This document discusses how online collaboration has evolved from early static websites to today's social web. It outlines the progression from destination websites that were only for consuming content to today where anyone can publish online through blogs, social media, and services like Google Docs that enable real-time collaboration. Examples provided include learning management systems like Blackboard evolving to incorporate social elements, as well as Google services like Docs, Calendar, and Reader that facilitate sharing and collaborating on documents, schedules, and bookmarks online. The document poses questions about how these changes impact the reader and their online activities.