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WELCOME to theMobile Location Based Services Seminar<br />October 26, 2010<br />
About the Heartland Mobile Council<br />Our Mission<br />To educate brands on how to use mobile as a marketing channel<br ...
Our “Thanks” to Draftfcb for their support of this event and the Heartland Mobile Council<br />Special Thanks to:<br />Chr...
Agenda<br />3:00 –Welcome – Steve Snyder, VP, HMC Seminars<br />3:10 – Overview of the LBS Landscape – Chris Miller, Draft...
@heartlandmobile<br />Location<br />Where it’s at<br />
LOCATION BASEDSERVICES<br />
LOCATION BASEDSOCIAL<br />
Location Based Social<br />
LBS as a game<br />
LOCATION BASEDSOCIAL<br />
LOCATION BASEDSALES<br />
6:07PM<br />Retail<br />5:02PM<br />Mobile web<br />9:05PM<br />Grocery<br />5:25PM<br />Book<br /> Store<br />4:30PM<br /...
Linking Location and Value<br />
Stickybits<br />
Adding an effective game layer<br />groupscan:<br />get  a certain number of friends to also scan the product  to unlock a...
Tapping Into Local<br />
Not Just Mobile<br />
PEOPLE.<br />
The Modern Advertising System<br />COMMERCIAL<br />TRANSMEDIA <br />IDEAS<br />SYSTEMS<br />BEHAVIORS<br />How people take...
christopher miller<br />EVP, Group Management Director – Digital<br />Twitter: @scubachris  @draftfcb<br />Thank you<br />
View in Presentation Mode<br />@heartlandmobile<br />21<br />
The Web is Going Local<br />
Let’s chat about 3 things<br />
THE STATE OF LOCAL<br />24<br />
The Web is going local<br />1 in 5desktop searches are related to location.<br />1 in 3mobile searches are related to loca...
The Geo Web is exploding<br />Street View imagery: 21 countries**<br /> 1M+ hrs browsing geo content / day<br />20M+ maps ...
THE MOBILE EXPLOSION<br />27<br />
The global mobile explosion<br />5B<br />mobile phones globally1<br />3x<br />more mobile phones than PCs globally1<br />2...
29<br />29<br />Smartphones Will Surpass Feature Phones in US Market Penetration by 2011<br />Source: Nielsen, March 2010<...
Mobile makes location-based services a reality<br />
Personal<br />Ubiquitous<br />Targeted<br />1:1 relationship<br />With you everywhere<br />Location-aware<br />
#amamobile<br />speaker<br />voice<br />camera<br />eyes<br />touch screen<br />skin<br />gps chip<br />location<br />micr...
GOOGLE’S LOCAL FOCUS<br />33<br />
Google’s Local services are meant to:<br />
Making local information more accessible<br />35<br />
Making local businesses more discoverable<br />4M+ businesses have claimed their Google Places page<br />36<br />
Many mobile options for local marketing<br />Local product inventory<br />Sponsored Ad Listings<br />Click-to-call<br />Mo...
See where your friends are right now<br />38<br />Google Latitude has 3M+ active users<br />
Find your way anywhere<br />39<br />Google Navigation: 1B miles navigated<br />
Google Shopper<br />Click to watch video<br />41<br />
@heartlandmobile<br />Mobile ApplicationsHeartland Mobile Council – 10/26/2010<br />Alex Muller<br />CEO, GPShopper LLC<br...
Who is GPShopper ?<br />Many different apps -  enabled by a robust and scalable platform<br />
Role of Mobile Apps: Now<br />GPS, CAMERA, MULTI- MEDIA<br />NFC, SECURITY<br />Shopper Marketing <br />M-Commerce<br />CO...
Do App Users Matter?<br />45.5<br />Million<br />Smartphones in the US in 2009<br />60.0<br />percent<br />of all phones s...
APP OVERVIEW<br />
What are Mobile Apps?<br />An application that runs directly on the phone and can have access to the phone’s resourcesMemo...
What Kind of Apps Are There?<br />Entertainment: Mobile games, music and content – key use case “entertain and kill time”<...
APPS VS. WAP<br />
WAP vs APP – Fundamentals<br />TEAM WAP<br />Pros:<br /><ul><li>Larger audience, lowest common denominator
Easier, cheaper and faster to develop</li></ul>Cons:<br /><ul><li>Lower engagement and repeat usage (bookmarking vs icon o...
Slower speed and page loading
No interaction with other phone features (camera, GPS, contact list)</li></ul>TEAM APP<br />Pros:<br /><ul><li>Higher Enga...
Connected to advance phone features
Faster speeds
MORE POSSIBILITIES! </li></ul>Cons:<br /><ul><li>Expensive
Multiple platforms</li></ul>A good mobile strategy will have deeper engagement apps with a strong, but efficient WAP sites...
<ul><li>M-Commerce
Quick Access
Quick Response
Location Enabled
Loyalty
Deep Engagement
Gaming and Entertainment</li></li></ul><li>MAIN APP BENEFITS<br />DEEP ENGAGEMENT<br />PERSONALIZATION &<br />LOCALIZATION...
What Makes a Good App?<br /><ul><li>Content: Engaging to consumers and dynamic
Utility: Is useful to the consumer
Workability: Your app is your brand, make sure it isn’t broken</li></li></ul><li>Top 5 Mistakes Brands Make in Apps<br />D...
PLATFORMS<br />
90K Activations DAILY<br />Walmart now sells iPhone for $97<br />
18 Million users<br />
160K Activations DAILY<br />
And keep and eye on:<br />
Additional Platforms to Know<br />
The Downside of Apps – Discoverability<br />
HOW DO I MARKET WITH APPS?<br />
Everyone who’s anyone has an App Store<br />Device: Blackberry, Apple<br />OS: Android<br />Operator: AT&T, Verizon<br />I...
Marketing with Apps<br />Ad Network: Admob, iAd (Banners), GreyStripe (Games with Ad Wrappers), GetJar (Ad Wrappers)<br />...
CASE STUDIES<br />
Best Buy Reward Zone<br />Customer Acquisition<br />M-Commerce<br />Loyalty and Retention<br />Shopper Marketing <br />
American Standard – How Blue<br />Social Engagement<br />Shopper Marketing <br />Branding<br />Content<br />
EXPRESS MOBILE<br />Location Based <br />Promotions<br />Customer Acquisition<br />Multimedia Content <br />Shopper Market...
Break<br />
@heartlandmobile<br />Building Fences in the Sky: Geo-Fences, Increased Revenue, and Consumer Value<br />October 26th, 201...
Placecast is Leading Innovation in Location<br />“Placecast has taken on the problem of delivering advanced location-based...
What is a Geo-Fence?<br />Geō-fencenoun : a field around any location set to trigger a personalizedmarketing message to a ...
Proprietary translator creates a “Place Profile”
Program the desired geo-fence around a location</li></ul>Flexibility:<br /><ul><li>Geo-fences can be created around any lo...
 Add, remove & optimize geo-fences</li></ul>Geo-fencing Strategy:<br /><ul><li>Based on program objectives, trade areas, a...
Mobile Marketing at Scale: Text alerts reach 70% of all mobile users<br />-4 points YOY<br />70%<br />Source: comScore: Mo...
Harris Poll: Consumer Interest in Text-Based Marketing<br />
Women more interested in groceries, beauty & fashion, men in electronics, bars, sports<br />Almost equal interest in resta...
Introducing ShopAlerts™<br />http://www.youtube.com/watch?v=Uuv9c-yGdL4<br />
ShopAlerts: Location-triggered Messaging<br />Consumer opts in to receive messages from a retail brand<br />Customized vir...
Flexible Promotion & Opt-in<br />Brands promote the program across virtually <br />any consumer touch point.  <br />Consum...
Shop Alerts User Experience<br />Geo-fence is triggered<br />Dynamic message delivered<br />Consumer Opts-In<br />Customer...
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HMC- Mobile Location Based Services

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HMC- Mobile Location Based Services

  1. 1. WELCOME to theMobile Location Based Services Seminar<br />October 26, 2010<br />
  2. 2. About the Heartland Mobile Council<br />Our Mission<br />To educate brands on how to use mobile as a marketing channel<br />Our Customer<br />Businesses/brands who have consumers who frequently use mobile devices<br />Our Team<br />Seminars, Mobile University, Content, Marketing, Legal<br />Passion, Industry Impact<br />Join us! hugh@heartlandmobilecouncil.com <br />@heartlandmobile<br />
  3. 3. Our “Thanks” to Draftfcb for their support of this event and the Heartland Mobile Council<br />Special Thanks to:<br />Chris Miller<br />Patrick Moorhead<br />Greg Gill<br />Lauren Cabot Altergott<br />
  4. 4. Agenda<br />3:00 –Welcome – Steve Snyder, VP, HMC Seminars<br />3:10 – Overview of the LBS Landscape – Chris Miller, Draftfcb<br />3:30 – Google’s Mobile Strategy, Drew Mitchell, Google<br />4:10 – Using LBS in Mobile Applications, Alex Muller, GP Shopper<br />4:50 - Refreshment break<br />5:20 - Using Geo-fencing to deliver LBS – Alistair Goodman, Placecast<br />6:00 – Audience Q&A – All speakers<br />6:55 – Wrap-up, Hugh Jedwill, HMC Executive Director<br />7:00 – Networking reception - 19th floor atrium<br />
  5. 5. @heartlandmobile<br />Location<br />Where it’s at<br />
  6. 6. LOCATION BASEDSERVICES<br />
  7. 7. LOCATION BASEDSOCIAL<br />
  8. 8. Location Based Social<br />
  9. 9. LBS as a game<br />
  10. 10. LOCATION BASEDSOCIAL<br />
  11. 11. LOCATION BASEDSALES<br />
  12. 12. 6:07PM<br />Retail<br />5:02PM<br />Mobile web<br />9:05PM<br />Grocery<br />5:25PM<br />Book<br /> Store<br />4:30PM<br />Gas Station <br />6:59PM<br />Sports Bar<br />Home<br />1:15PM<br />Lunch at the Pizza parlor – <br />12:00PM<br />Workout at Health Club<br />9:35AM<br /> Coffee <br />Shop<br />Connecting message with moment<br />
  13. 13. Linking Location and Value<br />
  14. 14. Stickybits<br />
  15. 15. Adding an effective game layer<br />groupscan:<br />get a certain number of friends to also scan the product to unlock a deal <br />combo scan<br />scan a group of products or promotional items to unlock a deal <br />coupon scan<br />appears for everyone, first comers, or random odds <br />location scan<br />trek to one or more locations and scan a product for a deal<br />
  16. 16. Tapping Into Local<br />
  17. 17. Not Just Mobile<br />
  18. 18. PEOPLE.<br />
  19. 19. The Modern Advertising System<br />COMMERCIAL<br />TRANSMEDIA <br />IDEAS<br />SYSTEMS<br />BEHAVIORS<br />How people take and use information<br />“how”<br />Platforms, <br />channels & technologies<br />“where”<br />CONTENT<br />The information that passes through media channels<br />“WHAT”<br />
  20. 20. christopher miller<br />EVP, Group Management Director – Digital<br />Twitter: @scubachris @draftfcb<br />Thank you<br />
  21. 21. View in Presentation Mode<br />@heartlandmobile<br />21<br />
  22. 22. The Web is Going Local<br />
  23. 23. Let’s chat about 3 things<br />
  24. 24. THE STATE OF LOCAL<br />24<br />
  25. 25. The Web is going local<br />1 in 5desktop searches are related to location.<br />1 in 3mobile searches are related to location.<br />25<br />Source: Google<br />
  26. 26. The Geo Web is exploding<br />Street View imagery: 21 countries**<br /> 1M+ hrs browsing geo content / day<br />20M+ maps created by users**<br /> >4M businesses on Google Places**<br />26<br />
  27. 27. THE MOBILE EXPLOSION<br />27<br />
  28. 28. The global mobile explosion<br />5B<br />mobile phones globally1<br />3x<br />more mobile phones than PCs globally1<br />28<br />Source: http://news.bbc.co.uk/1/hi/technology/10569081.stm (July 2010)<br />
  29. 29. 29<br />29<br />Smartphones Will Surpass Feature Phones in US Market Penetration by 2011<br />Source: Nielsen, March 2010<br />
  30. 30. Mobile makes location-based services a reality<br />
  31. 31. Personal<br />Ubiquitous<br />Targeted<br />1:1 relationship<br />With you everywhere<br />Location-aware<br />
  32. 32. #amamobile<br />speaker<br />voice<br />camera<br />eyes<br />touch screen<br />skin<br />gps chip<br />location<br />microphone<br />ears<br />
  33. 33. GOOGLE’S LOCAL FOCUS<br />33<br />
  34. 34. Google’s Local services are meant to:<br />
  35. 35. Making local information more accessible<br />35<br />
  36. 36. Making local businesses more discoverable<br />4M+ businesses have claimed their Google Places page<br />36<br />
  37. 37. Many mobile options for local marketing<br />Local product inventory<br />Sponsored Ad Listings<br />Click-to-call<br />MobileCoupons<br />
  38. 38. See where your friends are right now<br />38<br />Google Latitude has 3M+ active users<br />
  39. 39. Find your way anywhere<br />39<br />Google Navigation: 1B miles navigated<br />
  40. 40.
  41. 41. Google Shopper<br />Click to watch video<br />41<br />
  42. 42. @heartlandmobile<br />Mobile ApplicationsHeartland Mobile Council – 10/26/2010<br />Alex Muller<br />CEO, GPShopper LLC<br />& Adjunct Professor, Mobile Marketing, NYU<br />
  43. 43. Who is GPShopper ?<br />Many different apps - enabled by a robust and scalable platform<br />
  44. 44. Role of Mobile Apps: Now<br />GPS, CAMERA, MULTI- MEDIA<br />NFC, SECURITY<br />Shopper Marketing <br />M-Commerce<br />CONTACT LIST, GPS, FB, TWIT, CAMERA<br />ICON, GPS, ALERTS<br />?<br />Customer Acquisition<br />Loyalty and Retention<br />
  45. 45. Do App Users Matter?<br />45.5<br />Million<br />Smartphones in the US in 2009<br />60.0<br />percent<br />of all phones sold in the US by 2013<br />
  46. 46. APP OVERVIEW<br />
  47. 47. What are Mobile Apps?<br />An application that runs directly on the phone and can have access to the phone’s resourcesMemory, GPS, Camera, Contact List, Accelerometer and other features<br />
  48. 48. What Kind of Apps Are There?<br />Entertainment: Mobile games, music and content – key use case “entertain and kill time”<br />Marketing goal: brand association and provide value ad to a consumer<br />Utility : Tools, utilities, - key use case “to help perform actions” <br />Marketing goal: facilitate a transaction, enable commerce<br />Content / Informational Apps: Publications, News – key use case “to inform”<br />Marketing goal: acquire demographically targeted audience<br />
  49. 49. APPS VS. WAP<br />
  50. 50. WAP vs APP – Fundamentals<br />TEAM WAP<br />Pros:<br /><ul><li>Larger audience, lowest common denominator
  51. 51. Easier, cheaper and faster to develop</li></ul>Cons:<br /><ul><li>Lower engagement and repeat usage (bookmarking vs icon on home screen)
  52. 52. Slower speed and page loading
  53. 53. No interaction with other phone features (camera, GPS, contact list)</li></ul>TEAM APP<br />Pros:<br /><ul><li>Higher Engagement and repeat usage
  54. 54. Connected to advance phone features
  55. 55. Faster speeds
  56. 56. MORE POSSIBILITIES! </li></ul>Cons:<br /><ul><li>Expensive
  57. 57. Multiple platforms</li></ul>A good mobile strategy will have deeper engagement apps with a strong, but efficient WAP sites as well.<br />
  58. 58. <ul><li>M-Commerce
  59. 59. Quick Access
  60. 60. Quick Response
  61. 61. Location Enabled
  62. 62. Loyalty
  63. 63. Deep Engagement
  64. 64. Gaming and Entertainment</li></li></ul><li>MAIN APP BENEFITS<br />DEEP ENGAGEMENT<br />PERSONALIZATION &<br />LOCALIZATION<br />
  65. 65. What Makes a Good App?<br /><ul><li>Content: Engaging to consumers and dynamic
  66. 66. Utility: Is useful to the consumer
  67. 67. Workability: Your app is your brand, make sure it isn’t broken</li></li></ul><li>Top 5 Mistakes Brands Make in Apps<br />Don’t consider consumer use cases – swiss army app<br />Get caught up in trendy tech<br />Silo App strategy<br />Forget to analyze data - downloads aren’t everything<br />Stop iterating the app – stale apps are deleted<br />
  68. 68. PLATFORMS<br />
  69. 69. 90K Activations DAILY<br />Walmart now sells iPhone for $97<br />
  70. 70. 18 Million users<br />
  71. 71. 160K Activations DAILY<br />
  72. 72. And keep and eye on:<br />
  73. 73. Additional Platforms to Know<br />
  74. 74. The Downside of Apps – Discoverability<br />
  75. 75. HOW DO I MARKET WITH APPS?<br />
  76. 76. Everyone who’s anyone has an App Store<br />Device: Blackberry, Apple<br />OS: Android<br />Operator: AT&T, Verizon<br />Independent: Handango, GetJar<br />
  77. 77. Marketing with Apps<br />Ad Network: Admob, iAd (Banners), GreyStripe (Games with Ad Wrappers), GetJar (Ad Wrappers)<br />Sponsorship: Example, Pork Council sponsored recipe application<br />Build Your Own: Audi Driving Game, Timberland Trail Finder, Nike Apps<br />
  78. 78. CASE STUDIES<br />
  79. 79. Best Buy Reward Zone<br />Customer Acquisition<br />M-Commerce<br />Loyalty and Retention<br />Shopper Marketing <br />
  80. 80. American Standard – How Blue<br />Social Engagement<br />Shopper Marketing <br />Branding<br />Content<br />
  81. 81. EXPRESS MOBILE<br />Location Based <br />Promotions<br />Customer Acquisition<br />Multimedia Content <br />Shopper Marketing <br />
  82. 82. Break<br />
  83. 83. @heartlandmobile<br />Building Fences in the Sky: Geo-Fences, Increased Revenue, and Consumer Value<br />October 26th, 2010<br />
  84. 84. Placecast is Leading Innovation in Location<br />“Placecast has taken on the problem of delivering advanced location-based advertising head-on, and has executed more than effectively.”<br />Mobile Marketing Watch – January 2010<br />5 years in development<br />Proprietary technology and patents can digest any expression of location and formulate a normalized output delivered to any connected device<br />Experienced team from mobile, location data and digital media<br />Platform licensing (Nokia/Navteq, O2/Telefonica) and direct sales to brands<br />Platform enabled for 70+ countries<br />Onset Ventures, Voyager Capital and Quatrex Capital are investors<br />
  85. 85. What is a Geo-Fence?<br />Geō-fencenoun : a field around any location set to trigger a personalizedmarketing message to a consumer entering or exiting the defined area.<br />How it’s created:<br /><ul><li>Upload location addresses
  86. 86. Proprietary translator creates a “Place Profile”
  87. 87. Program the desired geo-fence around a location</li></ul>Flexibility:<br /><ul><li>Geo-fences can be created around any location
  88. 88. Add, remove & optimize geo-fences</li></ul>Geo-fencing Strategy:<br /><ul><li>Based on program objectives, trade areas, and customer demographic/psychographic profiles</li></li></ul><li>Consumers & Location-Based Marketing<br />Opportunity:<br />Reach consumers through on-the go mobile devices<br />Permission basis guarantees interest<br />Text alerts have low clutter compared to email marketing<br />Simplicity of development vs. other mobile initiatives<br />Location best predictor of purchase intent<br />Challenges:<br />Scale of programs<br />Determining consumers most interested<br />Permission basis<br />
  89. 89. Mobile Marketing at Scale: Text alerts reach 70% of all mobile users<br />-4 points YOY<br />70%<br />Source: comScore: MobiLens, Three month average ending March 2010<br />
  90. 90. Harris Poll: Consumer Interest in Text-Based Marketing<br />
  91. 91. Women more interested in groceries, beauty & fashion, men in electronics, bars, sports<br />Almost equal interest in restaurants, fast food, travel, health<br />Source: Placecast The Alert Shopper II, Harris Poll, July 2010<br />
  92. 92. Introducing ShopAlerts™<br />http://www.youtube.com/watch?v=Uuv9c-yGdL4<br />
  93. 93. ShopAlerts: Location-triggered Messaging<br />Consumer opts in to receive messages from a retail brand<br />Customized virtual geo-fences are created for ANY physical location<br />Access the customer’s “always on” <br />mobile device<br />Extend marketing programs to customers while they are shopping<br />EXAMPLE: Geo-Fence Surrounding<br />The North Face <br />875 N Michigan Ave<br />Chicago, IL 60611<br />Deliver requested content and information to customers based on time & place<br />Innovative technique for cutting <br />through the clutter<br />
  94. 94. Flexible Promotion & Opt-in<br />Brands promote the program across virtually <br />any consumer touch point. <br />Consumers opt-in to receive messages through<br />Mobile Web<br />Social Networks<br />Web Site<br />Email & SMS<br />
  95. 95. Shop Alerts User Experience<br />Geo-fence is triggered<br />Dynamic message delivered<br />Consumer Opts-In<br />Customer is out shopping in a retail area, office area during lunch time, sporting event, concert, or any other location POI<br />Triggers the geo-fence set by brand<br />Customer opts-in to alerts program through your<br /><ul><li>Web site
  96. 96. Social Network
  97. 97. SMS or email program
  98. 98. Web or mobile banner
  99. 99. Inside store locations: window signage, POS cards, receipts, etc.</li></ul>She/he receives an SMS alert on mobile<br />Message presents a personalized offer<br />Dynamic message- promotional, branding, sponsorship or a reminder<br />Option to leverage digital assets & WAP<br />
  100. 100. What’s hard about LBA? 1:1 Relevance at Scale…<br />4 Items/Day with UniqueCoupon Codes by Venue<br />Stores with Geofences<br />Brand<br />Messages can be customized based on real-time user location, time of day, available offers and user behavior <br />
  101. 101. Coupons, In-App Alerts and Link to CRM<br />Manage coupons, promotions and discounts at the venue or user level<br />Track redemptions<br />Push location-based alerts into existing applications<br />Can also integrate with retail POS and loyalty systems <br />
  102. 102. Location-based Analytics<br />Key Metrics include…<br /><ul><li>Active participants
  103. 103. Opt-ins
  104. 104. Opt-outs
  105. 105. Volume of messages delivered by location and location type
  106. 106. By day of week
  107. 107. By time of day
  108. 108. Volume of triggers by location and location type
  109. 109. Trending across all key metrics </li></li></ul><li>Monthly Program Scorecard<br />
  110. 110. Working Examples<br /><ul><li>Reach them at their passion points while hiking, biking and skiing, in addition to around stores.
  111. 111. Weather triggers as well
  112. 112. Introduction of Via Ready Brew in the UK market
  113. 113. Induce trial on premises and purchase at grocery stores</li></ul> Experiential <br /> Trial<br /><ul><li>Carrier opts-in 1 million customers to receive valuable offers nearby
  114. 114. Multiple brands rotated through the program
  115. 115. Weapon for “Burger Wars”
  116. 116. Promote different menu items throughout the day
  117. 117. Redemption via discount code</li></ul> Portal<br /> Direct Response<br />
  118. 118. High level of consumer attention to ShopAlerts: Nearly 60% opened upon receipt<br />PlacecastShopAlerts Pilot Studies 2/10 <br />
  119. 119. 75% rate ShopAlerts Useful<br />PlacecastShopAlerts Pilot Studies 2/10 <br />
  120. 120. For 79%, ShopAlerts increased likelihood to shop<br />PlacecastShopAlerts Pilot Studies 2/10 <br />
  121. 121. Purchase activity increased over time: +48% between Survey 2 and 3 <br />Purchase increased from 44% in Survey 2 to 65% in Survey 3<br />PlacecastShopAlerts Pilot Studies 2/10 <br />
  122. 122. Location targeting is seen as increasing relevance<br />88% of Retailer A customers found it positive vs. 80% of Retailer B<br />
  123. 123. What we’re learning from 2010 retail rollout…<br />Consumers are very positive about the use of their location information, provided there is an exchange of value<br />Texts have most immediate impact on low-consideration products with many retail outlets - more chances to purchase, triggers impulse buying<br />But texts also help to build loyalty and increase awareness of new product intros for higher-consideration products, and serve as reminders<br />Redemption rates on coupons/discount codes from 24% (fashion) to 65% (fast food) <br />Successful recruitment into location-based mobile programs has happened via dedicated email blasts, in-store signage and promotions, direct SMS and social networking<br />Geo-fencing and messaging strategies depend on a number of factors, from the purchase consideration cycle for the product to the number of outlets, time of day and traffic patterns<br />
  124. 124. What’s Cool About ShopAlerts™? <br />Not an app – works on any phone<br />Location-based marketing at scale – 250M phones in the US today<br />Automated and intelligent service that consumers find valuable, not intrusive<br />Simple to implement at scale vs. other mobile initiatives (extend existing marketing initiatives)<br />It works – purchase rates from 24% – 65%<br />
  125. 125. Introducing LocalBox – Developer Tools<br />http://www.youtube.com/watch?v=pqGwKRYQQr8<br />
  126. 126. Thank You<br />Alistair Goodman, CEO(c) +1 510 502 3596 <br />alistair@placecast.net<br />
  127. 127. @heartlandmobile<br />Q & A.<br />
  128. 128. @heartlandmobile<br />Thanks.<br />

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