This Open Data talk was presented by Tanguy De Lestré of Agoria during the Open Belgium Conference 2015 in Namur.

1. Open Business: Uptake, usage and
emerging business models
#openbelgium15

2. Your business coaches for today
• Emma Beer, Senior Project manager Open
Knowledge, Apps for Europe partner
• Roald Sieberath Chief Visionary Officer of
Swan Insights
• Toon Vanagt, data.be + Digital Agenda
platform
• Robert Viseur, CETIC
• Tanguy De Lestré, AGORIA

3. Explanation of a type of business
model canvas

10. Type of business models
• Advertising model – Emma Beert
• Freemium model - Toon Vanagt
• Open source model – Roald Sieberath
• Razor blades– Robert Viseur
• White label– Tanguy De Lestré

11. Advertising
Income is not coming from Open Data but as a
way of attracting the attention of the user;
adverstising can be placed on the open data site

12. Advertising

13. Freemium
• Basic services or a few are free
• Information with more value (like real-time
data) is available at a cost

14. Freemium product

15. Open source like
• Data are open as open data
• Revenue is coming from other type of services
around it;

16. Open source like

17. Razor blades
Acces to the data (cheap or free) is facilitated by
intermediaries via this facilitated network
Certain “lock-in” of the customers

18. Razor blades

19. White label development
• Use of the reputation of another company to
brand a product
• Product developped but not distributed by the
same company/organisation

20. White label development

21. Credits
• ISMB: business model examples
• TUDelft: study ‘duurzame businessmodellen
voor open data’, F. Welle Doncker, B. van
Loenen
• Business Model Generation, A. Osterwalder; Y.
Peigneur

22. Start of the workshop
#openbelgium

24. Coming back
#openbelgium15