The document outlines the strategy for MindQJobs.com, an online platform that aims to provide students a gamified approach to preparing for job applications and exams through online training, practice tests, and collaboration. It details the vision, current offerings and future plans to expand features and content, as well as the business model, team, traffic metrics, and market potential. The goal is to help more students become job ready through an engaging and incentivized learning experience.

1. MindQJobs.com Strategy
www.mindqjobs.com

2. Vision
Provide students a step by step
gamified, incentivized approach to
prepare for job applications and
competitive exams using online
training, practice tests and
collaboration.
www.mindqjobs.com

3. Market Openings
• Planned preparation through gamification for Placement
• Test preparation through E-Learning
• Practice tests
• Resume preparation and review
• Interview Questions + Etiquette Preparation
• Job Openings information
• Planned preparation for Bank Exams
• Planned preparation for other competitive exams
www.mindqjobs.com

4. Future Plan
Feature Current Status 1 Year Target 3 Year Target
Test Taking Aptitude tests, Entrance Exam Continue to build the
Technical tests, focused tests database with answer
Bank Exams descriptions
Online Material Very limited Focused material for Focused material for
Technical topics and other exams such as
Bank exams CAT, MAT and so on
Spoken English Proof of concept Have the first test for Add accent analysis
Analysis completed spoken English along with Spoken
analysis English evaluation
Job Information Posted on website Users can specify Direct application
criteria to be notified from the website to the
about jobs over companies based on
email criteria being satisfied
www.mindqjobs.com

5. Future plan
Feature Current Status 1 Year Target 3 Year Target
Discussion Board Basic Discussion Enhance features to Include social
Board in place make it more networking into the
engaging discussion board
Certifications Not available Add certifications Use certifications to
for different shortlist
technical and non students/professionals
technical tests for different jobs
Gamify Preparation Not available Basic gamification Redemption of points
such as points, through an online shop
leader board and selling merchandise
badges such as books, CDs
Online Marketplace Not available Not available Online marketplace for
preparatory material
www.mindqjobs.com

6. Revenue Streams
• Advertising
• Targeted advertising towards students - Advertisers include
Private colleges, Companies wanting to post jobs
• Paid job listings with evaluation shortlisting
• Planned preparation approach – Rs. 1000 per course
• Student Certification – Rs. 500 per certification
• Online marketplace to sell preparatory material
• Offline Training courses registration done through the
website
www.mindqjobs.com

7. Business Model
Key Partners Key Activities Value Proposition Customer Relationship Customer Segments
•Inforica (development) •Feature Development •Gamified, exciting and •Personal assistance •Bachelor final year
•Mindq Systems •SEO planned approach to •Online chat support degree students
(Marketing + Training) •Content Development preparation •Discussion Board •Masters final year
•Investor ?? •Marketing •Incentivized by cashing •Mail based support degree students
•Training in the points earned to •Users applying for bank
•Test Development buy things from the jobs
online store
•Targeted job
Key Resources notifications based on Channels
•Developers the profile and the score •Online Blogs, Directories
•Operations staff in the tests (SEO)
•SMEs •Referrals
•Trainers •Leaflets at training
•Online Marketing centers
Professional •Adwords (SEM)
Cost Structure Revenue Streams
•Salaries + Rent + Utilities •Advertising – paid job listings + Targetted advertising aimed at
•Hosting account (will become applicable after 3 years) – will register students + job seekers
on Microsoft BizSpark •Planned preparation approach -> Tests + Material
•Marketing
www.mindqjobs.com

8. The Team
• Inforica (India) Private Limited
• Microsoft Gold Certified Partner
• Vast experience in delivering scalable online solutions based on
the Microsoft platform
• Team of 50+ with 8 certified professionals
• Management team having more than 40+ years of experience
• MindQ Systems Private Limited
• More than 8 years of experience in training
• Trains about 10000 students a year on QA, Testing tools, SQL
and .Net
• Large team of trainers and well established facilities for training
and computer systems.
www.mindqjobs.com

9. Current Traffic
• 6000 Page views per day in the first 3 months of
operations
• 1600+ Online registrations an average of 30 registrations
per day
• Average visit duration of 7 minutes
• 6+ Pages viewed per visit
• 65% of the traffic is from Andhra Pradesh, 16% from
Karnataka
• 35% Direct traffic, 29% from Facebook, 20% from
Google, 10% from Newsletters/Mailers
www.mindqjobs.com

10. Market Potential
• 1.5 million engineering students
• 75% are not fit for hire
(source: http://online.wsj.com/article/SB10001424052748703515504576142092863219826.html)
• 16000 degree colleges with 6 million students passing out
each year
(Source: http://en.wikipedia.org/wiki/Education_in_India)
• 85% are not fit for hire
(source: http://online.wsj.com/article/SB10001424052748703515504576142092863219826.html)
• The requirement for this kind of a course is no different
in other countries across the world
www.mindqjobs.com