Infographic on the growth of mobile devices, how people use the mobile web, mobile website and mobile app solutions, and other mobile marketing tactics.
This short Spanish document welcomes someone and mentions looking at photos. It says "welcome" and asks to "see my photos". In just a few words, it conveys a friendly greeting and request to view images.
Online Discoverability: A Webinar for Coggno by DeltinaUDeltinaU
Why do some products show up in search results with starred reviews?
How do I get my profile image to appear in Google search results for every article I write?
Why aren't my products listed in search engine shopping results?
How do I control how my content looks when shared on Facebook?
How do I format my web content to show more details on Twitter and Pinterest?
Author and new media expert Deltina Hay answers these questions and more by demonstrating how to improve your content's online discoverability by optimizing for search, sharing, and conversion.
Online Book Discoverability Webinar by Deltina Hay about optimizing content for search, conversion, and sharing for the MidAtlantic Book Publishers Association. Topics include optimizing web page content, Google Rich Snippets, Google Authorship, structured data, microdata, metadata, Open Graph, Twitter Cards, and Pinterest Rich Pins
IBPA 2014 PubU Micro Media for Book DiscoverabilityDeltinaU
Presented at IBPA's Publishing University, March 22, 2014 by Deltina Hay and Christopher Robbins. This session covers tactics for using micro media inside and outside a website to improve book discoverability.
IBPA PubU: Optimizing Your Content for SEO HANDOUTDeltinaU
This document provides guidance on optimizing content for search engine optimization (SEO). It discusses preparing content by writing organically and analyzing keywords. It also covers diversifying online presence across search databases like Google Images, optimizing webpages with keywords, and using tools like Google Authorship and schema.org markup to improve search results. Finally, it discusses optimizing content for mobile searches and sharing on social media to improve discoverability.
IBPA PubU: Optimizing Your Content for SEODeltinaU
IBPA Publishing University in Chicago, April 26 and 27, 2013. Christopher Robbins of Familius.com and Deltina Hay of DelitnaU.com discuss using search optimization techniques to help get your book discovered online. Google rich snippets, Google Authorship, Open Graph metadata, universal search databases, and Twitter cards are discussed. Handout can be found here: http://www.slideshare.net/deltina/ibpa-pubu-optimizing-your-content-for-seo-handout
Ten Things Every Tech Savvy Exec Should KnowDeltinaU
A guide for COOs, CEOs, CFOs, or any exec looking to become tech savvy. Ten Things Every Tech Savvy Exec Should Know features information on Social Media, Cloud Computing, Mobile Apps, Advanced Analytics, Customer Relations Managers, Collaborative Technologies, Tablet Computers, E-Readers, Smart Phones, and more.
This short Spanish document welcomes someone and mentions looking at photos. It says "welcome" and asks to "see my photos". In just a few words, it conveys a friendly greeting and request to view images.
Online Discoverability: A Webinar for Coggno by DeltinaUDeltinaU
Why do some products show up in search results with starred reviews?
How do I get my profile image to appear in Google search results for every article I write?
Why aren't my products listed in search engine shopping results?
How do I control how my content looks when shared on Facebook?
How do I format my web content to show more details on Twitter and Pinterest?
Author and new media expert Deltina Hay answers these questions and more by demonstrating how to improve your content's online discoverability by optimizing for search, sharing, and conversion.
Online Book Discoverability Webinar by Deltina Hay about optimizing content for search, conversion, and sharing for the MidAtlantic Book Publishers Association. Topics include optimizing web page content, Google Rich Snippets, Google Authorship, structured data, microdata, metadata, Open Graph, Twitter Cards, and Pinterest Rich Pins
IBPA 2014 PubU Micro Media for Book DiscoverabilityDeltinaU
Presented at IBPA's Publishing University, March 22, 2014 by Deltina Hay and Christopher Robbins. This session covers tactics for using micro media inside and outside a website to improve book discoverability.
IBPA PubU: Optimizing Your Content for SEO HANDOUTDeltinaU
This document provides guidance on optimizing content for search engine optimization (SEO). It discusses preparing content by writing organically and analyzing keywords. It also covers diversifying online presence across search databases like Google Images, optimizing webpages with keywords, and using tools like Google Authorship and schema.org markup to improve search results. Finally, it discusses optimizing content for mobile searches and sharing on social media to improve discoverability.
IBPA PubU: Optimizing Your Content for SEODeltinaU
IBPA Publishing University in Chicago, April 26 and 27, 2013. Christopher Robbins of Familius.com and Deltina Hay of DelitnaU.com discuss using search optimization techniques to help get your book discovered online. Google rich snippets, Google Authorship, Open Graph metadata, universal search databases, and Twitter cards are discussed. Handout can be found here: http://www.slideshare.net/deltina/ibpa-pubu-optimizing-your-content-for-seo-handout
Ten Things Every Tech Savvy Exec Should KnowDeltinaU
A guide for COOs, CEOs, CFOs, or any exec looking to become tech savvy. Ten Things Every Tech Savvy Exec Should Know features information on Social Media, Cloud Computing, Mobile Apps, Advanced Analytics, Customer Relations Managers, Collaborative Technologies, Tablet Computers, E-Readers, Smart Phones, and more.
As presented to the St. Louis Publishers Association by The Social Media Survival Guide author Deltina Hay, this 2-plus hour presentation is a complete blueprint to planning, implementing, optimizing, integrating, and measuring a solid foundation in the Social Web.
This presentation features video tutorials for learning WordPress. Hosted by author Deltina Hay, this video tutorial series can help you get an edge in today's Internet.
AAF Central Texas - Building a Solid Foundation in the Social WebDeltinaU
Author and developer Deltina Hay presents on how to build a solid foundation in the Social Web at the American Advertising Federation-Central Texas Summer Seminar. From an overview of the tools, to choosing the tools, to optimizing/integrating the tools, to creating a strategy and plan, Deltina covers a lot of ground in this presentation...
As presented to the 2009 GNLC in Dallas by Deltina Hay. Hay talks about how a nonprofit can use social media, and how to create and integrate an optimized Social Web presence.
As presented to the 2009 Nonprofit Bar Camp on November 14th in Austin, Texas, this presentation outlines building a WordPress powered Website. WordPress can be used as a feature rich CMS to power your entire Website. And, since it has built in RSS technology and is widgetized, it can help you build both a search engine and social media optimized Website.
This presentation demonstrates example WordPress powered Websites, the anatomy of a WordPress site, and outlines a best-practice plan for you to follow to build your own WordPress powered Website.
Integrating Your Social Web Presence: Two Sample PlansDeltinaU
Keeping your Social Web accounts up-to-date can seem overwhelming, but there are ways to make the process less painful. This presentation outlines two sample integration plans you can implement to help streamline your Social Web presence. It is based on the Webinar "Integrating Your Social Web Presence" offered by author Deltina Hay based on her critically acclaimed book.
Social Media and Web 2.0 Fundamentals WebinarDeltinaU
This Webinar is entitled “How to Keep From Falling Off the Face of the Internet” This introductory Webinar is intended to give a brief overview of the Social Web, and to demonstrate a realistic strategy that can be used to build an optimized foundation within it.
Main topics presented by Deltina Hay include:
* A brief introduction to the Social Web
* Creating a realistic strategy
* Preparing your content for the Social Web
* Implementing and optimizing the tools in your strategy
* Integrating your chosen tools
* Evaluating what is working
Real-world case studies presented by Cynthia Baker from the following industries:
* Retail
* Nonprofit
* Marketing
* Event promotion
Deltina Hay, author of A Survival Guide to Social Media and Web 2.0 Optimization presents for Austin Entrepreneurial Network, with case studies by Accolades Public Relations CEO, Cynthia Baker.
Survival Guide to Social Media and Web 2.0 Webinar SeriesDeltinaU
Based on the critically acclaimed book on social media and Web 2.0 optimization, this free, introductory Webinar is intended to give a brief overview of the Social Web, and to demonstrate a realistic strategy that can be use to build an optimized foundation within it. Intended for business owners and entrepreneurs,this presentation can help beginners understand more about social media and Web 2.0, and help them begin to implement a realistic social media strategy.
Book excerpt from A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay. This book is a hands-on guide to building an optimized presence in the Social Web.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
As presented to the St. Louis Publishers Association by The Social Media Survival Guide author Deltina Hay, this 2-plus hour presentation is a complete blueprint to planning, implementing, optimizing, integrating, and measuring a solid foundation in the Social Web.
This presentation features video tutorials for learning WordPress. Hosted by author Deltina Hay, this video tutorial series can help you get an edge in today's Internet.
AAF Central Texas - Building a Solid Foundation in the Social WebDeltinaU
Author and developer Deltina Hay presents on how to build a solid foundation in the Social Web at the American Advertising Federation-Central Texas Summer Seminar. From an overview of the tools, to choosing the tools, to optimizing/integrating the tools, to creating a strategy and plan, Deltina covers a lot of ground in this presentation...
As presented to the 2009 GNLC in Dallas by Deltina Hay. Hay talks about how a nonprofit can use social media, and how to create and integrate an optimized Social Web presence.
As presented to the 2009 Nonprofit Bar Camp on November 14th in Austin, Texas, this presentation outlines building a WordPress powered Website. WordPress can be used as a feature rich CMS to power your entire Website. And, since it has built in RSS technology and is widgetized, it can help you build both a search engine and social media optimized Website.
This presentation demonstrates example WordPress powered Websites, the anatomy of a WordPress site, and outlines a best-practice plan for you to follow to build your own WordPress powered Website.
Integrating Your Social Web Presence: Two Sample PlansDeltinaU
Keeping your Social Web accounts up-to-date can seem overwhelming, but there are ways to make the process less painful. This presentation outlines two sample integration plans you can implement to help streamline your Social Web presence. It is based on the Webinar "Integrating Your Social Web Presence" offered by author Deltina Hay based on her critically acclaimed book.
Social Media and Web 2.0 Fundamentals WebinarDeltinaU
This Webinar is entitled “How to Keep From Falling Off the Face of the Internet” This introductory Webinar is intended to give a brief overview of the Social Web, and to demonstrate a realistic strategy that can be used to build an optimized foundation within it.
Main topics presented by Deltina Hay include:
* A brief introduction to the Social Web
* Creating a realistic strategy
* Preparing your content for the Social Web
* Implementing and optimizing the tools in your strategy
* Integrating your chosen tools
* Evaluating what is working
Real-world case studies presented by Cynthia Baker from the following industries:
* Retail
* Nonprofit
* Marketing
* Event promotion
Deltina Hay, author of A Survival Guide to Social Media and Web 2.0 Optimization presents for Austin Entrepreneurial Network, with case studies by Accolades Public Relations CEO, Cynthia Baker.
Survival Guide to Social Media and Web 2.0 Webinar SeriesDeltinaU
Based on the critically acclaimed book on social media and Web 2.0 optimization, this free, introductory Webinar is intended to give a brief overview of the Social Web, and to demonstrate a realistic strategy that can be use to build an optimized foundation within it. Intended for business owners and entrepreneurs,this presentation can help beginners understand more about social media and Web 2.0, and help them begin to implement a realistic social media strategy.
Book excerpt from A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay. This book is a hands-on guide to building an optimized presence in the Social Web.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast