, and all media is digital. Yet it’s not quite the Internet of things — it’s the interim of things. We don’t yet have a complete smart home, we have sophisticated homes that sometimes don’t quite work. We have 3D printers without totally compelling use cases, and robotic body parts that don’t quite make a full humanoid.
The companies succeeding are those that are innovating and collaborating to solve real consumer needs, while staying true to a clear brand purpose. From artificial intelligence and cognitive computing, to drone technologies, virtual reality and biometric sensing, to 8k video and 360 surround sound, there are tremendous opportunities on the horizon.
Please read on to view the ten themes that make up this moment in time.
With special thanks to Rori DuBoff, Jez Jowett, Tom Goodwin and the team at Havas Worldwide.
Welcome To Mobility in a Post-Digital Era.
From the first wheel to our first footsteps on the moon, our quest to move further and faster has been limited only by the technology to power our dreams. Now, speeding into a post-digital era, the forces of sustainability, urbanization, and new technologies that defy the very concept of time and space are reshaping how we move all over again. Join us on a journey to explore the innovations and ideas - once relegated to science fiction - coming to life today. The future of mobility is the ongoing present.
Ben Tyson, Head of Strategy at BORN SOCIAL, breaks down ten of the most important trends for social media in 2014.
Spotted trends that we've missed? Tweet us @bebornsocial and let us know where we went wrong!
Project Link Box is open source make robot project.
We try to assemble open source hardware and open source program. and sharing idea and collaboration
Many questions arise around this topic: What is Artificial Intelligence and what isn't? What is possible today? How can my organisation use AI? Will this replace my job? What can we expect in the future?
We will answer these and more in our presentation. We help you understand the impact of digital on your business and give you concrete steps to start taking action.
The transformation of business units: all managers and all coders?
From an expert's language to an accessible language for everyone, code is becoming a "super power", able to unlock creativity, disrupt industries and transform our society.
A tool for innovation, prototyping and acceleration par excellence, code has become the secret weapon of the start-up model. As a new language, will code be the grammar 2.0 that all school children should know in order to develop their critical thinking skills in the digital age? As an economic paradigm, code will necessarily shape future firms by transforming them into real organizations of the 21st century : programmable organizations.
Damiano Gui professore presso @IED Torino, “Agent Anatomy Canvas – Un framewo...Associazione Digital Days
Il corso in Digital Applications and Technologies, parte del biennio specialistico in Transdisciplinary Design, ha esplorato l’impatto dell’intelligenza artificiale sul design e sulla professione del designer. Ha focalizzato sull’integrazione dell’IA per creare esperienze aumentate basate sull’empatia e sull’inclusione, contrastando la complessità delle reti neurali. Durante l’intervento, è stato presentato il framework sviluppato e sono stati mostrati esempi pratici tratti dai progetti degli studenti, evidenziando l’approccio interdisciplinare del corso e il suo focus sulla mobilità urbana.
10 Things Every Entrepreneur Needs to Know About Artificial IntelligenceChristopher Mohritz
A.I. is transforming our world in unprecedented ways and at unprecedented speeds, presenting an endless stream of opportunities for savvy entrepreneurs.
Audizione Comune di Torino - Fablab Torino / Officine InnestoDavide Gomba
Davide Gomba presenta Fablab Torino, Officine Innesto, Casa Jasmina e Fablab For Kids alla Commissione Consiliare Smart City che si è svolta il 9 febbraio 2018, congiuntamente alla III Commissione Consiliare Permanente, nella sala Orologio di Palazzo Civico di Torino
Similar to Open Mic Monday 3-21-2016 - 5 Things You Should Experience This Week (20)
Generation Z has arrived, and they expect intelligently designed brand experiences. Gen Z’s 44 billion dollars of disposable income has triggered a tsunami of change as industry races towards 2020. In a recent C-suite study, 68 percent of C-suite executives expect their enterprise organizations to emphasize customer experience over products. During industry’s dance with disruption, design has elevated itself to a new seat of power at the table and in the boardroom. That seat comes with expectations that design will act as a conductor of a symphonic enterprise.
The intelligence revolution has begun. We are at an historic inflection point again. For those of you that believe in the theory of eternal recurrence or eternal return - This idea states that the universe and all existence has been recurring, and will continue to recur, in an infinite number of times across infinite time or space. So what that means is that if you study human history you know that history doesn’t repeat itself like a broken record — it does tend to rhyme if you know how to listen to the signals. This presentation gives you a way to look at framing a data driven future with art and science of design.
EarthThinx: Designing The Solutions That Empower People To Act To Heal Spaces...Joanna Peña-Bickley
EarthThinx™ empowers every person to act daily to heal our Spaceship Earth in one decade. This platform not only realizes Buckminster Fuller's vision of an operating manual for Spaceship Earth, it uses cognitive computing and self-learning systems that apply data mining, pattern recognition and natural language processing to monitor Earth's pulse, accelerate real-time understanding, scale expert earth and climate scientist skills and insights from zettabytes of Earth’s open source data from its four subsystems, oceans, land, atmosphere, and near space, and provide ubiquitous accessibility across all connected nomadic devices.
Read More at: https://medium.com/@jojobickley/earththinx-designing-the-solutions-that-empower-people-to-act-to-heal-spaceship-earth-6b635fa31864
Re-imagining the Affordable Care Acts’s Insurance Exchange Panel BriefJoanna Peña-Bickley
Re-imagining the Affordable Care Acts’s Insurance Exchange Panel Brief:
After hearing the President's press conference and conducting an initial heuristics examination of the nations health insurance exchange website, we are putting the politics aside and uniting to help the the administration fix and improve our government's healthcare exchange. Matter would like you to to participate as one of it's all star panel of digital design, user experience and technology thought-leaders who can participate in an open forum / panel (User Experience Lab) via a Live google Hangout.
The world can be your shopping cart in the post digital era. The digital world has transformed the way we shop. Our Retail team focuses on enhancing the shopping experience in clients’ retail locations by using innovative mobile, signage, and touchscreen technologies to create fully integrated stores. We call it retail with substance.
From behavioral trends to the technology tools and the brands and people who are using social media, we invite you to become an active practitioner in this session.
Building A Brand: creating provocative brands that people care about. From brand architecture to fulfilling emotional needs to the path through purchase this is a creative guide to developing brand ideas.
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
4. 4
IBM
Interactive
Experience
1.Building the Future Spacesuit
2.Design Fiction: Ear Hacking
3.Smart Skin Circuits
4.Parson’s Between Spaces
5.Adaptive Fashion - Smart Garments
4
five things you should
experience this week
DepAdmin at NASA - Dava Newman
The BioSuit is a “second-skin” spacesuit that would allow for greater degrees of freedom in movement.
Photo Credit: Professor Dava Newman: Inventor, Science Engineering; Guillermo Trotti, A.I.A., Trotti and Associates, Inc. (Cambridge, MA): Design; Dainese (Vincenca, Italy): Fabrication; Douglas Sonders: Photography
http://appel.nasa.gov/2012/01/11/building-the-future-spacesuit/
The BioSuit is based on the idea that there is another way to apply the necessary pressure to an astronaut’s body. In theory at least, a form-fitting suit that presses directly on the skin can accomplish the job. What is needed is an elastic fabric and a structure that can provide about one-third of sea-level atmospheric pressure, or 4.3 psi (approximately the pressure at the top of Mt. Everest). The skintight suit would allow for a degree of mobility impossible in a gas-filled suit. It also would be potentially safer. While an abrasion or micrometeor puncture in a traditional suit would threaten sudden decompression puncturing the balloon and causing a major emergency and immediate termination of the EVA—a small breach in the BioSuit could be readily repaired with a kind of high-tech Ace bandage to cover a small tear.
The mechanical counter-pressure spacesuit is not a new idea. Physiologist Dr. Paul Webb introduced the concept in the late sixties and developed a prototype in the early seventies. It was a great idea that came before its time, in my opinion; advanced materials that could exert the necessary pressure on the skin were not available then. In addition, the wearer needed help getting Webb’s prototype suit on and off (as do astronauts donning and doffing existing spacesuits), which results in expensive downtime for astronauts. A really practical BioSuit would be one the wearer could don and doff herself in, say, less than ten minutes.
In the late nineties, colleagues and I revived Webb’s innovation and began work on second-skin spacesuit designs. Our hypothesis was that new developments in materials (for instance, Spandex and its more sophisticated polymer descendants) plus supportive patterning of the material could make a successful counter-pressure suit feasible.
Dr. Dava Newman
The Design Fiction group explores how to spark imagination and discussion about the social, cultural, and ethical implications of new technologies through design and storytelling. The group also explores alternative ways to encourage debate using social/viral media and popular culture.
Could you hack a runner, if you could change what they were listening to?
Many people run to music and often with a device that is connected to the Internet. Their ears are online. If you could access the device and manipulate the music, could you then manipulate the runner?
https://www.youtube.com/watch?v=YG0_kbqY6JU
http://fashnerd.com/2016/03/stretchy-smart-skin-circuits-that-can-offer-tactile-feedback/
Stretchy Smart Skin Circuits That Can Offer Tactile Feedback
The stretchable electronics can be stretched like rubber up to four times in any direction and be cycled like a million times without loosing its electrical properties.
If you wonder why this could be of any significance then ask yourself the following: What has been the main complaint by consumers wearing and considering buying new technologies? And what has limited designers/developers when it came to them making wearables and smart clothing? Indeed, the ability of technology to be more seamlessly integrated into the devices and or garment. It is these kind of breakthroughs that we believe can expand design possibilities for wearable tech makers in many fields. It might not be the research results that everybody has been waiting for but when we think about smart skin circuits that can offer tactile feedback, biological sensors, electrical prosthetics and electrical solutions sewn into textile, a whole new world of possibilities suddenly presents itself.
http://mfadt.parsons.edu/2016/fun.html
Bury is a vision for intelligent and adaptive clothing that combines protection with style. It is a vision for how pollution will affect our lives and the ways we will respond. This garment protects the wearer by using reflective fabrics to increase their visibility in dim daylight which results from heavily polluted air. Its unique facial covering allows the wearer to wear a filtration mask without compromising his or her style. More importantly the garment illustrates an environment where we have almost depleted the protection of our atmosphere.
http://www.yuchenzhang.com/bury.html
http://www.yuchenzhang.com/press.html
No better example of the intersection of science and art, engineering and design -
Leonardo da Vinci