This document provides an overview of an online marketing course taught at IIT Bombay, Shailesh J Mehta School of Management. The course is taught by Mandar Marathe and consists of 6 parts covering topics like introduction, search engine optimization, social media, analytics, and mobile marketing. Students must complete an inbound marketing certification for 30% of the grade and work in a group on a course project worth 50% of the grade. The course also includes quizzes and optional certifications in areas like Google AdWords and Analytics.
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools insideNicolas J. Chevalier
INTRO TO DIGITAL - In this presentation, you will find an introduction to digital marketing / online marketing. Through SEM, Display, Content Marketing, E-CRM, Digital communication, discover 22 free tools to do your own analysis.
A presentation about digital marketing regarding Search Engine Optimization, Pay Per Click, and Social Media Marketing.
The presentation includes the advantages and disadvantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.
The term digital marketing refers to the use of websites, apps, mobile devices, social media, search engines, and other digital means to promote and sell products and services.
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools insideNicolas J. Chevalier
INTRO TO DIGITAL - In this presentation, you will find an introduction to digital marketing / online marketing. Through SEM, Display, Content Marketing, E-CRM, Digital communication, discover 22 free tools to do your own analysis.
A presentation about digital marketing regarding Search Engine Optimization, Pay Per Click, and Social Media Marketing.
The presentation includes the advantages and disadvantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.
The term digital marketing refers to the use of websites, apps, mobile devices, social media, search engines, and other digital means to promote and sell products and services.
This strategy used a company for a year. I'm sharing this strategy combined with a case study. You can reach every single detail about technological B2B Digital Marketing Strategy.
In this Marketo User Group session, we covered the latest information on Marketo certifications. Chiara Riga and Ajay Sarpal have both brought their champion knowledge and gave us some tips for taking the exam. We broke down the different certification types and covered:
Adobe Certified Professional exam
Adobe Certified Expert exam
Adobe Certified Master exam
Tips for taking the exam
Link to recording ----> https://youtu.be/ieFQI_4MEk8
Presenter manual SEO and internet marketing (specially for summer interns)XPERT INFOTECH
XPERT INFOTECH imparts qualitative training in .NET, ASP.NET, PHP, PHP++, JAVA, J2EE, ORACLE DBA, ORALE D2K, RIA, SEO, WEB DEVELOPMENT, MOBILE APPLICATIONS DEVELOPMENT, ANDROID and other latest technologies. The training is designed for the BCA/MCA/B.E./B-Tech students who want to speed up their technical skills and proficiencies into real time development environment.
Do you want to grow your career horizontally?
Do you want to grow your business?
Do you want to know how to effectively use internet marketing and do this at an affordable price in Nairobi, Kenya?
Get in touch with us
Web Trainings offer Classroom and Online Digital Marketing Training. Learn SEO, SEM, SMO, Analytics, Email Marketing and Online Reputation Management concepts. Call 9052425444
Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets Telivision sets TVand game consoles to engage with stakeholders.
Advanced digital marketing training institute in madhapur hyderabad--rakeshte...abhishekvedi
Rakesh Tech Solutions is one of the leading Digital Marketing Training (SEO, SEM , SMO and SMM) Class Room and Online Institutions, which is located in Madhapur, Hyderabad, Best Digital Marketing Courses at best prices compared to other digital marketing institutes in Hyderabad, best Training Classes in digital marketing Class like SEO, SMO, SEM (PPC) , Content Marketing, Video & Social Media Marketing.
Complete Digital Marketing Training at Future Connect Trainingronniegabriel865
Future Connect Training offers a wide array of Accountancy and I.T. Training programs that cater to specific job requirements, focusing on enhancing your proficiency and employability. Our courses cover a range of areas such as bookkeeping, accounts assistant, final accounts, IFRS, Data Science, Data Analysis, Digital Marketing and technical CIS topics, utilizing industry-standard software such as Sage, Xero, SQL, Python, Tableau, Power Bi, Quickbooks, and Brightpay. You will receive comprehensive payroll and Sage payroll training as well as management accounts training. Our training programs incorporate various challenges, including quizzes, group discussions, practical projects and mock interview sessions, providing you with valuable experience that will boost your confidence.
Are you looking for a blueprint for delivering, managing and improving channel marketing program performance? Be prepared when senior management challenges you on the contribution your marketing tactics make to channel programs.
You will learn:
Channel marketing tactics – The Model Evolution
Programs capitalizing on concierge and MDF
Best tactics for channel marketing programs
Measuring tactic performance with intent to improve ROI
Channel Marketing Programs That Deliver ROIJuliann Grant
Are you looking for a blueprint for delivering, managing and improving channel marketing program performance? Be prepared when senior management challenges you on the contribution your marketing tactics make to channel programs.
You will learn:
Channel marketing tactics – The Model Evolution
Programs capitalizing on concierge and MDF
Best tactics for channel marketing programs
Measuring tactic performance with intent to improve ROI
This strategy used a company for a year. I'm sharing this strategy combined with a case study. You can reach every single detail about technological B2B Digital Marketing Strategy.
In this Marketo User Group session, we covered the latest information on Marketo certifications. Chiara Riga and Ajay Sarpal have both brought their champion knowledge and gave us some tips for taking the exam. We broke down the different certification types and covered:
Adobe Certified Professional exam
Adobe Certified Expert exam
Adobe Certified Master exam
Tips for taking the exam
Link to recording ----> https://youtu.be/ieFQI_4MEk8
Presenter manual SEO and internet marketing (specially for summer interns)XPERT INFOTECH
XPERT INFOTECH imparts qualitative training in .NET, ASP.NET, PHP, PHP++, JAVA, J2EE, ORACLE DBA, ORALE D2K, RIA, SEO, WEB DEVELOPMENT, MOBILE APPLICATIONS DEVELOPMENT, ANDROID and other latest technologies. The training is designed for the BCA/MCA/B.E./B-Tech students who want to speed up their technical skills and proficiencies into real time development environment.
Do you want to grow your career horizontally?
Do you want to grow your business?
Do you want to know how to effectively use internet marketing and do this at an affordable price in Nairobi, Kenya?
Get in touch with us
Web Trainings offer Classroom and Online Digital Marketing Training. Learn SEO, SEM, SMO, Analytics, Email Marketing and Online Reputation Management concepts. Call 9052425444
Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets Telivision sets TVand game consoles to engage with stakeholders.
Advanced digital marketing training institute in madhapur hyderabad--rakeshte...abhishekvedi
Rakesh Tech Solutions is one of the leading Digital Marketing Training (SEO, SEM , SMO and SMM) Class Room and Online Institutions, which is located in Madhapur, Hyderabad, Best Digital Marketing Courses at best prices compared to other digital marketing institutes in Hyderabad, best Training Classes in digital marketing Class like SEO, SMO, SEM (PPC) , Content Marketing, Video & Social Media Marketing.
Complete Digital Marketing Training at Future Connect Trainingronniegabriel865
Future Connect Training offers a wide array of Accountancy and I.T. Training programs that cater to specific job requirements, focusing on enhancing your proficiency and employability. Our courses cover a range of areas such as bookkeeping, accounts assistant, final accounts, IFRS, Data Science, Data Analysis, Digital Marketing and technical CIS topics, utilizing industry-standard software such as Sage, Xero, SQL, Python, Tableau, Power Bi, Quickbooks, and Brightpay. You will receive comprehensive payroll and Sage payroll training as well as management accounts training. Our training programs incorporate various challenges, including quizzes, group discussions, practical projects and mock interview sessions, providing you with valuable experience that will boost your confidence.
Are you looking for a blueprint for delivering, managing and improving channel marketing program performance? Be prepared when senior management challenges you on the contribution your marketing tactics make to channel programs.
You will learn:
Channel marketing tactics – The Model Evolution
Programs capitalizing on concierge and MDF
Best tactics for channel marketing programs
Measuring tactic performance with intent to improve ROI
Channel Marketing Programs That Deliver ROIJuliann Grant
Are you looking for a blueprint for delivering, managing and improving channel marketing program performance? Be prepared when senior management challenges you on the contribution your marketing tactics make to channel programs.
You will learn:
Channel marketing tactics – The Model Evolution
Programs capitalizing on concierge and MDF
Best tactics for channel marketing programs
Measuring tactic performance with intent to improve ROI
1. ONLINE MARKETING
AS TAUGHT @
IIT BOMBAY, SHAILESH J MEHTA SCHOOL OF MANAGEMENT
Online Marketing > Course Overview
2. About the Lecturer
Mandar Marathe
mandarmarathe.net
+91-8879600206
mandar13@gmail.com
mandar.marathe
mandar13
/In/mandarmarathe
3. Professional Experience
Director, Client Servicing &
Office Head (Mumbai, India)
October 2010 – Till date
Technology Manager (Boston, USA)
January 2008 – April 2010
Software Engineer(Pune, India)
June 2004 – June 2006
4. Academic Background
Master of Business Administration,
December 2007.
Bachelor of Engineering in Computer Science,
June 2004.
5. Course Structure
Part A Part B Part C Part D Part E Part F
Course
Mobile
Introduction Get Found Convert Analyze Project
marketing
Presentations
3 6 3 3 3 4.5
hrs. hrs. hrs. hrs. hrs. hrs.
Online Marketing > Course Overview
6. Part A: Introduction
Digital Marketing Inbound vs. Outbound
Overview Marketing
• Digital Marketing overview • Class Debate
• Components of Digital Media • Using your website as an
• Online & Mobile marketing Inbound marketing machine
trends in India • Introduction to Course Project
+ Inbound Certification
Online Marketing > Course Overview
8. Part B: Get Found
Blogging SEO SEM Social
• Components • SEO Basics • Introduction Media
of a Blog • Case Study : to Google • Social media
article Website AdWords channels &
• Case Study improvement • Basics of strategy
Discussion Setting up an • Case Study
account Discussion
Online Marketing > Course Overview
9. Add some SEM to your resume
Google (PAID)
http://www.google.co.in/intl/en/adwords/professionals/individu
al.html
Microsoft (FREE)
http://advertise.bingads.microsoft.com/en-us/training
Optional
Online Marketing > Course Overview
10. Part C: Convert
Lead conversion Lead nurturing &
• Landing pages, CTA’s Email marketing
and copywriting. • CRM
• Class activity: Landing • Email marketing
page evaluation • Class activity: Email
design
Online Marketing > Course Overview
11. Part D: Analyze
Web Analytics Social Media Analytics
• Introduction to closed loop • Facebook Insights
marketing • Twitter Trends, Klout.com
• Digital marketing • Online reputation
measurement model management
• Class learning: Hands-on
Google Analytics
Online Marketing > Course Overview
13. Part E: Mobile Marketing
Components of Mobile Mobile marketing
Ecosystem strategy
• Mobile Devices • Targeting the mobile
• VAS audience
• Mobile Apps • Case Study discussion
• WAP
• Mobile search & display
Online Marketing > Course Overview
14. Course Grading
Components % of Grade
Inbound Marketing Certification 30%
Course Project (Group of 5) 50%
Surprise Quizzes (2 or 4) 20%
AdWords Certification Optional
Analytics Certification Optional
Above 90%: Grade A+
80 to 90%: Grade A
70 to 80%: Grade B+
Above 60%: Grade B
Online Marketing > Course Overview