The document describes a product accelerator program run by Five Jars to help engineers and founders launch new products. It details their process of ideating, testing, and launching an initial priority-setting tool called GetPriority.io. They provide lessons learned from the experience, such as the importance of validating customer demand and having a technical co-founder. Five Jars is now seeking other founders and products to accelerate through their program.

1. From routine to start-up.
EVERYONE DOES THIS ...!
ALEX SCHEDROV
CEO & Co-Founder
DMITRY DROZDIK
COO & Co-Founder
www.fivejars.com

2. ALEX SCHEDROV
@alexschedrov
@alexschedrov
@alexschedrov
alex.schedrov@fivejars.com
@dmitry.drozdik
@dmitrydrozdik
dmitry.drozdik@fivejars.com
DMITRY DROZDIK
@dmitry_drozdik

3. WE ARE
FIVE JARS
www.fivejars.com

4. LET’S TALK ABOUT
ALL OF US

5. YOU THOUGHT OR THINK
ABOUT PRODUCTS

6. YOUR IMAGINATION -
MILLIONS OF USERS

7. YOUR IMAGINATION -
BILLIONS OF $$$

8. YOUR IMAGINATION -
CRAZY PARTIES

9. LET’S LOOK AT
THE TRUTH

15. HOW TO BREAK THAT
WALL AND GET OUT OF
“VALLEY OF DEATH”?

16. WE ARE ENGINEERS!
WE HAVE A LOT OF
IDEAS

17. CRITICAL MASS
OF
IDEAS

18. MOTIVATION

19. “Ideas are easy.
Implementation is hard.”
– Guy Kawasaki

20. APPROACH

21. WE CREATED PRODUCT
ACCELERATOR PROGRAM

22. WE’VE TESTED THE
HYPOTHESIS ON PIVOT
PROJECT

23. Prioritization and
planning tool
Create a roadmap without thinking
about priority. Our tool will help
you to evaluate the priority by
simple criteria: demand, impact,
and effort.
GETPRIORITY.IO

24. LET’S SEE HOW IT WENT
AND WHAT WE’VE LEARNED

25. IDEAS

26. HOW THE IDEA
CAME UP?

28. GOOGLE
SPREADSHITSHEET

30. WHY WE SHOULD
WORK ON THIS?

31. STARTED TO NOTICE SO
MANY OPPORTUNITIES

32. BACKLOG OF IDEAS

33. WE ALL
AROUND
GREAT
BUSINESS
IDEAS

34. DO NOT LET THOUGHTS
“EVERYTHING IS INVENTED”
BEAT YOU

35. ALLOCATE TIME TO THINK
ABOUT THINGS AROUND
YOU

36. TRAIN SKILL TO NOTICE
“PROBLEMS” AND SPACE
FOR PRODUCTS

37. PAY ATTENTION ON THINGS
THAT BOTHER YOUR CLIENTS

38. TALK TO PEOPLE, THEY
ALWAYS CAN SAY ABOUT
PAIN POINTS

39. BE EXPERT IN A SPECIFIC AREA
AND TAKE A LOOK AT WHAT YOU
DO EVERY DAY, ROUTINE TASKS

40. BE SYSTEMATIC WHENEVER
YOU HAVE AN IDEA

41. MORE PRODUCTS
MORE CHANCES

42. YOU’VE GOT NEXT
KILLER STARTUP IDEA

43. WRITE IT DOWN
DON'T KEEP IT IN YOUR
HEAD
INSTEAD

44. LIVE WITH IT FOR
SOME TIME

45. WHAT PROBLEM IS
GOING TO BE SOLVED

46. “Don't find customers for
your products, find
products for your
customers.”
– Seth Godin

47. ANALYZE MARKET

48. TARGET AUDIENCE

49. SHOW MOCKUPS/
PRESENTATIONS

50. TALK WITH PEOPLE

51. Автор бизнеса
Путеводитель предпринимателя
24 конкретных шага от запуска до
стабильного бизнеса

52. GETPRIORITY.IO -
TOOL THAT HELPS TO
IDENTIFY NEXT PRIORITY
AT WORK/IN LIFE

53. HOW TO BUILD IT?

54. NEW KNOWLEDGE/
TECHNOLOGY?

55. NO

56. MVP

57. PARTNER

58. CONTROL

59. PERFECTIONISM - KILLER
OF MANY STARTUPS!

60. CONTROL!!!

61. BETA TESTERS

62. CONCLUSIONS
01 DO NOT SPEND TIME TO LEARN NEW TECHNOLOGIES
02 MVP FIRST
03 FIND A PARTNER
04 YOU NEED CONTROL
05 KEEP YOUR PERFECTIONIST UNDER CONTROL
06 BETA TESTERS

63. LAUNCH AND
PROMO

64. GETPRIORITY.IO

65. HOW MUCH TIME?

66. 2 HOURS

67. TILDA.WS
MATERIALIZECSS.COMGETBOOTSTRAP.COM
SERVICES
FRAMEWORKS

68. WHY YOU NEED
PROMO SITE?

69. START EARLIER

70. SPREAD THE
WORLD

71. NEWSLETTERS

72. BETA TESTING BY
INVITATIONS

73. HELP US
TO DO SO

74. SALES &
MARKETING

75. ¯_(ツ)_/¯

76. SHOW CLIENTS
AND FRIENDS

77. TALK PUBLICLY

78. DEFINE BUSINESS
MODEL & PRICING

79. LEARN FROM THE
OTHERS

80. EXAMPLE
All names have been changed :)

81. “
Hi Alex,
I am following up to see how everything is going with your
Get Priority account.
There are a few hidden features that I think you could really
help improve your workflows at your company.
I'd love to jump on a call to learn more about how you are
thinking about using Get Priority and show you a quick demo
if you have some time?
Let me know.
Thanks,
Good boy
EMAIL #1

82. “
Hi Alex,
I am following up on the below email to see if you had a
moment for a quick Get Priority demo?
In the meantime, here are a few resources you might find
useful:
Product features - http://getpriority.io/product
User Guide - http://getpriority.io/help
Demo Video - http://getpriority.io/demovideo
Let me know about the demo.
Also, quick question, are there any other apps you'd like to
integrate into your workflow?
Thanks
Good boy
EMAIL #2

83. “
Hi Alex,
Just surfacing the below emails. Let me know if you can chat.
Thanks,
Good boy
EMAIL #3

84. “
EMAIL #4Hi Alex,
I've tried to reach you several times over the last week to see
if we could jump on a call so I could run you through a Get
Priority demo, but I have not heard back from you.
This tells me a few things.
1) You're all set with your current process & workflow
software, if this is the case please let me know and I will stop
bothering you.
OR…
2) You're interested but have not had time to respond.
OR…
3) You're buried in work and need help building your systems
and freeing up time!
Let me know a time we can speak, the less time you have the
more I can help :)
Thanks and have an amazing day!
Thanks,
Good boy

86. “
Hi Alex,
Thanks for joining the demo today. Here's the link to the
recording.
So basically, when you decide to move forward we can offer
you a great deal. Once you have 6 users or more we can
provide a customized experience and give you better support.
If you go for 6 Business Pro, paid annually:
List price: 6 users x $30 x 12 months = $2160
Discount: 33% = $720
Total: 2160 - 720 = $1440
A pretty amazing deal. You can have as many guests on your
account as you want!
Let me know if you have questions.
Best,
Good boy
OFFER

87. LESSON
LEARNED

88. WE’RE AT THE
BEGINNING

89. www.producthunt.com
www.indiehackers.com
Product Hunt is a curation of
the best new products, every
day.
Indie Hackers: Work Together
to Build Profitable Online
Businesses

90. WHY IT MAY BE
FAILED

91. NO DEMAND

92. FEAR OF
HYPOTHESIS TESTING

93. NO SYMPATHY FOR
THE AUDIENCE

94. NO SYMPATHY FOR
THE TEAM

95. PERFECTIONISM -
ENEMY OF STARTUPS

96. NO VISION ABOUT
MONETIZATION

97. TOO MANY THOUGHTS
ABOUT THOUGHTS

98. WRONG
ASSUMPTIONS

99. NOT ENOUGH
KNOWLEDGE

100. NO TECHNICAL
TEAM MEMBERS

101. UNCONTROLLED
OUTSOURCE

102. DO NOT BE AFRAID TO
BURY YOUR PRODUCT

103. WHAT’S NEXT

104. ~150 HOURS

105. 2 OTHER PRODUCTS
ARE IN PROGRESS

106. BACKLOG OF
PRODUCTS

107. LISTEN TO PEOPLE

108. HAVE A GOOD IDEA
FOR A PRODUCT?
Join
Five Jars’ Acceleration Program
launch@fivejars.com

109. WE’RE
FLEXIBLE

110. OPEN FOR
EVERYONE

111. I DON'T WANT TO LIVE IN A WORLD
WHERE SOMEONE ELSE IS MAKING THE
WORLD A BETTER PLACE BETTER THAN
WE ARE 😃

113. @dmitry_drozdik
DMITRY DROZDIK, COO & Co-founder
@dmitry.drozdik
@dmitrydrozdik
dmitry.drozdik@fivejars.com
crew@fivejars.com
PRODUCT
ACCELERATION
ALEX SCHEDROV, CEO & Co-founder
@alexschedrov
THANK YOU!
@alexschedrov
@alexschedrov
alex.schedrov@fivejars.com
WE’RE HIRING
launch@fivejars.com