The document discusses the differences between digital and traditional advertising, emphasizing the need for a mindset shift in clients to seek digital solutions rather than just digital ads. It highlights the advantages of digital media, such as lower budget constraints and increased interactivity, while also addressing challenges faced by digital creatives when overshadowed by traditional advertising practices. Additionally, it calls for innovative thinking in digital campaigns to enhance brand recall and engagement.

1. THINK DIFFERENT Ashley Ringrose Soap Creative & Bannerblog + random useless things

2. THINK DIFFERENT Ashley Ringrose Soap Creative & Bannerblog + random useless things

4. DIGITAL INITIATIVE

5. Where do you find the time?

6. Google Stats

7. play

8. Flagged emails

9. heroHQ

10. Underground

11. Bannerblog

12. Sleevage

13. MrPotatomash

14. Couch photos

15. Shoe Photos

16. Mattress Photos

17. Personal photos

21. WTFcostumes

22. Earthwallpapers

23. TheSlipperyTruffle

24. Read

25. Milo helps

26. “ I don’t have the time” is bullshit

27. #1 Reason why digital is better than advertising?

28. We don’t have to do advertising From Iain Tate’s (Poke UK) talk

29. + No media needed + No budget restrictions + Can just do it

30. GAME MOBILE APP WIDGET VIDEO SERIES INTERACTIVE MOVIE COMP CONVERSATION (SOCIAL) SURVEY SERVICE WE CAN MAKE A... & MORE

31. NEED TO CHANGE CLIENT MINDSETS NOT TO BRIEF FOR DIGITAL ADS BUT BRIEF FOR DIGITAL SOLUTIONS

32. #1 reason digital sucks?

33. It’s Complicated shit

34. UBISOFT : http://callofjuarez.au.ubi.com/the-chicken-race

35. “ Interactivity increases brand recall 63% more than non interactive ads” * B arnum S ulley Research 2008

36. *Insight Stolen from Far Far’s Cannes Workshop TRADITIONAL ADVERTISING

37. DIGITAL ADVERTISING

38. A DIGITAL BRIEF

39. Create a banner (468x60) to support this TVC

40. Shitty Brief

41. Results A bunch of banner concepts?

42. Ask to be briefed differently

44. Status Quo of Digital vs Traditional

45. Digital People suck at, while traditional are best at Story Telling Copywriting Selling in ideas Working with media agencies Getting big budgets >100k

46. While traditional suck at, while digital are best at Non advertising ideas Interaction Non linear experiences Working with other creative agencies Technology Video Games Working with Budgets <50k

47. What scares me as a digital creative?

48. When traditional advertising people start to think digital. Then they steal our clients, work, talent and awards

49. But we should both be scared. Breakthrough ideas NOT from agencies

52. And the #1 Youtube channel in the world?

57. THINK DIFFERENT FOR DIGITAL 2009 IS NOTHING LIKE 2006

58. The web is only days old THE DIGITAL MARKET circa 2008

59. Goodbye expensive digital graveyards

60. Hello multiple digital touch points

62. Real Mobile Web THE DIGITAL MARKET circa 2008

63. One Function Website

72. DATA IS SEXY

88. FILM ANNOUNCED TRAILER + WIDGET LAUNCHED BLOG LIVE

91. Chuck Norris Facts

92. When the Boogeyman goes to sleep every night, he checks his closet for Chuck Norris. There is no theory of evolution. Just a list of creatures Chuck Norris has allowed to live. Chuck Norris is the reason why Wally is hiding. There is no chin behind Chuck Norris’ beard. There is only another fist. Chuck Norris can lead a horse to water AND make it drink. Chuck Norris CAN believe it's not butter.

98. CREATIVE MEDIA?

100. CANNES 2008

101. A Blind Call Duval Guillaume [BE] Agency:

102. Read At Work COLENSO [NZ] Agency:

103. Virgin Bets Lean Mean Fighting Machine [UK] Agency:

104. 5 min Workshop (v2) Come up with digital ideas (not ads) to support Campbell’s Chunky

105. 5 min Workshop (v3) Come up with a single function digital solution for any brand

106. A FINAL NOTE DIGITAL IS POWERFUL

107. Thank you & Good Luck Ashley Ringrose www.soap.com.au www.bannerblog.com.au @100ftzombie