2. INTRODUCTION
Marketing is the social process by which individuals
and organizations obtain what they need and want
through creating and exchanging value with others.
Online marketing's development since the 1990s
and 2000s has changed the way brands and
businesses utilize technology for marketing.
3.
4. ONLINE MARKETING
Internet marketing, or online marketing,
refers to advertising and marketing efforts
that use the web and email to drive direct
sales via electronic commerce, in addition
to sales leads from Web sites or emails.
Internet marketing and online advertising
efforts are typically used in conjunction
with traditional types of advertising such as
radio, television, newspapers and
magazines.
6. ADVANTAGES OF ONLINE MARKETING
TIME AND
EFFORT
SAVING
ECONO-
MICAL
IMPACT-
FULL
REAL
TIME
ANALYSIS
INSTANT
FEEDBACK
FLEXIBLITY
7. DISADVANTAGES OF ONLINE MARKETING
MESSAGE NOT
DELIVERED TO
EVERYONE
CONSUMER CAN’T
TOUCH, SMELL OR
TASTE
LACK OF TRUST ON
INTERNETLACK OF
TRUST ON INTERNET
SPAM