The document discusses the Search Engine Results Page (SERP). When a user searches on the internet through search engines, the search engines return a SERP in response. A SERP contains a list of relevant website titles, descriptions, and URLs. It may refer to a single page of results or all matching links. There are three main components of a SERP - the searcher's query, organic listings, and paid listings. The searcher's query is what the user enters into the search box, typically 2-3 keywords or phrases. Organic listings are algorithmically determined based on relevance. Paid listings are advertisements that websites pay to appear in.

1. Know about the Search Engine Results Page (SERP)
The internet has become the major hub for all the peoples today, where an individual is turning
first to the World Wide Web to find an appropriate solution or answer for each and every query
or question his mind may be miffed with. Without any doubt the cyber space is robust and has
an answer for each and every query a user may be looking for.
When a user searches for a query on the internet through the search engines, the search
engines return a listing called as a Search Engine Results Page (SERP) in response to a keyword
query of the user. These listings generally contain a list of items with titles, a reference to the
full version of the website, and a short description showing where the keywords have matched
content within the webpage across the World Wide Web. A SERP may also sometimes refer to a
single web page of returning links, or to the list of all the links that had matched the query of
the user.
Nowadays, as the internet has evolved the listings have also developed. When the user puts a
keyword phrase into the search engine search box, a snapshot of the entire website is available
for them on the right hand side of the web page. With this users can get an idea of whether
they will find the needed information on the particular link or not. Hence, they will not spend a
lot of time looking for a same query on the cyberspace.

2. When talking about the Search Engine Results Page (SERP), there are basically three main
components that come into mind. Depending on the type of the keyword search and also on
the kind of user the returned listings can vary. Below are the few major concepts that play a big
role in the SERP concept. They are as follows:
Searcher's Query
Organic SERP Listings
Paid SERP Listings
Searcher's Query:
A search query or a searcher’s query is a query that a user enters into a search engine in order
to find the answer or a solution for his or her information needs or for his or her questions.
These search queries are distinctive or different in a way that they may be sometimes a plain
text or even a hypertext with optional search directives.
Here are few of the general pointers about the search queries that generally a user enters into
the search engines. You can also say about the kind of query or phrase the user enters into the
search box. They are:
The average length of a search query or the keyword phrase hat a user puts in the search box
approximately lengths up to 2.4 terms.
About half of the users enter a single keyword phrase while a little less than a one third of users
enter three or more unique or relevant phrases into the search box.

3. Close to half of the users see only the first one or two pages of results. You can approximately
say that only the topmost 20 results.
Organic SERP Listings:
Organic SERP Listings are the listings on the search engine that appear because of their
relevance to the search terms that a user enters. Generally 10 results appear for each page.
Paid SERP Listings:
Paid SERP Listings are the advertisements, or the sponsored links that a search engines display
in their search results. Websites have to pay to the search engines to have their web pages
listed here. They can also be called as non organic search results which may include pay per
click search in the resulting web result.
You can get the information on Search engine web marketing and Pay per click search from
the internet.