Study on customer perception towards online health care

1. Study on consumers perception towards online
health care products
Represent by prayag Das
Reg no –MBA/2020-22/057
Interned at Dxn International

2. Content
 Objective
 Recent Developments in this sector
 Analyse Of the Results
 Problems
 Recommendations

3. Objective
 The objective of this research study is to investigate online consumer perception towards online
healthcare products and services , which in turn provides E-marketers with a constructional framework
for fine-tuning their E-businesses’ strategies.
objectives of this research are:
1. To know the consumers awareness and perception about the healthcare products and
services provided on internet.
2. To know how it provides products and services and satisfies their customers.
3. To know how it reduces the uncertainty in purchase decision process.

4. Recent Developments in this sector
 The e-pharmacy sector in India has grown because of the increased accessibility during a pandemic and
many upcoming players like Net Meds, 1MG, Easy Medico and MetLife, Apollo Pharmacy. In 2019,
the global e-pharmacy market is estimated to be more than $69.7 billion and is expected to grow 17% to
more than $244 billion in 2027.
 Which is why 2021 is the year for the industry, as the e-pharmacy market in India is estimated to
be over $512 million in 2018 and is estimated to grow at a CAGR of63% to reach $3,657 million by
2022. The sector is also attracting many investors as over 70% users are willing to use e-pharmacy post
the pandemic, according to Red Seer survey.
 Nearly half (45%) of consumers report that they have already changed their healthcare brand
preference, and 62% expect their brand preferences to change once the pandemic has ended. (NRC
Health, 2021 Healthcare Consumer Trends Report)

5. Who are the consumers ?

6. Do consumer purchased online care products ?
What kind of products they purchased the most ?

7. What is their satisfier level and experience of
online health care product ?
How frequently did they purchase the product ?

8. What is motivation for buying the products online ?

9. What are the main barriers that stop the consumer to buy online ?

10. Findings
 Consumer Bias
• Consumers often display a bias for brands that they know well and have had a good experience in the past. Thus,
products of brands with a favourable bias will score over the products of less popular brands.
• A few would risk buying a healthcare product with no proper description of the product from an unknown
unverified online store.
 Lack of ‘Touch –Feel-Try’
• Experience The customer is not sure of the quality of the product unless it is delivered to him and post-delivery
of the product, it is sometimes a lengthy process to get a faulty or the unsuitable product changed.
 Perils and dangers of online shopping
 Scams and internet fraud i.e. fake healthcare product’s duplicate products is more new in the internet world.
Scammers have gone deep online in different e commerce sectors .

11. Recommendations
 Optimize your practice website for patient experience
 Website design should have customized features, fast page speed, be mobile-friendly, and interactive.
 Improving your patient’s experience on your website will significantly increase patient leads and retention.
 Invest in Social Media Marketing
 Social media marketing is an essential part of great medical marketing strategies and will help you share content and reach
your ideal patient base
 Social media will help medical marketing strategies reach a broad audience and can be used as a critical lead generation too
 Originality of the product or verified product
 The products should have originality with proper detail about the products and pro and cons and how to use it and other
details like expire date, manufacturing Date
 Their should a unique code for every product that the seller is selling so that the consumer can verify the product authenticity
of the product
 Generate patient reviews
 Reviews are the most important factor because it helps the seller know about service quality they provide about the
provider .
 Later on the seller can use the data for analyse increase sale website interface user experience .

12. Thank you