2. >> WHAT ARE WE TALKING ABOUT ??
E-‐reputaAon
is
the
common
opinion
of
a
certain
enAty
on
Internet.
Today,
the
reputaAon
of
companies
and
individuals
on
Internet
has
become
a
major
issue
for
them.
Controlling
what
is
said
on
the
web
requires
great
experAse
in:
• OpAmizaAon
for
search
engines.
• OpAmizaAon
for
private
social
networks
(Facebook,
TwiWer,
Instagram…)
or
professional
(LinkedIn,
Viadeo…)
Our
service
allows
the
outcome
of
commercial
and
perAnent
links
when
searches
are
made
on
Internet.
Based
on
those
capaciAes,
our
service
enables
a
control
of
the
reputaAon
and
image
of
an
enAty
on
the
search
engines
and
social
networks
over
a
long-‐term
period.
3. >> HOW COULD WE PROCEED??
Our
process:
• We
offer
a
free
analysis
of
the
e-‐reputaAon
concerning
keywords
designaAng
the
person
or
enAty
you
want
to
make
beneficiary
of
our
services.
• Depending
on
the
situaAon
and
your
objecAves,
we
offer
a
strategy
and
give
an
esAmaAon
of
the
required
work
needed
to
clear
these
negaAve
results
off
a
search
engine
for
the
specific
keywords.
•
Once
the
quotaAon
is
validated,
we
immediately
start
the
process
of
cleaning,
which
may
take
from
3-‐12
weeks
for
total
clearance.
You
will
be
able
to
follow
the
transformaAons
of
the
first
page
of
results
associated
to
your
name
or
the
one
of
your
company
that
is
entered
in
the
search
engines.
4. >> WHO DOES IT CONCERN??
It
is
important
to
offer
a
specific
soluAon
to
each
situaAon
with
regards
to:
• The
amount
of
links
that
are
of
nuisance
to
the
reputaAon
(the
number
of
negaAve
links
that
appear
when
a
search
is
made
on
the
Internet)
• The
popularity
of
these
negaAve
links
(Blogs,
search
engines,
forums…)
• The
possible
range
of
keywords
for
the
same
output
(different
keywords
entered
on
a
search
engine
that
all
lead
to
the
same
website
links)
5. >> LET’s DISCUSS ABOUT OUR MEHTOD
• Most
of
the
e-‐reputaAon
companies
offer
to
enter
in
contact
with
the
editors
of
the
websites
to
negoAate
the
suppression
of
the
negaAve
links
(method
known
as
curring).
However,
our
offer
and
specialty
consists
in
dealing
with
the
problem
to
the
source:
We
take
control
of
the
first
results
pages
of
the
search
engine
corresponding
to
your
name
or
the
company’s
name.
• This
method
is
known
as
flooding
and
it
consists
in
making
tens’
or
hundreds’
of
new
pages
intervene
with
exisAng
ones
to
compete
for
the
first
page
of
results.
The
undesired
links
go
down
in
the
ranking
unAl
they
disappear.
• New
links
not
only
replace
the
existent
ones
but
also
prevent
the
appariAon
of
new
undesired
links.
• Flooding
allows
you
to
take
control
of
the
first
result
pages
therefore
to
take
control
of
your
image
on
the
web.
6. >> ABOUT US
24media
is
a
web
agency
based
in
Geneva,
Switzerland,
since
2013.
Our
main
missions
are
:
-‐ AffiliaAon
(emailing,
display,
coregistraAon…)
-‐ E-‐reputaAon
-‐ CRM/loyalty
We
work
for
several
campaigns,
worldwide.
Jeanne
TONNELIER
Managing
Director
EMEA
jeanne@24media.org
+41
78
874
23
06