How Social Do You Want Your PR? Six Tips For 2013twofourseven
Presentation given at the CIPR on the subject of 'How Social Do You Want Your PR? It includes six tips on skills PRs need given the change in media consumption by the public and stakeholders.
Beyond The Hamburger Menu - MOBX, 13 Sep 2014Anna Dahlström
Slides from my talk at MOBX in Berlin on 13 Sep 2014 - http://2014.mobxcon.com/
Beyond the hamburger menu - What you need to know about designing for multiple devices.
Abstract: From myths to trends and best practice, actual usage, engagement, design patterns and interactions, we’ll go through the insights behinds the stats and take a look at the reality behind mobile and what really matters when designing for multiple devices.
How Social Do You Want Your PR? Six Tips For 2013twofourseven
Presentation given at the CIPR on the subject of 'How Social Do You Want Your PR? It includes six tips on skills PRs need given the change in media consumption by the public and stakeholders.
Beyond The Hamburger Menu - MOBX, 13 Sep 2014Anna Dahlström
Slides from my talk at MOBX in Berlin on 13 Sep 2014 - http://2014.mobxcon.com/
Beyond the hamburger menu - What you need to know about designing for multiple devices.
Abstract: From myths to trends and best practice, actual usage, engagement, design patterns and interactions, we’ll go through the insights behinds the stats and take a look at the reality behind mobile and what really matters when designing for multiple devices.
Slidedeck for guest lecture at Baruch College business journalism class on Oct. 10, 2015. Discussion on mobile first, video production, apps and social media.
In November 2020, the US Department of Justice filed an antitrust complaint against Google. This will take years to settle. But until then, there is a lot that you can do to protect yourself from the threats posed by surveillance capitalism.
Why You Should Make Mobile Your Career | Clark CollegeJason Grigsby
A variation of my talk on mobile strategy given to Clark College to encourage students to pursue mobile and to encourage the college to adopt mobile curriculum.
Top 15 ai enabled apps for android and ios - amritpal - mediumFugenX
AI is used to create both mobile and web-based applications. In the recent past, AI-powered solutions or applications for iOS and android have been rapidly emerging in the market. Usage of the smartphone is increasing which is the primary factor behind the development of AI applications
Making Magic with IBM Watson - Designing Enchanting Experiences In The Cogni...Joanna Peña-Bickley
From Dick Tracy’s watch to Wonder Woman’s Bracelets to Bat Girls total recall and technopathy, fiction has a intriguing dialog with invention. This dialog and inspiration can serve designers and engineers alike when creating for brands in the cognitive era.
When we design customer and employee experiences for brands, we have an opportunity to supercharge a brand by empowering employees and customers with superhuman powers with IBM Watson. Watson is a self-learning system that uses data mining, pattern recognition and natural language processing to mimic the way our human brain works. With Watson in your arsenal of design tools we are able to outthink, outsmart and out do the competition in extraordinary ways.
As we contemplate how to manage a tsunami of data, wearable devices are rendering technology invisible. Smaller, faster computers and microchips, tracking and measuring metrics in real-time are revolutionizing how we connect with the world.
Fashion-forward designs, developed to crunch and interpret the numbers faster than we are able to collect them, are analyzing biometrics through everything, from our eyewear to our underwear.
The wearable computing market is expected to hit $19 billion by 2018. And it’s no surprise that our co-evolution with technology is becoming the bridge between mobile communication and the Internet of Things.
Data’s ubiquity – whether push, pull or ambient – can be harnessed for efficiency, knowledge, and utility. This enables us to reframe the least renewable of all elements, time itself.
The Internet of Everything and The Quantified Self
By 2020, analysts predict that we’ll be digitally connected to everything around us. Microchips, sensors, and batteries are shifting devices from our desks, out of our hands and pockets, onto our bodies.
The ongoing capture and analysis of data enhances our self-knowledge, informing The Quantified Self, and drives The Internet of Everything, an evolving digital ecosystem. In the future objects will receive data and respond seamlessly ...the refrigerator that delivers a glass of water based on your hydration level; rooms that self-control their energy output based on who is in them; locks that open as you approach, and smart slippers that detect a fall.
In this shifting paradigm of the observer and the observed, traditional industry verticals, such as health telecommunications, automotive, and entertainment will merge into cross-functional, user-centric innovations.
Author Jeremy Rifkin describes this change as the powerful Third Industrial Revolution. People, machines and every aspect of our work and social lives are connected by big data, advanced analytics and predictive algorithms. If we stay on track, we are headed towards economies powering smarter cities, efficient business, streamlined manufacturing, and renewable energy sources. It began with the Internet and continues with the promise of our wearable future, realized by some of the following innovations.
A talk on our role, as modern marketers and innovators, at the frontline of global change as every aspect of business, as we know it, undergoes a tectonic shift, from an industrial age to the next. The next evolution of human and machine, discovering how artificial intelligence can be used in so many different ways, from trading mundane tasks for quality moments in every industry, to understanding and connecting to our audiences and customers in unique and individual ways.
This upheaval in business creates an exciting opportunity of the proportions that made history’s most famous industrialists, just a century ago -- men, and even a few women, who understood the nature of change, saw the future and made it a reality. Back then, fortune was granted to an elite few. Today, disruption can easily come from the largest enterprise lab or a garage workshop in the burbs.
The stakes have never been higher, customer attention span is minimal, and the need to engage it and retain it, is greater than ever. Such times come round once in a century, if that, so I feel incredibly fortunate, as a woman of the 21st century and a post-digital player, to have a seat at the table of global reinvention of business and brands, and by definition, a hand forward thinkers shaping the future. When we bring together Data Scientists, Innovators, Advertisers, Marketers and Makers like me - United, we can redefine the metrics for success and then notion of what it means to be a post-digital industrialist in the cognitive era.
Talk: Cognitive Storytelling In The 4th Dimension - How Would Orson Welles Ta...Joanna Peña-Bickley
Halloween 1938: The Panic Broadcast Hallowe’en night in 1938 Orson Welles transformed radio from a storytelling medium to a medium that delivered an experience. ------- he created national hysteria as listeners reacted to what they believed was an alien invasion. The consummate disrupter - Welles knew the entire world was his stage!
#WWWD What Would Wells Do? As story maker I wonder--- how would Welles tell his stories today? how would he recapture a distracted audience from their devices and screens with immersive interactive technologies? What experience would he create? We are today’s Story Making pioneers — rewriting and inventing new rules in code -- every single day.
Listen In: https://soundcloud.com/joanna-pe-a-bickley/tribeca-film-festival-talk-cognitive-storytelling-in-the-4d-how-would-orson-welles-tackle-it
Slidedeck for guest lecture at Baruch College business journalism class on Oct. 10, 2015. Discussion on mobile first, video production, apps and social media.
In November 2020, the US Department of Justice filed an antitrust complaint against Google. This will take years to settle. But until then, there is a lot that you can do to protect yourself from the threats posed by surveillance capitalism.
Why You Should Make Mobile Your Career | Clark CollegeJason Grigsby
A variation of my talk on mobile strategy given to Clark College to encourage students to pursue mobile and to encourage the college to adopt mobile curriculum.
Top 15 ai enabled apps for android and ios - amritpal - mediumFugenX
AI is used to create both mobile and web-based applications. In the recent past, AI-powered solutions or applications for iOS and android have been rapidly emerging in the market. Usage of the smartphone is increasing which is the primary factor behind the development of AI applications
Making Magic with IBM Watson - Designing Enchanting Experiences In The Cogni...Joanna Peña-Bickley
From Dick Tracy’s watch to Wonder Woman’s Bracelets to Bat Girls total recall and technopathy, fiction has a intriguing dialog with invention. This dialog and inspiration can serve designers and engineers alike when creating for brands in the cognitive era.
When we design customer and employee experiences for brands, we have an opportunity to supercharge a brand by empowering employees and customers with superhuman powers with IBM Watson. Watson is a self-learning system that uses data mining, pattern recognition and natural language processing to mimic the way our human brain works. With Watson in your arsenal of design tools we are able to outthink, outsmart and out do the competition in extraordinary ways.
As we contemplate how to manage a tsunami of data, wearable devices are rendering technology invisible. Smaller, faster computers and microchips, tracking and measuring metrics in real-time are revolutionizing how we connect with the world.
Fashion-forward designs, developed to crunch and interpret the numbers faster than we are able to collect them, are analyzing biometrics through everything, from our eyewear to our underwear.
The wearable computing market is expected to hit $19 billion by 2018. And it’s no surprise that our co-evolution with technology is becoming the bridge between mobile communication and the Internet of Things.
Data’s ubiquity – whether push, pull or ambient – can be harnessed for efficiency, knowledge, and utility. This enables us to reframe the least renewable of all elements, time itself.
The Internet of Everything and The Quantified Self
By 2020, analysts predict that we’ll be digitally connected to everything around us. Microchips, sensors, and batteries are shifting devices from our desks, out of our hands and pockets, onto our bodies.
The ongoing capture and analysis of data enhances our self-knowledge, informing The Quantified Self, and drives The Internet of Everything, an evolving digital ecosystem. In the future objects will receive data and respond seamlessly ...the refrigerator that delivers a glass of water based on your hydration level; rooms that self-control their energy output based on who is in them; locks that open as you approach, and smart slippers that detect a fall.
In this shifting paradigm of the observer and the observed, traditional industry verticals, such as health telecommunications, automotive, and entertainment will merge into cross-functional, user-centric innovations.
Author Jeremy Rifkin describes this change as the powerful Third Industrial Revolution. People, machines and every aspect of our work and social lives are connected by big data, advanced analytics and predictive algorithms. If we stay on track, we are headed towards economies powering smarter cities, efficient business, streamlined manufacturing, and renewable energy sources. It began with the Internet and continues with the promise of our wearable future, realized by some of the following innovations.
A talk on our role, as modern marketers and innovators, at the frontline of global change as every aspect of business, as we know it, undergoes a tectonic shift, from an industrial age to the next. The next evolution of human and machine, discovering how artificial intelligence can be used in so many different ways, from trading mundane tasks for quality moments in every industry, to understanding and connecting to our audiences and customers in unique and individual ways.
This upheaval in business creates an exciting opportunity of the proportions that made history’s most famous industrialists, just a century ago -- men, and even a few women, who understood the nature of change, saw the future and made it a reality. Back then, fortune was granted to an elite few. Today, disruption can easily come from the largest enterprise lab or a garage workshop in the burbs.
The stakes have never been higher, customer attention span is minimal, and the need to engage it and retain it, is greater than ever. Such times come round once in a century, if that, so I feel incredibly fortunate, as a woman of the 21st century and a post-digital player, to have a seat at the table of global reinvention of business and brands, and by definition, a hand forward thinkers shaping the future. When we bring together Data Scientists, Innovators, Advertisers, Marketers and Makers like me - United, we can redefine the metrics for success and then notion of what it means to be a post-digital industrialist in the cognitive era.
Talk: Cognitive Storytelling In The 4th Dimension - How Would Orson Welles Ta...Joanna Peña-Bickley
Halloween 1938: The Panic Broadcast Hallowe’en night in 1938 Orson Welles transformed radio from a storytelling medium to a medium that delivered an experience. ------- he created national hysteria as listeners reacted to what they believed was an alien invasion. The consummate disrupter - Welles knew the entire world was his stage!
#WWWD What Would Wells Do? As story maker I wonder--- how would Welles tell his stories today? how would he recapture a distracted audience from their devices and screens with immersive interactive technologies? What experience would he create? We are today’s Story Making pioneers — rewriting and inventing new rules in code -- every single day.
Listen In: https://soundcloud.com/joanna-pe-a-bickley/tribeca-film-festival-talk-cognitive-storytelling-in-the-4d-how-would-orson-welles-tackle-it
The Internet of Things: Designing for Magical Moments of TruthJoanna Peña-Bickley
Designing for magical moments of truth has never been more important with the rapid rate of growth of the internet of things. Radically simple design is what makes enchanting experiences.
This is a presentation I give to marketers who are using traditional methodologies to "communicate" with their core audiences. The purpose of this presentation is to educate and introduce traditional marketers and advertisers to the new consumer truths as well as educate them on the basics of interactive marketing and creative standards that fuel consumers conversations.
This is also used as a 101 to traditional agencies that are trying to build a digital culture with in their discipline sets.
Building A Brand: creating provocative brands that people care about. From brand architecture to fulfilling emotional needs to the path through purchase this is a creative guide to developing brand ideas.
The paradox of choice and insight - Coldfrontconf 2014Christian Heilmann
The closing keynote of Coldfrontconf in Copenhagen, September 2014 talking about complexity in frontend development and myths about the app economy. And kittens.
Beyond The Hamburger Menu, UX Ireland, 10 Nov 2016Anna Dahlström
Slides from my talk at UX Ireland on 10 November 2016
http://uxireland.net/sessions/index.php?session=108
Abstract:
From myths to trends and best practice, actual usage, engagement, design patterns and interactions - in this session, I will go through the insights behinds the stats and take a look at the reality behind mobile and what really matters when designing for multiple devices.
Ethical & Effective Use of Smartphones and TabletsSimeon Adedokun
Modern cell phones and tablets are capable of much more than just sending and receiving phone calls. Mobile devices used today coupled with the Internet have greatly revolutionized the ways we do things, especially the ways we communicate, work, learn, transact businesses, and play. They make it possible and easy to manage our lives on the go. Access to the Internet makes it possible to use many advanced features and save communication cost on our mobile phones and tablets. However, there are more things we can do with them without Internet connection.
Generation Z has arrived, and they expect intelligently designed brand experiences. Gen Z’s 44 billion dollars of disposable income has triggered a tsunami of change as industry races towards 2020. In a recent C-suite study, 68 percent of C-suite executives expect their enterprise organizations to emphasize customer experience over products. During industry’s dance with disruption, design has elevated itself to a new seat of power at the table and in the boardroom. That seat comes with expectations that design will act as a conductor of a symphonic enterprise.
The intelligence revolution has begun. We are at an historic inflection point again. For those of you that believe in the theory of eternal recurrence or eternal return - This idea states that the universe and all existence has been recurring, and will continue to recur, in an infinite number of times across infinite time or space. So what that means is that if you study human history you know that history doesn’t repeat itself like a broken record — it does tend to rhyme if you know how to listen to the signals. This presentation gives you a way to look at framing a data driven future with art and science of design.
“Any sufficiently advanced technology is indistinguishable from magic.” – Arthur C. Clarke
Most of my creations have been inspired by the belief that there is a unique dialog between fiction and invention. The comics of Trina Robbins, Wendy Pini, Louise Simonson, Charles Moulton, Arthur C. Clarke and the Classic Tales of the Brothers Grim have shaped my imagination and my quest to design enchanting experiences that use the Internet of Things (IoT) as a canvas, data as a paint and enduring stories to create unique customer experiences that go from science fiction to magical reality.
EarthThinx: Designing The Solutions That Empower People To Act To Heal Spaces...Joanna Peña-Bickley
EarthThinx™ empowers every person to act daily to heal our Spaceship Earth in one decade. This platform not only realizes Buckminster Fuller's vision of an operating manual for Spaceship Earth, it uses cognitive computing and self-learning systems that apply data mining, pattern recognition and natural language processing to monitor Earth's pulse, accelerate real-time understanding, scale expert earth and climate scientist skills and insights from zettabytes of Earth’s open source data from its four subsystems, oceans, land, atmosphere, and near space, and provide ubiquitous accessibility across all connected nomadic devices.
Read More at: https://medium.com/@jojobickley/earththinx-designing-the-solutions-that-empower-people-to-act-to-heal-spaceship-earth-6b635fa31864
The Future of Retail is here. The entire world is a shopping platform and Retailers can no longer see digital and physical store as 2 different business models or even a different department in their organization. The digital and physical world has converged and the difference between winners and losers — are the companies and brands that are bringing digital behaviors into the physical world. This has had a domino effect on the entire industry. Digital behaviors in connected physical spaces are triggering Malls, Retailers and Municipalities to rethink their commercial spaces. Nomadic devices like mobile, connected cars, wearables and social platforms are increasingly playing a transformative role in business.
Welcome To Mobility in a Post-Digital Era.
From the first wheel to our first footsteps on the moon, our quest to move further and faster has been limited only by the technology to power our dreams. Now, speeding into a post-digital era, the forces of sustainability, urbanization, and new technologies that defy the very concept of time and space are reshaping how we move all over again. Join us on a journey to explore the innovations and ideas - once relegated to science fiction - coming to life today. The future of mobility is the ongoing present.
Re-imagining the Affordable Care Acts’s Insurance Exchange Panel BriefJoanna Peña-Bickley
Re-imagining the Affordable Care Acts’s Insurance Exchange Panel Brief:
After hearing the President's press conference and conducting an initial heuristics examination of the nations health insurance exchange website, we are putting the politics aside and uniting to help the the administration fix and improve our government's healthcare exchange. Matter would like you to to participate as one of it's all star panel of digital design, user experience and technology thought-leaders who can participate in an open forum / panel (User Experience Lab) via a Live google Hangout.
The world can be your shopping cart in the post digital era. The digital world has transformed the way we shop. Our Retail team focuses on enhancing the shopping experience in clients’ retail locations by using innovative mobile, signage, and touchscreen technologies to create fully integrated stores. We call it retail with substance.
From behavioral trends to the technology tools and the brands and people who are using social media, we invite you to become an active practitioner in this session.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
Five Things You Should Experience This Week: 10.20.14
1. Adrian Franks, !
Design Director // Human Being!
@afranks3
!
Weekly Update | Monday, October 20, 14
2. ‹#›
five things you should
experience this week
1. Apple Pay Launches TODAY!!!!
2. MastercCard Biometric Credit Card!
3. Apps: EatWith Makes Hosting Social!
4. Twitter Partners with Soundcloud for Audio Inside Tweets!
5. The Future of Wearable Technology: i.am./PULS
3. ‹#›
Apple Pay Launches TODAY!!!
https://www.apple.com/iphone-6/apple-pay/