Converging trends in the global food system and a growing consumer mindset interested in local, trustworthy food options have created demand for alternative food networks. Ooooby aims to meet this demand by connecting food producers and consumers through an online social network and physical grocery stores, in order to facilitate the development of resilient local food systems. Within 5 years, Ooooby hopes to operate 15 grocery stores around Australia and New Zealand to provide easy access to locally grown and homegrown foods.