The term digital marketing refers to the use of websites, apps, mobile devices, social media, search engines, and other digital means to promote and sell products and services.

1. Digital
Marketing
Recognized by
Route Map V2.0
Master Classes 3 Months Program
Route Map V2.0
Internship in

2. Bridging the gap between the educated and
unemployed with a
100% Placement Assistance
Inmakes Learning Hub is an e-learning platform with expert online
professionals who help individuals to explore the digital world and
pave new paths for their careers.
Who we are
Digital
Marketing
Route Map V2.0

3. What
you will learn ?
Website
Development
Search Engine
Optimization
Search Engine
Marketing
Social Media
Marketing
Digital Marketing
Tools
Addons
Digital
Marketing
Route Map V2.0

4. Why we
are unique
25+ International
Certifications
Learn in
Malayalam
India’s No.1 Virtual
Internship Platform
India’s Top
Placement Cell
5000+
Hiring Partners
Lifelong Placement
Assistance
One-to-One
Training
Flexible
Timing
Challenge-Based
Training
Digital
Marketing
State Edu Excellence
Award Winner
Route Map V2.0

5. +2 Students ( Any Stream )
Any undergraduate degree
Entrepreneurs
Professionals
Who Can Learn
Digital Marketing
Digital
Marketing
Route Map V2.0

6. Social Media Executive
Social media Strategist
PPC Executive
SEO analyst
Content Writer/Copywriter
PPC (Pay-Per-Click) Assistant
Analytics Assistant
Digital Marketing Coordinator
Social media advertising specialist
Mobile marketing specialist
Available Job Roles
WP website developer
Digital marketing associate
Digital Marketing Analyst
Digital marketing intern
SEO specialist
Route Map V2.0
Digital
Marketing

7. Digital
Marketing
Digital
Marketing
Route Map V2.0
Introduction to DM
Applications of DM
Benefits of DM
Traditional Marketing VS DM
Future of marketing
Careers

8. Digital
Marketing
Website
Development
Route Map V2.0
Getting
started
• Introduction to C Panel
• VPS Servers
• Managed Servers
• Softaculous
• WordPress File Uploads
Hosting

9. Digital
Marketing
Route Map V2.0
SSL
Site Optimization
Structuring of Websites
Website
Domain
Websites
• Domain Extentions
• Top Level Domain
• WordPress
• HTML / Static Sites
• Blogs
Challenge

10. Search Engine
Optimization
Digital
Marketing
Route Map V2.0
• White Hat SEO
• Organic SEO
• Introduction to Search Engines
• How Search Engine Works
• Popular Search Engines
Types of SEO
• Types of Competitors
Competition Analysis
• What Are Keywords
• Types of Keywords
• Keyword Research
Keywords
Introduction to SEO

11. Digital
Marketing
Route Map V2.0
Site Analysis
On-Page SEO
• Introduction to Off page optimization
• Why Off page is Important
• Link Building
• Local SEO
• Google My Business
• Content Marketing
Off Page SEO
• Introduction to Site Analysis
• How to do Site Analysis
• SEO Analysis Report
• Introduction to On-Page SEO
• Meta Title
• Meta Descriptions
• Snippets
• Image Optimization
• Video Optimization
• Content Optimization
• Anchor Text Optimization
• Robots.txt
• Sitemap ( XML & HTML)
• Canonical Tag
• Structured Data
• Hreflang
• Page Speed & Mobile Friendly
• Site Links
• Redirections
• Duplicate Content
Technical SEO

12. Digital
Marketing
Route Map V2.0
• What's Google Ranking
• Ranking Factors
Google Ranking
• Google Search Console
• Google Analytics
• Google Tag Manager
• Bing Toolbox
• Yandex Webmaster
SEO Tools
• Fred Algorithm
• Hummingbird Update
• Caffeine Update
• Pigeon Update
• Payday Loan Algorithm
• Panda Update
• Penguin Algorithm
• Mobilegeddon Update
• Exact Match Domain Algorithm
• Intrusive Interstitial Penalty Algorithm
• Medic update
• Bert Update
• Core Updates
Google Algorithms
Challenge

13. Search Engine
Marketing (SEM)
Digital
Marketing
• Introduction to Adwords
• ROI
• Impressions
• CTR
• Conversions
• Ads Position
• Quality Score
• Ad Groups
• Google Ads Express Account
• Google Ads Expert Account
• Types of Ads
• Remarketing and Retargeting Ads
• Manual Bidding
• Automated Bidding
Route Map V2.0
Google Adwords
What is PPC ?

14. Digital
Marketing
• Search Ads
• Display Ads
• Video Ads (YouTube Ads)
• Product Shopping Ads
• App Promotion ads
• Smart Campaigns
• Responsive Ads
• Call-Only Ads
• Image Ads
• Location extensions
• Affiliate location extensions
• Callout extensions
• Call extensions
• Sitelink extensions
• Structured snippet extensions
• Price extensions
• App extensions
• Lead form extensions
Route Map V2.0
Types of Ads
Ad Formats
Ad-extensions
Challenge

15. Digital
Marketing
• Introduction to Adsense
• Qualification Criteria
• Landing Pages
• Negative Keywords
• Conversion Tracker
• Broad match
• Phrase match
• Exact match
• Setting up Ads Account
• Campaign Types
Route Map V2.0
Google Adsense
Ads Conversions
Keyword Types
Microsoft Advertising

16. Social Media
Marketing
Digital
Marketing
Route Map V2.0
• Instagram Marketing Introduction
• How to Create Instagram Business Account?
• Ads Setup
• Hashtags
• Poster Designing
Instagram
Introduction to
Social Media Marketing
Different Social Media Platforms
Scope of Social Media Marketing
Social Media Marketing Strategies
Influencer Marketing

17. Digital
Marketing
Route Map V2.0
• Creating Channel in YouTube
• Uploading Videos and Optimization
• How to Increasing Subscribers
• Understanding Copyrights and Spam
• YouTube Analytics
YouTube
• Facebook Marketing Introduction
• Facebook Market Place
• Relevance of Facebook
• Facebook Algorithm
• Facebook Profile Creation
• Facebook Profile Policy
• Facebook Page Setup
• Facebook Basic Page Campaigns
• Facebook Ads
• Facebook Business Manager
Facebook Marketing
• Facebook Ads Campaign Objectives
• Lead Generation Campaign
• Engagement Campaign
• Traffic Campaign
• Catalogue sales
• Remarketing Campaign
• Facebook Pixel
• Competitor Analysis
• Targeting on Facebook
• Quality Lead Management
• Facebook Ad Reporting

18. Digital
Marketing
Route Map V2.0
• Introduction of Twitter
• Creating Twitter Business Profile
• Hashtags and its Use
• Twitter Advertising
Twitter
• Introduction
• Business Profile
• Pinterest Advertising
Pinterest
Challenge
• Benefits of LinkedIn Network
• Creating & Optimizing LinkedIn Profile
• Understanding LinkedIn Groups
• Creating Company Page
• Advertising in LinkedIn
• LinkedIn Ad Optimization
LinkedIn

19. Digital Marketing
Tools
Digital
Marketing
Route Map V2.0
Challenge
Tools
• Email Marketing
• Affiliated Marketing
• Resume Building Tools
• Digital Marketing Plan & Proposal Creation
• Case Study
Challenge
Addons
• Semrush
• Moz
• Ubersuggest
• Ahrefs
• Yandex Metrica
• Yoast SEO

20. Digital
Marketing
Certifications
Route Map V2.0
• Google Ads Display Certification
• Google Ads Search Certification
• Google Ads - Measurement Certification
• Google Ads Video Certification
• Shopping Ads Certification
• Google Ads Apps Certification
• Google Marketing Platform Certification
Google
Google Analytics
Certification
Fundamentals of
Digital Marketing

21. Digital
Marketing
Route Map V2.0
• Content Marketing
• Digital Marketing
• SEO
• Inbound Marketing
• Social Media Marketing
• Email Marketing
Hubspot
• Semrush SEO Toolkit Exam
• Content Marketing and SEO Fundamentals Exam
• Link Building Test
• Rank Tracking Test
• Competitive Analysis and Keyword Research Test
• Digital Advertising Specialist Certificate
• SEO Expert Certification
SEMRush
LinkedIN

22. Digital
Marketing
Route Map V2.0
• Yandex.Metrica Certified Expert
Yandex
Challenge
• Microsoft Advertising Certified Professional
Microsoft Ads Certifications
Facebook Blueprint Certification (Optional)

23. Digital
Marketing
Minimum System
Requirements
Operating
System
Windows 7
or above
Storage
Capacity
Minimum
Storage
RAM
Capacity
4 GB
or above
Processor
Pentium dual
core or above
Route Map V2.0

24. Digital
Marketing
Terms & Conditions:
Terms and conditions for enrolling Internship training programme are as follows:
The training session provided for the internship program will be free of charge. The candidate joining
the internship program must purchase a server hosting platform with Micro-Service Architecture, in-
cluding AWS, Microsoft Azure, Bluehost, and Digital Ocean, for streaming the videos. The amount
paid for the server hosting platform is non-refundable and serves as confirmation for the portal pur-
chase related to the internship program, as agreed upon.
Inmakes will offer placement support to candidates who successfully complete their internship program.
Candidates who avail placement services will be required to pay a total placement fee of 8% + GST of
the CTC amount after getting placed. Initially, the candidate must pay 4% + GST of the CTC amount
within 5 days of joining the company after placement. The remaining 4% + GST must be paid after the
candidate receives their first salary (ISA Applicable). (The placement fees are applicable only to candi-
dates who require placement services.)
Candidates have the option to switch between internship programs within the first 15 working days
or 10% of class completion of their internship period.
Route Map V2.0

25. Digital
Marketing
Support
Support
Time
9 AM to 6 PM
(Break Time: 1.PM to 2.PM)
(Monday to Friday)
Support
Medium
Skype,
Normal Call,
Botim
(For students outside India)
Duration
Master
Class
3 Months
35 Hours of Classes
Route Map V2.0

26. Route Map V2.0
Digital
Marketing
+5000 Companies
Our
Hiring Partners

27. We are
Located in
COCHIN (HO)
First Floor, VJ Tower
Kochi - 682019
COCHIN (SO)
Chalikkavattam,
Cochin, Kerala
DUBAI
02-01, Mai Tower
Al Nahda , Dubai
TRIVANDRUM
Opp. Technopark
Trivandrum 695582
BAHRAIN
Avenue 10
Salmabad, Bahrain
CHENNAI
No. 51/117,
Nelson Towers,
3rd
Wing, 3rd
Floor,
Aminjikarai, Chennai
Digital
Marketing
Route Map V2.0

28. Route Map V2.0
Support@inmakes.in
www.inmakeslh.in
Don’t hesitate
to Connect with us
+91 7012 988 150 0484 299 8191
Digital
Marketing