Role of Social Media in Entertainment Marketing by Mark Greenspan

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As social media goes from buzzword to a key driver in entertainment marketing campaigns, this panel features executives from some of the most important social technology providers and expert marketers discussing how the strategic use of social media can jump start your marketing campaign and help you reach relevant audiences in measurable and lasting ways.

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Role of Social Media in Entertainment Marketing by Mark Greenspan

  1. 1. Television Ad Spending Bounces Back, Virtually Unaffected by Online Growth, Print and directories show biggest losses in adrevenues, NEW YORK (March 29, 2011), http://www.emarketer.com/PressRelease.aspx?R=1008308
  2. 2. Television Ad Spending Bounces Back, Virtually Unaffected by Online Growth, Print and directories show biggest losses in adrevenues, NEW YORK (March 29, 2011), http://www.emarketer.com/PressRelease.aspx?R=1008308
  3. 3. Marketers Shifting Budgets from Traditional to Digital Mediahttp://www.marketingcharts.com/direct/marketers-shifting-budgets-from-traditional-to-digital-media-21246/
  4. 4. http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/2012_Canada_Digital_Future_in_Focus
  5. 5. TV Viewers Carry the Conversation to Social Networks, MAY 16, 2012http://www.emarketer.com/Article.aspx?R=1009051
  6. 6. Consumers Create Own Social TV Experiences, MAY 31, 2012Facebook, group texts and social TV apps are popular for interaction,http://www.emarketer.com/Article.aspx?R=1009084
  7. 7. Consumers Create Own Social TV Experiences, MAY 31, 2012Facebook, group texts and social TV apps are popular for interaction,http://www.emarketer.com/Article.aspx?R=1009084

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