From a talk prepared for the Bath & Bristol Marketing Network on making marketing accountable. Bryony Thomas, from Clear Thought Consulting looks specifically at financial accountability. With practical advice and real life examples, she demonstrates how to use sales funnels to ensure that marketers are rightly seen as money makers not money wasters.
1. Making Marketing Accountable
Shifting perceptions of marketing as the
money spender to the money makers
Thursday, 26th March 2009
Clear Thought Consulting Ltd
Smart Thinking | Straight Talking | Gets Results
www.clear-thought.co.uk
Thursday, 26 March 2009
48. Continue the conversation...
■ Does ROI mean a race to the bottom?
■ Information overload Vs hunch-based decisions?
■ Transparency Vs protecting expertise?
http://clearthoughtconsulting.wordpress.com
Thursday, 26 March 2009