The document discusses online segmentation strategies used by various websites. Facebook segments users based on language, age, family size, gender, income, education, interests, beliefs and community. Apple segments users by region, online store/products, education discounts, financing offers, and targets different demographics with specific products. Wikipedia is available for free in many languages and segments users seeking free and complete information on any topic. Mozilla segments users by language, age, education, occupation, browser personalization, and offers better features than Internet Explorer.

1. ONLINE SEGMENTATION
FACEBOOK.com
Geographic:
Available in abt 30 Differeent languages including English, French, Italian, Indian Languages
such as Marathi, Tamil, Telegu etc.
Demographic:
Age- Games
Family Size- Events organizing and Invitations.
Gender-Forums, Fashion & Modelling
Income & Occupation- Marketing & Advertising of famous brands, discount offers, Share links
of official websites of E-business.
Education- Career opportunities.
Psychographic:
Forums & pages of similar interests.
Behavioural:
Pages with similar belifs, religion & Community.
Used the trend of increasing social networking sites & utilized the opportunity of launching new
site btr then yahoo & orkut.

2. APPLE.com
Geographic:
Regionwise segmentation as Africa, Middle-East, India, Asia-Pacific, Europe, Latin-America
&Caribbean, USA AND Canada.
Site-Map.
Demographic:
Online Store & Shopping.
Different Products & applications on basis of income i.e. price & occupation as business phones
and pc’s as Mac-Book, Mac-book pro, iMac, etc.
Apple Education Pricing i.e. college students &teachers discounts.
Financing offer by VISA.
iPod targeted to youth, gaming & itunes for music.
Psychographic:
A status symbol & high price range mobile phones, P.C’s & iPod.
iPod for music oriented people.
Behavioural:
After-sale support.
Genuine Apple software support.
Superior quality & established brand.
Trend of use of Palm-Top, Mac-Book
Beatle Music on Apple.com now.

3. WIKIPEDIA.org
Geographic:
Available for free in 279 different languages.
Demographic:
Wikibooks, wikiversity, wikionary & other features.
Wikipedia community &forums.
Its for all age grp. No featured content or safety filter.
Psychographic:
Targets users that search for free & complete info abt any thing.
It provides feature for editing the contents.
Behavioural:
Benefits- Available 4 all & for free in several languages.
Provides featured contents.

4. MOZILLA.com
Geographic:
Available in abt 100 languages.
Universal Access.
Demographic:
Age- Safety feature to block certain websites & have parental control.
Provides fire wall.
Toolbars & shortcuts for sites.
Education- Study materials & E-book reader.
Occupation- Advertisements, links, toolbars & shortcuts.
Online store.
Psychographic:
Personalized & customized browser.
Blogs.
Btr features then IE.
Behavioural:
Mobile Version.
Software support, free of cost.

5. BBC.com
Geographic:
Available in 32 different languages.
Shows worldwide stock markt updates.
Segments into BBC America, BBC Canada, BBC Kids/Canada, BBC Arabia, BBC Lifestyle
UKTV Australia.
Demographic:
No filter & free news for all.
Eduaction- Feature of Learning English, French, Spanish, German, Italian.
Occupation- Business & Money news, Tourism.
Advertisements- Volkswagen,
Games.
Sex- Parenting tips & solutions.
Psychographic:
Interest grp- Sports, Science &environment,entertainment, weather, travel, art & culture
Behavioural:
Links to social netwrkng sites.
One of wrld’s most viewed sites.
Relgion & Ethics.
Online radio & TV.

6. YOUTUBE.com
Geographic:
Available in abt 50 languages.
Content location of abt a 30 countries.
Demographic:
Advertisements.
Educational videos including research & study stuffs.
Categorization- Autos & Vehicles, Film & Animation, news & politics, Education, people &
blog, houto & style, comedy, sport, entertainment, & gaming.
Safety mode.
Psychographic:
Free various online videos in various qualities.
Blogs.
Behavioural: featured contents, safety filter.
Subscription to channels from web.

7. MICROSOFT.com
Geographic:
Available in about 100 languages.
Continent & country-wise home page; and services & support offered.
Demographic:
Software categories- business softwares, MS-office, hardwares & entertainment.
Home, server edition & professional versions of the OS.
Online store.
Product category- official products, home & students.
Occupation- partner solution, develop & deploy and for business organization.
Income- several OS packages & softwares.
Advertisements.
Psychographic:
Home, server & professional versions of product.
Behavioural:
Free or trial softwares.
Feedbacks.
After-sale software & hardware support.

8. CRICINFO.com
Geographic:
Provides country-wise info abt all 17 cricket playing nations.
Demographic:
Avertisements & links viz. Toshiba, Bosch, Gillette etc.
Links to fb & twitter & other social networking sites.
Gender- both M/F cricket info available.
Daliy online polls.
Games.
Psychographic:
Blogs.
Links to social networking sites.
Free info abt every player, board & domestic clubs.
Behavioural:
Genuine & content is easily available.
Mobile version available.
IPL & other domestic tournaments recent news & facts.
Provides complete statistics.
Enalbles Audio, Video & pics.

9. PRICELINE.com
Geographic:
Travel and tourism to almost evry part of the world with discounts on fares.
Broadly segment on continent
Demographic:
Income- different class in traveling in ship, jet, planes, hotel accommodation, etc.
Family size- no. of tickits to be booked, vacation packages.
Business & occupation- Advertisement, registering tourism business with priceline.
Psychographic:
Income Status, life style- luxurious, economy, etc.
Group hotel deals.
Behavioural:
Discounts on fares, hotel & local transportation.
Booking of tickets & room simple, easy & secure.
Exploring the place to visit as online guide.
Various discounts on fares, hotel & local transport.
Occasional discount benefits.