This document discusses online professional branding using LinkedIn, Twitter, and blogging. It emphasizes that online presence is important for differentiation as resumes are limited and recruiters are looking beyond CVs to social media profiles. It provides an overview of the key tools on LinkedIn and Twitter for branding, including profiles, updates, groups, and applications. It stresses the importance of network size and quality, relevance, awareness, involvement, consistency and focus. Finally, it outlines a case study of how one person used blogging and social media for personal branding over time, growing their network and online presence.