How to Put Google+ to Work forYour Content and Your Business  Jesse Stay - http://profiles.google.com/jessestay           h...
Core Principles
The future of Google+ is The Web!  (c) 2011 - Stay N’ Alive Productions, LLC
Google+ is About    People   (c) 2011 - Stay N’ Alive Productions, LLC
Social Design
Facebook is About  Relationships
Google+ is About People
Michael Dell  CEO, Dell, Inc.  (c) 2011 - Stay N’ Alive Productions, LLC
Scott Jarviehttp://stay.am/scottjarvie    (c) 2011 - Stay N’ Alive Productions, LLC
Kaskade(c) 2011 - Stay N’ Alive Productions, LLC
The Google Profilehttp://profiles.google.com/jessestay         (c) 2011 - Stay N’ Alive Productions, LLC
The Google ProfileNotice there’s no “+”aboveFill out your tag lineFill out your work andeducation“Contributor To” isperhaps...
Proving Authenticity in    Social Design
People are the New SEO       (c) 2011 - Stay N’ Alive Productions, LLC
Google+ Social Design       PrinciplesAll content is writtenby real peopleAll content is read byreal peopleIt’s easy to fin...
“Contributor To”    (c) 2011 - Stay N’ Alive Productions, LLC
“Contributor To”Tells Google+ “Ireally do submitcontent on thesesites!”Allows others to seeyou’re the real deal
Author TagsSays “this real personwrote this piece ofcontent”Allows you to link aname on any websiteto a real person’sGoogl...
Author Tags<a  href=https://plus.google.com/107833107845497630206  rel=author>       Jesse Stay</a>
Author Tags  (c) 2011 - Stay N’ Alive Productions, LLC
Google+ Badges   (c) 2011 - Stay N’ Alive Productions, LLC
Google+ BadgesTells Google “ThisGoogle+ Page is thesame brand!”Gives your brandauthenticityHelps enable DirectConnectHelps...
+1 Buttons (c) 2011 - Stay N’ Alive Productions, LLC
+1 ButtonsAdds ranking authorityto each URLAutomatically allowsusers to share posts toGoogle+Adds to +1s on user’sprofile
http://google.com/+/businessCreate +1 ButtonsCustomize howcontent appears onGoogle+ (Snippets)Create Google+BadgesCreate S...
Other Things to ConsiderChrome ExtensionsCustomizing your content for Google+ (Snippets)Google+ Hangouts AppsBuilding in C...
Want More?http://profiles.google.com/jessestaySearch for “Google+” on Pluralsight.com!                                (c) 2...
AnyQuestions?        (c) 2011 - Stay N’ Alive Productions, LLC
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How to put google+ to work for your content and your business

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Google+ is taking the world by storm! In this Social Media Success Summit 2012 presentation, Jesse Stay shows you how you can take advantage of Google+ to build social experiences across the web, and put people at the forefront of your content experience. Learn how to integrate Badges, Author tags, and Snippets.

Contact Jesse if you'd like him to present this to your business or organization.

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  • How to put google+ to work for your content and your business

    1. 1. How to Put Google+ to Work forYour Content and Your Business Jesse Stay - http://profiles.google.com/jessestay http://stay.am/gplusdummies (c) 2011 - Stay N’ Alive Productions, LLC
    2. 2. Core Principles
    3. 3. The future of Google+ is The Web! (c) 2011 - Stay N’ Alive Productions, LLC
    4. 4. Google+ is About People (c) 2011 - Stay N’ Alive Productions, LLC
    5. 5. Social Design
    6. 6. Facebook is About Relationships
    7. 7. Google+ is About People
    8. 8. Michael Dell CEO, Dell, Inc. (c) 2011 - Stay N’ Alive Productions, LLC
    9. 9. Scott Jarviehttp://stay.am/scottjarvie (c) 2011 - Stay N’ Alive Productions, LLC
    10. 10. Kaskade(c) 2011 - Stay N’ Alive Productions, LLC
    11. 11. The Google Profilehttp://profiles.google.com/jessestay (c) 2011 - Stay N’ Alive Productions, LLC
    12. 12. The Google ProfileNotice there’s no “+”aboveFill out your tag lineFill out your work andeducation“Contributor To” isperhaps mostimportant
    13. 13. Proving Authenticity in Social Design
    14. 14. People are the New SEO (c) 2011 - Stay N’ Alive Productions, LLC
    15. 15. Google+ Social Design PrinciplesAll content is writtenby real peopleAll content is read byreal peopleIt’s easy to find realpeople
    16. 16. “Contributor To” (c) 2011 - Stay N’ Alive Productions, LLC
    17. 17. “Contributor To”Tells Google+ “Ireally do submitcontent on thesesites!”Allows others to seeyou’re the real deal
    18. 18. Author TagsSays “this real personwrote this piece ofcontent”Allows you to link aname on any websiteto a real person’sGoogle+ ProfileAllows you to linkprofiles on yourwebsite to Google+Profiles
    19. 19. Author Tags<a href=https://plus.google.com/107833107845497630206 rel=author> Jesse Stay</a>
    20. 20. Author Tags (c) 2011 - Stay N’ Alive Productions, LLC
    21. 21. Google+ Badges (c) 2011 - Stay N’ Alive Productions, LLC
    22. 22. Google+ BadgesTells Google “ThisGoogle+ Page is thesame brand!”Gives your brandauthenticityHelps enable DirectConnectHelps verify your Page
    23. 23. +1 Buttons (c) 2011 - Stay N’ Alive Productions, LLC
    24. 24. +1 ButtonsAdds ranking authorityto each URLAutomatically allowsusers to share posts toGoogle+Adds to +1s on user’sprofile
    25. 25. http://google.com/+/businessCreate +1 ButtonsCustomize howcontent appears onGoogle+ (Snippets)Create Google+BadgesCreate Social Ads
    26. 26. Other Things to ConsiderChrome ExtensionsCustomizing your content for Google+ (Snippets)Google+ Hangouts AppsBuilding in Connections from Google+ using theGoogle+ Developer API (yes, Google+ has one)
    27. 27. Want More?http://profiles.google.com/jessestaySearch for “Google+” on Pluralsight.com! (c) 2011 - Stay N’ Alive Productions, LLC
    28. 28. AnyQuestions? (c) 2011 - Stay N’ Alive Productions, LLC

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