This document summarizes an advertising campaign run by Astriek LLC, a custom software company. It describes the company's products and services, including software development, web design, and database solutions. The campaign used Google AdWords and Facebook ads targeting startups and small businesses. Keywords, ad extensions, and bidding strategies were optimized over time. The results showed a significant increase in brand awareness, website traffic, and calls received, demonstrating the effectiveness of the digital advertising in generating leads for the company.

1. Post campaign report : Astriek
Members:
Avinash Vijayavelan
Abhilash Ramprasad
Mohan Kumar
Pavithra Kannan

2. COMPANY OVERVIEW
 Astriek LLC is a custom software services firm, which
started as an IT Development Company based in Dallas,
TX. They have extensive experience in many diverse
areas of both software and hardware development. It
provides IT Consultancy, software design and
development as well as professional services and
hardware deployment and maintenance.

3. COMPANY OVERVIEW

4. ACCOUNT STRUCTURE- CaMPAIGN
Start-up
innovation
Web
Designing
Software
Development
Database
Solutions

5. ACCOUNT STRUCTURE- AD-GROUPS &
KEYWORDS
How to start a business Online business startup
Online startup ideas Startup business ideas
New Start-up

6. TARGETING

7. TARGETING

8. AD EXTENSIONS

9. CAMPAIGN RESULTS

10. CAMPAIGN RESULTS : WEBSITE DESIGNING

11. CAMPAIGN RESULTS : START-UP INNOVATION

12. CAMPAIGN RESULTS : SOFTWARE
DEVELOPMENT

13. CAMPAIGN RESULTS : DATABASE SOLUTIONS

14. MAJOR CHANGES
Improving Keywords
• Finding under performing and low quality keywords and disabling them
• Selecting keywords from Google recommended keywords
• Using Google keyword planner for finding high quality keywords
Ad Quality Score
• Increasing the ad quality score by using Ad extensions
• Using keywords in the ad description text also improves Ad quality score
Bidding strategy
• Changing the bidding strategy from manual to automated maximize clicks

15. EFFECT OF CHANGES

16. KEY RESULTS AND CONCLUSIONS:
• By introducing adwords strategy to a small firm, there has been a significant
improvement in business.
• Visibility of their company to the customers who are looking for it becomes
tenfold.
• There has been a noteworthy increase in brand awareness
• By the use of call extensions, there has been tremendous amount of increase
in the number of calls the company has received requesting for
information/services.

17. FACEBOOK ADS
 Campaign with motive of driving more traffic to the
company website
 There are 4 Ads for this Facebook Ad – Start-up
innovation , web-designing , software development ,
digital marketing

18. TARGETING

19. OTHER TARGETING FACTORS
 Interests: Small business, Digital marketing, Startups,
Marketing, Startup company, Entrepreneurship, Software
development, Advertising, Starting a Business.
 Industry: IT and Technical
 Schedule: All the time

20. AUTOMATIC PLACEMENTS
 Your ads will automatically be shown to your audience
in the places they're likely to perform best. For this
objective, placements may
include Facebook, Instagram and Audience Network
 Bidding amount: Automatic

21. RESULTS OF CAMPAIGN

22. REACH

23. 4 ADS

24. KEY DIFFERENCES
0
50,000
100,000
150,000
200,000
IMPRESSIONS
facebook Ads Google AdWords
0
200
400
600
800
1000
1200
CLICKS
facebook Ads Google AdWords
0
0.5
1
1.5
2
CTR
facebook Ads Google AdWords