Omni-Channel Retail is about bridging the gap between digital and brick & mortar. By unifying all channels, databases and gaining insights, retailers can engage consumers with highly personalized content - both in-store and anywhere.
Read how TAO OF SHOP is helping retailers to drive footfall, sales by redefining the shopping experience. TAO OF SHOP is available at https://mybusiness.singtel.com/catalogue/tao-of-shop
Digital retailing is capturing headlines and inspiring spirited debate as retailers plan how best to invest for future success. But beyond the headlines, physical stores remain the foundation of retailing, evidenced by the fact that 90 percent of all retail sales are transacted in stores and 95 percent of all retail sales are captured by retailers with a brick-and-mortar presence.
To develop a marketing strategy for the launch of a new female beauty product - Kleur Tonacity – which drives awareness, evaluation, sales, and builds loyalty and advocacy.
[Webinar] Selling in Japan #2: Driving Japanese E-Commerce Traffic & Revenuebtrax
Key Takeaways
Strategies to promote your online store in Japan
Different marketing methods to boost traffic
Common mistakes when marketing online
Tips and tricks to convert users into buyers
Best practices for retaining customers
Speakers:
Brandon Katayama Hill
Founder & CEO of btrax
Ayaka Matsui
Project Manager at btrax
Experienced Japanese E-Commerce Consultant
Consulted 100+ SMB merchants
Digital retailing is capturing headlines and inspiring spirited debate as retailers plan how best to invest for future success. But beyond the headlines, physical stores remain the foundation of retailing, evidenced by the fact that 90 percent of all retail sales are transacted in stores and 95 percent of all retail sales are captured by retailers with a brick-and-mortar presence.
To develop a marketing strategy for the launch of a new female beauty product - Kleur Tonacity – which drives awareness, evaluation, sales, and builds loyalty and advocacy.
[Webinar] Selling in Japan #2: Driving Japanese E-Commerce Traffic & Revenuebtrax
Key Takeaways
Strategies to promote your online store in Japan
Different marketing methods to boost traffic
Common mistakes when marketing online
Tips and tricks to convert users into buyers
Best practices for retaining customers
Speakers:
Brandon Katayama Hill
Founder & CEO of btrax
Ayaka Matsui
Project Manager at btrax
Experienced Japanese E-Commerce Consultant
Consulted 100+ SMB merchants
Marketing proposal for the launch of a new energy drink - Activade Pure. Application of knowledge and practical tools to develop an effective integrated marketing strategy to drive awareness, brand loyalty, and sales.
Digital Disruption Proposal: FridgePilot Lewis Hill
Original idea for disruptive digital proposal-
FridgePilot will enable today’s consumers to eat better, save money and save time.
FridgePilot’s secret ingredient is that it communicates with RFID sensors on food packaging: silently and wirelessly updating your app with the information you need to have more taste and less waste.
The Retail Revolution - Cult LDN Trend ReportCult LDN
This Cult LDN trend report looks at how digital technology is offering the solution to enhancing the retail experience more so than ever before.
Cult LDN is an award-winning digital communications agency. We deliver brave and strategic campaigns for our clients which deliver measurable results.
We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training.
www.cultldn.com
Omni-Channel Retail : Bridging the digital and brick & mortar divide to drive...Adrian Teo
Over the last decade, brick-and-mortar retailers have been forced to deal with the Internet and the broadband communications revolution. Internet ubiquity, personal technology adoption, and e-commerce growth have produced a new consumer behavior—cross-channel shopping. In this environment, consumers hop from one channel to another throughout the shopping journey looking for the best deal (eg. showrooming). There’s no doubt that the invasion of retail stores by these mobile enablers of virtual shopping has been costly. Not just in sales, but in customer loyalty, too.
In the Singapore context, rising rents (40 – 50% of total sales) and labour cost is forcing retailers to review their retail and digital strategy. Specifically, how digital can be leveraged to drive engagement, footfall and sales – to augment traditional retail in a holistic manner.
Tao of Shop is an Omni-Channel Retail platform that enables any shop / mall / F&B operator to Engage, Sell, Reward and Service consumers on their digital and physical stores.
1. Fully integrated digital solution – engage your customers with News, Coupons, eCommerce and Rewards via your own branded website, mobile apps and social media.
2. Indoor or micro location capability that integrates mobile with your brick and mortar outlets. You can now accurately identify customers in-store (without the need to open the mobile application) - enabling you to reward for footfall and engage them with personalized coupons and messages.
3. An automated marketing & retail recommendation engine with insights to your customer database – giving you the capability to automate personalize sales and marketing based on customers’ profiles, transaction history and location.
Material from the Digital Marketing Seminar conducted by Catherine Quiambao, Marketing Strategist.
Crafting a Digital Marketing Plan is a short intensive class that will walk you through the elements of an online marketing strategy. Our end goal is to equip you with practical knowledge to be able to plan, implement and measure effective campaigns.
Comvita and Marketo: Natural Health gets Savvy - Kylie Glover Marketo
Kylie Glover, Vice President of Marketing for Comvita, shares her company's customer experience using Marketo's marketing automation software and discusses how it enabled Comvita to nurture prospective leads and build strong relationships with their audience.
Superfast Business - Getting the most out of online marketing Superfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
Marketing proposal for the launch of a new energy drink - Activade Pure. Application of knowledge and practical tools to develop an effective integrated marketing strategy to drive awareness, brand loyalty, and sales.
Digital Disruption Proposal: FridgePilot Lewis Hill
Original idea for disruptive digital proposal-
FridgePilot will enable today’s consumers to eat better, save money and save time.
FridgePilot’s secret ingredient is that it communicates with RFID sensors on food packaging: silently and wirelessly updating your app with the information you need to have more taste and less waste.
The Retail Revolution - Cult LDN Trend ReportCult LDN
This Cult LDN trend report looks at how digital technology is offering the solution to enhancing the retail experience more so than ever before.
Cult LDN is an award-winning digital communications agency. We deliver brave and strategic campaigns for our clients which deliver measurable results.
We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training.
www.cultldn.com
Omni-Channel Retail : Bridging the digital and brick & mortar divide to drive...Adrian Teo
Over the last decade, brick-and-mortar retailers have been forced to deal with the Internet and the broadband communications revolution. Internet ubiquity, personal technology adoption, and e-commerce growth have produced a new consumer behavior—cross-channel shopping. In this environment, consumers hop from one channel to another throughout the shopping journey looking for the best deal (eg. showrooming). There’s no doubt that the invasion of retail stores by these mobile enablers of virtual shopping has been costly. Not just in sales, but in customer loyalty, too.
In the Singapore context, rising rents (40 – 50% of total sales) and labour cost is forcing retailers to review their retail and digital strategy. Specifically, how digital can be leveraged to drive engagement, footfall and sales – to augment traditional retail in a holistic manner.
Tao of Shop is an Omni-Channel Retail platform that enables any shop / mall / F&B operator to Engage, Sell, Reward and Service consumers on their digital and physical stores.
1. Fully integrated digital solution – engage your customers with News, Coupons, eCommerce and Rewards via your own branded website, mobile apps and social media.
2. Indoor or micro location capability that integrates mobile with your brick and mortar outlets. You can now accurately identify customers in-store (without the need to open the mobile application) - enabling you to reward for footfall and engage them with personalized coupons and messages.
3. An automated marketing & retail recommendation engine with insights to your customer database – giving you the capability to automate personalize sales and marketing based on customers’ profiles, transaction history and location.
Material from the Digital Marketing Seminar conducted by Catherine Quiambao, Marketing Strategist.
Crafting a Digital Marketing Plan is a short intensive class that will walk you through the elements of an online marketing strategy. Our end goal is to equip you with practical knowledge to be able to plan, implement and measure effective campaigns.
Comvita and Marketo: Natural Health gets Savvy - Kylie Glover Marketo
Kylie Glover, Vice President of Marketing for Comvita, shares her company's customer experience using Marketo's marketing automation software and discusses how it enabled Comvita to nurture prospective leads and build strong relationships with their audience.
Superfast Business - Getting the most out of online marketing Superfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
TOP 5 MISTAKES THAT ALL WEBSITE OWNERS MAKESemrush
Doyle Buehler
Supermodel' for Digital Brand Leadership
For some people, being online is a breeze. Nothing really to worry about; just open up your ecommerce shopping cart and within a few days, your paypal account will be full, so you can get that yellow Lamborghini that you have been admiring the last few days while planning your internet riches. And, if you are one of these 'people', then fantastic news! For the rest of us, however, we all know that it isn't as easy as we originally thought or were told.
It's a brutal landscape: your audience doesn't really know you exist at times, and your customers don't really care about you and your business. If you are not delivering your value with relevance and authority, then you might as well not exist online. How do you build that relevance to your audience? Well, it starts with one of the many aspects of a proper digital platform - your website.
In this webinar session, we will go through the Top 5 Mistakes that All Website Owners Make with their online business. Contrary to the TV adverts, it's not as easy as DIY website and the traffic will come. We'll explore some of the key elements that you need on the site, as well as how to really extract that value to impress your audience and make them into repeat customers. Whether your online business is about selling products, or about your defining service, we'll investigate what you can do differently to pull all these pieces together, to become the remarkable digital leader in your industry.
Speaker: Doyle Buehler
Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.
His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.
He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become accountable (& awesome) online.
Using social media for marketing can enable small businesses to reach more customers. It's important to have a strong social media presence to tap into your customers interests. When implemented correctly, marketing with social media can bring your business remarkable success.
This gives a basic overview on how to use social media for marketing. Learn about each platform's key benefits, create a strategy, determine target market, and start connecting & building relationships.
Ethics and Social Responsibility in Marketing StrategyLinda Bandov Pazin
Discussion of how Unilever (Dove), TOMS and Goldman Sachs developed groundbreaking social marketing campaigns and the positive impact it had on their business. Showing the link between purpose and leadership.
The new model for future marketing – Marketing 3.0 – treats customers not as mere consumers but multi–dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, described about in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, famous for his "4 P′s of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
How do you define Consumer Behaviour?
Consumer behavior is the actions and the decision processeus of people who purchase goods and services for personal consumption” – according to Engel, Blackwell, and Mansard, Consumer buying behavior refers to the study of customers and how they behave while deciding to buy a product that satisfies their needs.
Consumer behaviour types are determined by what kind of product a consumer needs, the level of involvement, and the differences that exist between brands
Internet marketing is the process of promoting a business or brand and its products or services over the internet using tools email marketing, search marketing, social media marketing, display advertising and mobile advertising that help drive traffic, leads, and sales
Two Worlds Collide: Bringing the Category Captain Model to E-commerceMichael Stich
As consumers search for additional savings by expanding the kinds of products they buy online, both suppliers and retailers are rushing into E-commerce. This creates opportunities and challenges for both sides as they decide what to sell online, how to sell with distinction, how to work together…and how to measure success.
Bridge Worldwide will outline best practices in E-commerce today, focusing on the principles and strategies that lead to wins—and defining a new type of retailer/supplier collaboration for those
looking to sell directly to the consumer.
Igniting Summer Sales: Marketing Strategies for a Successful SeasonKlaviyo
Summer’s right around the corner, and the competition for your customers’ attention is hotter than ever as brands increasingly shift their focus to ecommerce. Are you equipped to see record-high sales?
Join BigCommerce and Klaviyo as we unpack the latest trends in consumer behavior and what they mean for your brand’s summer sales strategy. You’ll explore ecommerce growth trends by vertical, email marketing engagement tactics practiced by top DTC brands, and the new state of relationship-building that consumers expect from ecommerce brands.
Plus you'll hear from Solo Stove, a global leader of portable stainless steel wood-burning stoves and fire pits. Tune in to discover the brand’s marketing game plan, and hear how they plan to drive sales all summer long.
Whether it's your main season or your makeup season, summer's the time to deliver unforgettable customer experiences.
The Agile Marketer's Guide to Mobile CouponsFunMobility
Give your competitors "Coupon Envy."
In 1887, Coca-Cola released the world's first ever coupon — a simple piece of paper with a printed offer. But that was a loooooong time ago.
Nowadays, there are an endless variety of cool new tools and tactics marketers can use to:
Dramatically Increase Sales
Protection against Coupon Fraud
Collect bigger & better Business Intelligence
Expand your Email/SMS Audience
This eBook provides real-world case studies and best practices for accomplishing all of this and more. Learn how top CPG brands, retailers, and QSR restaurants are winning the mobile coupon arms race, with engaging, interactive, & personalized coupons designed for a modern, mobile audience.
Includes mobile coupon campaign results from FunMobility clients including: Papa Murphy's Pizza, Ace Hardware, and Carol's Daughter.
Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands. But there’s no denying that B2B social media is tricky. This is especially true if you’re dealing with what may seem like a “boring” or technical product. Listen, B2B brands quite literally can’t afford to shy away from social media anymore. UPS has successfully turned social data into a revenue driver because they understood that audience research would help elevate their strategy, provide data-driven recommendations and make a greater impact on the overall business and revenue. In this B2B spotlight, UPS discusses their social strategy applicable to key business objectives far and wide. You’ll learn:
How to find your niche in the conversation and use storytelling to resonate with your audience
How to proactively steer the conversation through curated authentic content
How organic social is still relevant to overall strategy objectives
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Many businesses have been affected by the lockdown and restricted movement orders brought about by the COVID-19 pandemic.
In this short deck, I outline some strategies that businesses can take to deal with business post-COVID19.
Similar to Retail strikes back omni channel retail_v.1.441_singtel (20)
4. 4
• Total sales from mobile : 20%
• Growth Rate (SG) : 20% monthly
• Registered Users (SG) : 900K
• Typical customer profile : 27 yrs, 75% female
Source : PayPal
Qoo10 mobile application for Asia Pacific :
• 64% are Singaporean users
• 37% of total mobile sales by Singaporeans
• Qoo10 SG holds the highest ratio of sales
to country size in Asia.
2013 : half of all online shoppers are mobile shoppers (1M)
2015 : mobile commerce expected to be worth S$3B
8. 8
We will have to start downsizing our stores over the next five years as customers
shift to e-commerce.
On their smaller stores: “When you combine lower rents, lower build out and a
smaller total footprint with high sales per square foot, it’s a very powerful economic
model.”
Walter Robb, Co-CEO
“We’re looking for more ways to combine our e-commerce business into our bricks-
and-mortar stores to create an integrated, multichannel shopping experience for
our guests.”
Daniel Duty, Director of Enterprise Strategy
9. 9
“But physical shopping still has its place. Many
consumers still see it as a socialising activity
with friends; to others, it can be an
entertainment,” he added. “What individual
retailers must do to survive in this new world is
to understand what consumers want and
behave, and then respond accordingly.”
“The pervasiveness of the Internet has turned everything upside down. This
is a trend that’s really picked up pace in the last three years. Before that,
tablets were a novelty; now, consumers are now able to conduct their own
research and purchase on mobile devices or home computers,”
14. • What is the most important goal to become a better omni-channel retailer?
• Allow the Customer to purchase, take delivery through channels of their choice
• Create a single brand identity across channels
• What’s getting in the way?
• Don’t have a single view of the customer across channels
• What’s your biggest barrier?
• Consolidate our customer data across channels
• Gaining better insight into cross-channel customer behaviour, in order to prioritize
• 24% are budgeting for a single customer interaction platform that crosses
channels.
• With Marketing taking the lead role on Omni-Channel
14
17. A Social Media Campaign about Healthy Living
Targeted at Women
17
18. Business(What)
1. Engage and sustain
customer relations (loyalty)
2. Increase awareness and
apply OSIM’s brand
message(s) – well being,
healthy lifestyle
3. Increase sales of OSIM
products targeted at
Women.
SocialMedia(How)
1. Socialize content and
touch points through
personalization and
conversation tools.
2. Build lifestyle-centric
spaces online that features
women’s lifestyle content
created by talents / brand
ambassadors.
3. Converge sales
channels, promotional
activities and product
placements/reviews to be
linked to social media
activities.
18
20. 20
Content&Context
- Balancing work,
and personal
demands
- How to maintain
shape and health
in a stressed out,
time limited
environment
Connections
- Executive health
clubs
- Self
improvement
workshops /
seminars
Conversations
- Poll on the best
executive lunches
- Managing
bosses and
subordinates
- Best time
management
practices
Conversion
OSIM self-
maintenance and
health products –
massage chairs,
family products,
uZap.
Target audience : PMETs, Middle – Senior management
executives
21. Nov Dec Jan
Monthly Themes Keeping in Shape A time for Family,
friends and yourself
A Whole New You
Weekly Themes 1. Shaping up
2. My Problematic
Areas
3. The Low Down on
Gym Membership
4. My uKimono
Angle
1. Christmas – time
for giving
2. A time for Family
3. A time for Friends
4. A time for
yourself
1. Living life to the
fullest, in tune with
the latest
2. Lengths taken to
look and feel good
3. Best buys and best
hangouts
4. Latest Fads
21
22. • November’s Theme : Staying in Shape
• Product Focus : uKimono
22
April Janie Gladys
Week 1 – Shaping up
in transition
Transition from Flying days -
Complimenting Active lifestyle
though fear of age catching up
Flying days
Slowing metabolic rate
Flying days
Post natal weight loss
Week 2 – My
Problematic areas
Good genes, eat lots but yet
slim. However, need help with
spot reduction.
Help! I’ve got a big butt. Rubba tum tum. My hubby’s
waist line will need two uKimonos.
Week 3 – The Low
Down on Gym
Membership
Alternative and fun ways to
work out – dance classes, wake
boarding, etc.
Hit the road Janie – marathon
training. It’s fresh air, get to see
Singapore from a different
perspective and it’s FREE!
No Pain, No Pain. Forget about
the Gym. I just need to get to
those problem areas.
Week 4 – Progress
update on uKimono
usage. Contest Topic
Progress up on uKimono’s impact on their problematic areas, etc.
Contest : Tell us someone you know who you think really needs uKimono. The most interesting article
wins. Suggest starting contest in Week 2 and ending by Week 4.
23. 23
Content - Personal Angle Connections - Lifestyle Content Conversations - Invite response
1 Challenges staying in Shape as a busy
executive. No time to hit the Gym.
Do you really use that Gym membership?
My friends who signed up for memberships
don’t use them.
Best suggestions on time saving methods
to stay in shape.
Follow up article : try the OSIM ukimomo
Personal Blogs
OSIM Blog Article
OSIM Blog
Personal &
Corporate
E-commerce / sales
27. 27
bestseller list, to
create a mass
market hit
small royalty on a huge
range of products
profitable, successful niche product. Not a product for
everyone, certainly, but among those that care and are
choosing to pay attention, a fantastic choice.
32. 1: Store Locator
2: Product Availability
3: Shipping Options
4: Store Pick-Up
32
Four options need to be available close to the product page's call-to-action or "add
to cart" button:
Source -
http://www.parkeravery.com/pov_eCommerce_Omnichannel_Strategy.html
35. 35
• 55% of eCommerce carts are abandoned
due to high shipping cost
• Address expensive shipping issues by enabling
easy collection from store or lockers
• Savings from merchant fees from payment
gateways passed on to consumer
37. • Loyalty is about knowing your customers
better
• Rewards allows your customers to opt-in
to personal data collection
• “Who” + “What” + “Where” + “When” at
point of sale
• Unify customer databases across digital,
brick & mortar, systems
• Track your customers’ preferences
37
46. 1. Unify multiple channels, including the store
• single management software / platform
• Cohesive sales n marketing across the organisation
• consumers get a single experience
2. Unify consumer database
• gain consumer insights
• personalise promotions based on customers’ profile,
segmentation, transaction history, time and location
3. Rethink the “Store”
• digitally integrated, cost effective hub
• identify and personalised consumer experience
• o2o (offline to online) marketing
4. Resulting in footfall, sales and loyalty.
48. 48
Your Branded
Mobile Apps /
Web
Powered By
Detects Consumer In-Store
Tao oF shop
Store-Assist App (In-Store)
PersonalizedPersonalizedPersonalizedPersonalized
PromotionsPromotionsPromotionsPromotions
Data Capture, Insights
Your Website Powered by Tao of Shop,
Facebook, Twitter
Tao of Shop Admin
Dashboard
Database
Publish, Sell, Reward
Customer Service & Assisted Selling
All-in-One Digital Solution, we provide you with :
• Your own branded mobile apps (Android, iPhone,
Mobile Web)
• Integrated webpages into your existing website
• Integration with your Facebook & Twitter pages
• Your own database, content and account mgmt
Consumer
50. 50
ADMIN DASHBOARD - POSTS
• Create once and publish to all - your Brand’s
Website, Facebook & Mobile Apps
• Embed coupons in posts to drive traffic and sales
to eShop or physical outlets
• Automatic notifications when customers are
near your outlets - Personalized Messages with
Coupons
51. Outlet 1
Outlet 2
51
• Detect and identify customers near stores using GPS
or / and in-store sensors
• Auto-push promotions near / upon entering
participating outlets, personalize based on :
• Location
• Consumer’s Profile *
• Transaction history *
53. 53
ADMIN DASHBOARD - eCOMMERCE
Create & manage your product catalogue across
your website and mobile apps
• Includes Payment Gateway, Orders Management
& Fulfilment
• Inventory Management
• Option to integrate with POS systems
• Easy collection in-store with Membership Card
• Orders Mgmt
• Inventory Mgmt
54. 54
• Virtual Membership Card on
Mobile app
• Points Tracking
• Seniority Badges & Ranks
• Customize Rewards / Loyalty
Program – Purchase &
Advocacy Actions
• Manage Rewards Points &
Redemption from Admin
Dashboard
55. 55
• Reward points with Purchase
at Point of Sale (POS)
• Manage Rewards
redemptions
Store-Assist App
Operated by Retail or Sales Staff at Outlets
• Identify customers – scan Virtual
Membership card
• Service Customers – access to
Details & Transaction history
• Manage Orders for Collection /
Delivery
• Coupon Validation
1
2 3
59. 59
Acquire membership & Engage on digital &
Social Media
1
3 Engage consumers with QR Coded Ads /
Media Drive Traffic to Store
2 Locate Consumers near-by. Auto-push content
& Promotions to drive traffic into Store.
60. 60
Scans QR codes on Product
displays to view videos,
download brochures / Coupons
3
1
Detect individual consumer’s ID
when walking into your shop!
1
Earn Points for
Shares & Referrals
3
• Drive FootFall by Rewarding
consumer walk-ins.
2
Earn Points for
Shares & Referrals
4
Auto-Push Personalized promotions /
Coupons Based on each Consumer Profile
2
• Consumer Profile
• Transaction History
• Location
61. 61
Consumer Insights
on your Database !
Coupon Downloads, Content Views, Transactions,
Advocacy Actions, Locations
Personalize Content,
Promotions, Coupons,
etc.
Consumer Data & Tracking across
digital & store channels