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Online Word of Mouth

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Bryony Thomas - Marketing Speaker | Writer | Consultant
Bryony Thomas - Marketing Speaker | Writer | Consultant

This half-hour presentation shows where online word-of-mouth sits in the sales funnel and provides practical advice in getting started.

1 of 20
ONLINE W.O.M Harnessing the Power of the Internet 22 Sept 2009
 
Ⓒ Clear Thought Consulting Ltd
Ⓒ Clear Thought Consulting Ltd
Ⓒ Clear Thought Consulting Ltd
Ⓒ Clear Thought Consulting Ltd Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase
Ⓒ Clear Thought Consulting Ltd 83% B2B Buyers Researched Online 51% B2B Buyers Purchased Online Source: Stuart Small, Google, Marketing Week Conference Feb 2008
Ⓒ Clear Thought Consulting Ltd Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase
Ⓒ Clear Thought Consulting Ltd
Ⓒ Clear Thought Consulting Ltd
Ⓒ Clear Thought Consulting Ltd Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase
BE PROVEN BE THERE BE RELEVANT Ⓒ Clear Thought Consulting Ltd
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(c) Clear Thought Consulting Ltd BE THERE
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BE RELEVANT Ⓒ Clear Thought Consulting Ltd
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BE PROVEN Ⓒ Clear Thought Consulting Ltd
Paper one: Pre-delinquency Paper two: Collections Paper three: Recoveries
Ⓒ Clear Thought Consulting Ltd
REMEMBER… ,[object Object],[object Object],[object Object],[object Object],Ⓒ Clear Thought Consulting Ltd
(c) Clear Thought Consulting Ltd Ⓒ Clear Thought Consulting Ltd
 

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Online Word of Mouth

  • 1. ONLINE W.O.M Harnessing the Power of the Internet 22 Sept 2009
  • 2.  
  • 3. Ⓒ Clear Thought Consulting Ltd
  • 4. Ⓒ Clear Thought Consulting Ltd
  • 5. Ⓒ Clear Thought Consulting Ltd
  • 6. Ⓒ Clear Thought Consulting Ltd Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase
  • 7. Ⓒ Clear Thought Consulting Ltd 83% B2B Buyers Researched Online 51% B2B Buyers Purchased Online Source: Stuart Small, Google, Marketing Week Conference Feb 2008
  • 8. Ⓒ Clear Thought Consulting Ltd Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase
  • 9. Ⓒ Clear Thought Consulting Ltd
  • 10. Ⓒ Clear Thought Consulting Ltd
  • 11. Ⓒ Clear Thought Consulting Ltd Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase
  • 12. BE PROVEN BE THERE BE RELEVANT Ⓒ Clear Thought Consulting Ltd
  • 13.
  • 14.
  • 15.
  • 16. Paper one: Pre-delinquency Paper two: Collections Paper three: Recoveries
  • 17. Ⓒ Clear Thought Consulting Ltd
  • 18.
  • 19. (c) Clear Thought Consulting Ltd Ⓒ Clear Thought Consulting Ltd
  • 20.