The document provides information on the India Online Landscape 2013 study conducted by JuxtConsulting. It details the types of information that can be obtained from the study, including demographics, psychographics, internet usage habits, and online behaviors of Indian internet users. The study profiles internet users and consumers to help create effective digital marketing strategies. It provides insights into how Indians access and use the internet, as well as their product ownership, purchase intentions, and online shopping behaviors. The document outlines the specific datasets available for purchase from the study.

1. India Online Landscape 2013
Profiling „online Indians‟ as internet users and
consumers

2. What can you get out of this study?
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3. 3
 Create an effective and efficient digital marketing strategy by understanding the
profile of Indian Internet users (and your target group) better
 Understand how Indian consumer access Internet (time, place, device, time
spent, frequency) to plan the media mix and messaging better
 Get insights about digital and social media usage and behaviour to create winning
digital/social media strategies
 Understand product and services ownership, buying intention, intended buying
channels of consumers to target them better from both marketing and channel
perspectives
 First time: Understand online shopping behaviour of your target group (what factors
influence their buying behavior online, which websites do they prefer to shop
in, what brands do they buy online, how do they decide on products/brand, what
payment methods they prefer etc) to create winning e-commerce strategies and
let your digital marketing and e-commerce leverage each other

4. What all information can you get?
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5.  Size Estimates of Internet Users in India
 Household‟s Socio-Economic Profile
 Geography of Internet Users
 Personal Demographics of Internet Users
 Personal Psychographics of Internet Users
 Lifestyle Orientation
 Personal Consumption (With product
categories and brands used)
 Mobile Usage and Other Personal
Consumption Habits & Lifestyle
 Net usage status and dynamics
 Online activities under taken and most
used websites
 Personal Media Usage
 Size Estimates of Intenders
(likely to buy in 3-6 months – category and
brand intention)
 Social Media Usage Behaviour
 Online Shopping Behaviour
Information Coverage - Snapshot
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6. Size Estimates of Internet Users in India
(All India, Urban/Rural, By States, By City Class/Village Class, Top 25 urban districts)
 Total internet using households, No. of internet users per household, Total Internet using individuals
 Regular internet users (at least once a month) versus occasional internet users
“Geographics” of Internet Users
 Region, State, Urban/Rural area, City Type/Village Type, Top individual urban districts
Personal Demographics of Internet Users
 Gender, Age, Marital Status, Generational classification by age, Status in the household (CWE or other earning
member or dependent member of the household)
 Occupation, Industry, Individual Income classification (if earning), Education, Medium of education, Preferred
language of reading
Information Coverage Details
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7. Household‟s Socio-Economic Profile
 Family classification by lifecycle stage, Family size
 Highest occupation and education level in the household, Neo-SEC Classification, CWE Occupation, CWE
Education, Conventional SEC classification
 Monthly Household Income (MHI), No. of earning members in the family, Average per capita household income,
 Durables and Kitchen wear owned in the household - House, Car, Motorcycle, Scooter, Bicycle, B/W TV,
Color TV, Home theater, TV Connection, Fridge, Washing Machine, Air Conditioner, Microwave, Music system,
Portable music player, VCD/DVD player, Regular Camera, Digital Camera, Video Camera, PC/Laptop, Video Game
Player, Inverter/UPS, Electric iron, Geyser, Water purifier, Food processor, Toaster, Sandwich maker, Electric
chimney
 Banking & financial services - saving bank account, life insurance, medical insurance, owns a credit card
with card type owned, whether owns a Demat account and invests in financial instruments like mutual funds,
and other investments (FD, pension, bonds etc)
Information Coverage Details
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8. Personal Psychographics of Internet Users
 Current Priorities & Aspirations: Most important priorities in life currently, Parameter that defines ‘status in
the society’ for them
 Current & Pastimes: Current hobbies and interests, Favorite indoor and outdoor activities/pastimes, Other
entertainment/outing activities undertaken regularly, Current living celebrity look up to
 Personal likes & preferences: kind of music listen to, kind of movies like to watch, favorite sports, food and
clothing
Personal Consumption Lifestyle Orientation
 Enthusiasm towards shopping
 Factors give preference to when deciding place of buying
 Attributes give importance to most when buying products and services
Information Coverage Details
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9. Mobile Usage and Other Personal Consumption Habits & Lifestyle
 Mobile - whether uses a mobile phone, No. of connections/SIMs used, Whether has landline phone at home
For most used connection – type of connection technology, plan type (pre-paid/post-paid), Service provider
name, Services subscribed to
 Whether use/avail of the following products and services, along with brand used:
Processed foods - Milk additives, Namkeens, Potato chips, Jam, Noodles, Pasta, Corn Flakes/Oats, Frozen
Vegetables, Frozen Meat Products, Ketchup/Sauce, Packaged Cakes, Biscuits
Beverages - Coffee, Tea, Soft Drinks, Energy drinks, Fruit drinks, Fruit Juice, Bottled
water, Squashes/Concentrate
Chocolates & Confectionary – Chocolates , Toffees/Candies, Mouth Fresheners, Chewing gums
Alcohol & Cigarette – Different types of alcohols and cigarettes
Personal care – Shower gel/Body wash, Shampoo, Hair conditioner, Hair oil, Hair gel, Hair color, Face
cream, Fairness cream, Moisturizer/Body lotion, Talcum powder, Deodorant, Perfume, Face wash, Face cleansers
Information Coverage Details
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10. Toiletries – Soap bars,Toothpaste/powder, Tooth brush, Mouthwash, Hand-wash liquid soap, Hand sanitizer gel, Toilet
paper
Wearables - Jewelry, Watch, Readymade Shirts, T-shirts, Readymade Trousers, Jeans, Readymade suit, Tie, Sports
Shoes, Formal Shoes, Sandals/Chappals, Innerwear/Lingerie, Belt, Saree/Salwar suit, Dress/Skirts
Travel services - whether availed of any in last 3 months – air travel, train travel, bus travel, hotel stay, holiday
package
Personal Media Usage
 Whether use TV (including genre of channels watched), Whether use Radio, Newspaper (type of news content
preferred the most) and Magazines (type of magazines preferred)
 Daily duration of usage for each of the media used
Information Coverage Details
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11. Net usage status and dynamics
 Years of experience in using the net, Place of access (home, place of work, cyber café, anywhere using mobile or
anywhere using datacard/dongle), reasons for using cyber cafe
 Net usage details by the most preferred place of access – frequency of usage, duration of usage on
weekday/weekend, speed of connection
 Net usage details by device used for access, time spent on each device
 Types of internet Connection at home
Information Coverage Details
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12.  Professional Activities
 Job Search
 Professional Networking
 Check business/Financial news
 Downloading Activities
 Download music
 Mobile contents (Ring tones / games etc.)
 Download movies
 Screensavers/wallpapers
 Personal Activities
 Emailing
 Instant messaging/chatting
 Dating/Friendship
 Matrimonial search
 Buy/Rent Movies CD/DVD
 Check general news
 Online games
 Astrology
 Check sports (Other than cricket)
 Listen/stream music online
 Check health & lifestyle info
 Check cricket content/score
 Online education/learning
 Watch videos
 Social Media Activities
 Joined online community
 Social networking
 Share/upload pictures
 Follow other's Tweets
 Post your own Tweet
 Read /check blogs
 Comment on blog post
 Share/upload videos
 Have a blog site of my own
 Read product rating/reviews
 Post product rating/reviews
 Participate in online forums/polls
Information Coverage Details
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Popular online activities undertaken and most used websites for those activities

13.  Other Activities
 E-greetings
 PC to PC Net telephony
 PC to telephone Net telephony
 PC to mobile SMS
 Check financial info (Stocks, NAV, Rates)
 Check real estate info
 Send/receive email using mobile handset
 Web info search(text,images)
 Indian language search engine
 Searching locations/maps
 Search info for higher education
 Online tutorials
 Share/upload music
 Subscribe to RSS feed
 Contribute in Wikipedia
 Online Travel Activities
 Air Ticketing
 Train Ticketing
 Bus Ticketing
 Hotel/Holiday Package
 Check restaurant reviews
 Use home delivery
 Activities undertaken in last one month and
websites used for them
 Bought Travel Products online
 Bought Non Travel Products online
 Traded Share online
 Used Internet Banking
 Paid Bills online
 Booked Cinema/Event Ticket online
 Bought Mobile Recharge
 Usage of Net Banking for which purpose
Information Coverage Details
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14. Size Estimates of Intenders (likely to buy in 3-6 months)
(All India, Urban/Rural, By States, By City Class/Village Class, Top 25 urban districts)
 Consumer Durables – Type and Brand for TV, Fridge, Washing Machine, VCD/DVD Player, Music
System, Ipod/MP3 player, Camera, Video camera, Inverter/UPS, Electric
Iron, Geyser, AC, PC/Laptop, Tablet, Vacuum cleaner, Video Game Player, Home Theater, Clothes Dryer
Kitchenware – Type and Brand for Microwave, Dishwasher, Water purifier, Regular Oven, Cooker, Food
Processor, Toaster, Sandwich maker, Electric chimney, Gas stove
Automobiles – Type, Amount intending to spend and Brand for Car, Motor cycle, Scooter and Bicycle
Telecom – Mobile, Fixed line telephone, Wireless broadband, Fixed line internet service (cable
internet), Datacard
Financial products - Saving bank account, Credit/Debit/Cash card, Investments (FD, Pension
schemes, bonds), Mutual Fund, Life Insurance, Medical insurance, General insurance
(accident, auto, travel, house), Loans
 Factors influencing purchase decisions for each category
 Channels referred to pre-purchase, Channels used to share post-purchase experience, Type of experience shared
 Time of year in which plan to make a purchase Consumer Durables and Automobiles
Information Coverage Details
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15. Social Media Usage Behaviour
 Common motivations for your TG to follow/subscribe/become a fan/search for your brand on social media
 Type of recent communication done about a brand on internet, top communications, top brands being talked
about, top brands with positive and negative sentiments
 Extent of Trust on different types of advertisements/promotions (Natural and sponsored search engine
results, family friend recommendations, online consumer reviews, online professional reviews, posts by
companies/brands on social media, Posts and interaction by other people on company/brand pages on social
media, website ads, company website information)
 Social Media & Blogging - proportion of internet users reading, commenting and owning blogs, review
products, use twitter, upload content online, etc.
Information Coverage Details
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16. Online shopping behavior (Only in ‘Online Travel’ and ‘Online Shopping’ Dataset)
 Penetration of online shoppers (only search) and buyers (search and buy), Reasons for not buying
online where applicable
 Travel products bought and/or searched in last 1 year, search-to-buy ratios
 Non-travel products bought and/or searched in last 1 year and last 1 month, search-to-buy
ratios, frequency of buying
 Preferred Online payment modes
 Motivations of buying online and problems faced while buying online
 Websites searched/bought from for individual product categories – Fashion & Apparel, Consumer
electronics IT & Mobile, Innerwear/Lingerie, Baby & Children Products, Home Furnishing, Arts &
Collectibles, Grocery, Sports goods, Books, Jewellery, Insurance
 Products regularly searched and bought online
Information Coverage Details
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17. What datasets can you ask for?
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18. 1818
Overall Internet User
Level Dataset
All Internet Users – Demographics,
Psychographics, Internet Usage, Media Usage
India Online Universe
Car & 2-wheeler owning net users
Auto Owners Online
Social media users on the net
Online Lingua
Investors Online
Consumer Segment
Datasets
Youth Online 13-24 year old internet users
Women Online Women internet users
Urbanites Online Net users by their SEC profile
Online Socialites
Students on the net
Rendezvous Online Net users by place of access
Speed Online Net users by type and speed of connection
Online City Line Net users by town classes
CC Online Credit card owners as net users
Techie Online IT Professionals on the net
Students Online
Net users as financial investors
Vernacular language net users
Corporate employees on the net
Corporate Online
Online Searchers & Buyers
Net users who search and/or buy specific product categories
(travel/non-travel e-commerce) online
Juxt Online Syndicated Datasets
Mobile & Online
Net users using internet on mobile phones
Product Owners Online
Net users by product category and/or brands
Intenders Online
Net users by their intention to buy,
by product category and/or brands
New!
New!
New!
You can also create your own
customized
Consumer Segment Dataset!*

19. Juxt Online Syndicated Datasets
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Online Verticals
Datasets
Generic Portals
Online Shopping
Job Search
Matrimony
Social Networking/
Social Media activities
Emailing
Online News
Online Sports Content
Financial Info Search
Non-travel products
Online Share Trading
Net Telephony
Online Games
Online Music
Online Real Estate
Mobile Content Download
Professional Networking
Cricket, Other
Sports
Picture Sharing
Download Videos
Download Movies
Search Engine - English
Search Location/Maps
Book Movie Tickets
Astrology
Online Travel
Read/Check Product ratings
You can also create your own
customized
Online Vertical Datasets!*
Check out the Information
Covered section to know all
the data available.

20. Pricing
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21.  A. Each Dataset
(In MS Excel format) : Rs. 1,50,000
 B. Analyzed Topline Report
(in MS Power Point format) : Rs. 2,00,000
 C. Online Reporting Engine Access
(Access to dataset data on
Tableau Reporting Software) : Rs. 1,75,000 per log-in
 D. Custom queries
(48hrs turn around time from receiving payment)
- 1 custom query (restricted to 5 data cuts/banners/top-breaks and 15
cross tabulated/side break tables within the available variables of the
dataset): Rs. 50,000
- Annual upfront subscription of 12 queries in a calendar year (restricted to
5 data cuts/banners/top-breaks and 15 cross tabulated/side break tables
within the available variables of the dataset): Rs. 2,50,000
Pricing*
21* Excluding Taxes

22.  Combo Offers: If you want to order more than one format then, the
pricing is as,
A+B+C+D = Rs. 5,00,000
A+B+C = Rs. 3,50,000
B+C+D = Rs. 4,00,000
A+B = Rs. 2,50,000
A+C = Rs. 2,50,000
B+C = Rs. 2,50,000
B+D = Rs. 3,00,000
 *A = Each Dataset (In MS Excel format)
B = Analyzed Topline Report (in MS Power Point format)
C = Online Reporting Engine Access (Access to dataset data on
Tableau Reporting Software)
D = Custom queries (as previous slide)
 Trade Discounts:
1. If ordering up to 4 reports/datasets etc. - Flat 15%
2. 5 to 9 segment/vertical reports/datasets etc. - Flat 20%
3. Above 10 segment/vertical reports/datasets etc. - Flat 25%
4. For existing clients of Juxt, Smartmandate, TelecomWatch & Drizzlin
there is +10% discount
Pricing*
22* Excluding Taxes

23.  Payment Terms :100% against order confirmation
 Delivery Timeline : Syndicated Dataset Excels
Within 12 - 24 hours of payment confirmation
: Customized Dataset Excels*
Within 24-48 hours of payment confirmation
: Online Reporting tool - Tableau Login
Within 12-24 hours of payment confirmation
: Analyzed Topline Report (Powerpoint presentation)
Within 5-7 working days of payment confirmation
Payment Terms & Delivery
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24. Mrutyunjay Mishra
mrutyunjay@juxtconsult.com
Address : 23 (4th Floor), Hauz Khas Village
New Delhi - 110016
Telephone : +91-11-29535098, +91-9717133445
Website : www.juxtconsult.com
Contact Us
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25. Thank You
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