Online Social Media Oct12
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This document provides an introduction to social media and strategies for using key social networking sites like LinkedIn, Facebook, and Twitter. It defines social media as interactive platforms where users share and discuss user-generated content. The document recommends attracting followers on these sites, engaging with others, posting regularly but not too often, and linking to other sites and blogs. The goal is to connect with interests, respond consistently, and listen and engage with your audience to develop an effective social media strategy.
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Online Social Media Oct12
- 1. Online Social Media It’s not rocket science (and it doesn’t replace anything)
- 2. An introduction to the how and why you should use Twitter, LinkedIn & Facebook
- 3. Who is this Ian Hudson? • Up to 1975 -BSc Maths & MSc O.R. • 1975-1999 -IT Sales & consultancy • 1999-2011 -Electronic archival company • Since 2011 -Harlow Chamber of Commerce -Harlow Business Expo -Social Media workshops www.ianhudson.org
- 4. What is Social Media? • Wikipedia defines it as….. • “interactive web platforms via which individuals and communities share, co- create, discuss, and modify user- generated content” www.ianhudson.org
- 5. Key Social Networking Sites • LinkedIn (2003) 175m users (10m in UK) • Facebook (2004) 1 billion (29m) nearly 4m UK users are over 40 years old • Twitter (2006) 250m (12m) • Youtube because Google loves it www.ianhudson.org
- 6. Is it just hype? 2012 (Q2) 2005 1. Google 1. Yahoo.com 2. Facebook 2. Msn.com 3. Youtube 3. Google.com 4. Yahoo 5. Baidu 4. Ebay.com 6. Wikipedia 5. Amazon.com 7. Blogger 6. Microsoft.com 8. Live 7. Myspace.com 9. Twitter www.ianhudson.org
- 7. An acronym for all platforms…… • Connect • Interest • Respond • Consistency • Listen • Engage • Strategise www.ianhudson.org
- 8. Facebook tactics • Build a professional Home Page • Attract fans • Engage with others • Add photographs and video www.ianhudson.org
- 10. Twitter tactics • Follow around 150 • Attract as many followers as possible • Tweet regularly but not too often • 70% social/advice, 30% business • Link to other sites (and your blog!) www.ianhudson.org
- 12. LinkedIn tactics • Join lots of relevant groups • Invite your group members to connect • Post regular announcements www.ianhudson.org
- 14. LinkedIn – the important stuff • Settings • Inbox • Profile (& photograph) • Groups • Interaction www.ianhudson.org
- 15. Thanks for listening Any questions? www.ianhudson.org