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ONLINE PROFESSIONAL BRANDING
                  USING
LINKEDIN, TWITTER AND BLOGGING
Surendra Phatak
Online Professional Branding – Why?

   Cause resume has to be limited to 2 pages

   Cause recruiters are moving beyond your CVs ( to LinkedIns and Twitters )

   Cause you are going to get googled

   Cause People expect you to have online presence

   Cause everyone else is already out there

   Cause differentiation is getting difficult with every passing day

   Cause you want to reach a bigger audience

   …
Online Professional Branding Framework
                     Content




       LinkedIn
                   Distribution
            For you/ for someone else
LinkedIn branding tools

Profile
   Title
   Headline
   Photo
   Summary
   Skills
   Details
   Recommendations
LinkedIn branding tools

Updates

   Status messages - (Quotes, personal
    updates, thoughts)
   Shared Articles - (Your own blog, news,
    other blogs)
   Commenting on other’s updates
LinkedIn branding tools

Other tools

   Groups
   Discussion
   Question and Answers
   Polls
   Applications
   Events
Twitter branding tools

Profile

   Account Name
   Profile Description
   Followers
   People whom you follow



Tweets                                    Other tools

   Status messages - (Quotes, personal      Twitter applications
    updates, thoughts)
   Shared Articles - (Your own blog,
    news, other blogs)
   Retweets
Key to Success

   Size & Quality of network               Relevancy
       Size - More the merrier                 To the target group

        Quality - Closer to the target
    
                                            Awareness
        group the better
                                                Of the tools as well as their
   Consistency                                  impact

        Usage frequency , purpose
    
                                            Involvement
   Focus                                       With your own profile as well as

       Topics, Subjects                         your network
Online Personal Branding
- A case Study
Blog started
for personal
branding in
October 2010

Blog
attracting 300
hits a month
till date

Content
distributed
through
LinkedIn and
Twitter
Online Personal Branding
- A case Study
Blog Featuring
in LinkedIn
Updates

Wordpress
app bringing
content from
blog into
LinkedIn
profile
Online Personal Branding
- A case Study
Blog content
used to start
discussions on
LinkedIn
Online Personal Branding
- A case Study
Twitter used
as a
distribution
mechanism for
blog
Online Personal Branding
- A case Study
Blog used to
start polls on
LinkedIn
Online Personal Branding
- A case Study
Blog content
used to
market
content

Follow-up
blog written
using the
LinkedIn
comments
Online Personal Branding
- A case Study
Blog utilized
as a resume
tool to claim
social media
expertise
Online Personal Branding
- A case Study
Improvement        75-100 odd hits on blog per week
in SEO
                   20-25 profile views on LinkedIn a week
People
adding me to       70 + followers on Twitter
their network
                   Ability to claim expertise through blog
Expansion in
network            Blog as a proof of writing skills
Getting            ….
branded with
focus and          …..
expertise
                   …….
Thank you
Questions if Any…

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Online professional branding Workshop

  • 1. ONLINE PROFESSIONAL BRANDING USING LINKEDIN, TWITTER AND BLOGGING Surendra Phatak
  • 2. Online Professional Branding – Why?  Cause resume has to be limited to 2 pages  Cause recruiters are moving beyond your CVs ( to LinkedIns and Twitters )  Cause you are going to get googled  Cause People expect you to have online presence  Cause everyone else is already out there  Cause differentiation is getting difficult with every passing day  Cause you want to reach a bigger audience  …
  • 3. Online Professional Branding Framework Content LinkedIn Distribution For you/ for someone else
  • 4. LinkedIn branding tools Profile  Title  Headline  Photo  Summary  Skills  Details  Recommendations
  • 5. LinkedIn branding tools Updates  Status messages - (Quotes, personal updates, thoughts)  Shared Articles - (Your own blog, news, other blogs)  Commenting on other’s updates
  • 6. LinkedIn branding tools Other tools  Groups  Discussion  Question and Answers  Polls  Applications  Events
  • 7. Twitter branding tools Profile  Account Name  Profile Description  Followers  People whom you follow Tweets Other tools  Status messages - (Quotes, personal  Twitter applications updates, thoughts)  Shared Articles - (Your own blog, news, other blogs)  Retweets
  • 8. Key to Success  Size & Quality of network  Relevancy  Size - More the merrier  To the target group Quality - Closer to the target   Awareness group the better  Of the tools as well as their  Consistency impact Usage frequency , purpose   Involvement  Focus  With your own profile as well as  Topics, Subjects your network
  • 9. Online Personal Branding - A case Study Blog started for personal branding in October 2010 Blog attracting 300 hits a month till date Content distributed through LinkedIn and Twitter
  • 10. Online Personal Branding - A case Study Blog Featuring in LinkedIn Updates Wordpress app bringing content from blog into LinkedIn profile
  • 11. Online Personal Branding - A case Study Blog content used to start discussions on LinkedIn
  • 12. Online Personal Branding - A case Study Twitter used as a distribution mechanism for blog
  • 13. Online Personal Branding - A case Study Blog used to start polls on LinkedIn
  • 14. Online Personal Branding - A case Study Blog content used to market content Follow-up blog written using the LinkedIn comments
  • 15. Online Personal Branding - A case Study Blog utilized as a resume tool to claim social media expertise
  • 16. Online Personal Branding - A case Study Improvement  75-100 odd hits on blog per week in SEO  20-25 profile views on LinkedIn a week People adding me to  70 + followers on Twitter their network  Ability to claim expertise through blog Expansion in network  Blog as a proof of writing skills Getting  …. branded with focus and  ….. expertise  …….