The document discusses the evolution of online marketing from a passive to an interactive approach, emphasizing the importance of engaging customers through various digital platforms. It highlights the necessity of employing effective tools such as Google services for business visibility and the value of great design in attracting online attention. Furthermore, it advises against common pitfalls in email marketing and web hosting, urging a strategic and proactive marketing stance.

2. “We don’t surf the
web anymore –
we poke it”

3. Vocabulary 2.0
Then (1.0) Now (2.0)
Surf > Subscribe
One way > Two-way (+)
Transactions > Relationships
Contact > Book
Read > Create
Forward > Share
Outbound > Inbound

6. Your online marketing strategy

7. Talk to your customers
online just like you talk
to them offline.

8. Online marketing is not free – You get what you pay for.

9. Great design and photography get
noticed online

10. A content management system can
prolong life after handover

11. Put Google to work for you
– List with Google local business
– Get found with google maps
– Promote your business using adwords
– Track your success with Google analytics
– Stay in touch with google alerts
– Optimise your site with Google
webmaster tools

12. Don’t
get
ripped
off with
hosting
and
domain
names
www.mywebname.com.au

13. Don’t email
market from
your inbox
www.Verticalresponse.com
www.Campaigmonitor.com

14. Social media = message + audience

15. Have a call to action – don’t be an
information charity

16. Web Developer Panel
Steven DeCosta
James Wilson
Ken Ong

17. Need? use
www.threesides.com.au/blog