The document outlines strategies for Facebook lead generation tailored for B2B businesses, emphasizing ease of calculating conversion rates and qualifying leads. It provides tips to enhance lead ads, including maintaining simplicity, aligning questions with business goals, and emphasizing the ad's value. Additionally, it discusses the utility of Facebook's business manager for managing roles and access permissions effectively.

1. Facebook
Lead Generation
ONLINE AUTOMATION: FACEBOOK LEAD
GENERATION STEP-BY-STEP

2. AIMIE DIYANA ZUBIR
ASSISTANT MANAGER MARKETING
AUTHENTIC VENTURE SDN BHD
Ø 4 YEARS EXPERIENCE IN MARKETING AND
SALES DEVELOPMENT
Ø BACHELOR GRADUATE IN BUSINESS IT AND MULTIMEDIA
PROGRAMMING.
Ø ONE OF THE PRESENTER FOR ICT FOR GROWTH ACADEMY
FOCUSING ON ONLINE MARKETING DEVELOPMENT
Ø CONDUCTED SEVERAL TRAINING CLASSES FOR FACEBOOK
MARKETING AND GOOGLE MARKETING
Ø COPYWRITER, ADVERTISER AND GRAPHIC DESIGNER FOR
AUTHENTIC VENTURE SDN BHD

3. Why Facebook Lead Generation
For B2B business usage1
Easy to calculate convertion rate2
Qualifying the Leads3
Get instant database4

4. What Facebook lead Generation Allow
Once someone has completed
a form, allow them to call y
our business straight away to
start a conversation.
Add a click-to-call option
Don't wait to send a follow-up email to deter
mine a customer's preferred appointment ti
me and date. Once someone has filled in your
form, they can also indicate when would be b
est of them to meet, decreasing the number
of follow-ups needed.
People to book with appointment
scheduling.
Adding friction to the form, such
as a review page or slide to submit,
will help acquire leads that might
have a higher level of intent and in
terest in your product.
Create higher-intent lead forms.

5. How do I make my lead ads stand out?
Your ad should clearly com
municate why it's valuable
for people to share their in
formation with your busine
ss.
Show your ad's value.
Don't overwhelm your
audience with too many
questions or random questions.
Keep your questions aligned an
d ask as few questions as
possible.
Keep it simple.
Your ad should reflect your brand
or company and attempt to drive
a response from your audience
that builds intent..
Reflect your brand.

6. Before That....

7. Do you have the following
Insert the title of your subtitle Here
Facebook Advert
Account
Facebook Page
Facebook Profile

8. What if....

9. Business Manager Account
Ø Business Manager lets businesses more securely share and control access to
their ad accounts, Pages, and other assets on Facebook.
Ø Anyone in a business can see all of the Pages and ad accounts they work on i
n one place, without sharing login information or being connected to their cowo
rkers on Facebook.
Ø If you have staff to help you manage your Facebook Pages/Ads, Business
Manager can easily manage the roles and access permissions of your staffs.

10. Let's Advertise...

11. Important Element In Advertising?
Audience
Advertising

12. Your Audience
WHO? WHERE? WHAT?
Gender
Male
Female
Location
Local
Interna
sional
Interest
Hobbies
Behavio
urs
Occupation

13. Important Element In Advertising?
Audience
Spending
Advertising

14. How Much Can You Spend?
What is your product cost?
Calculate your marketing cost.
How much can a customer spend?

15. Important Element In Advertising?
Audience
CopywritingSpending
Advertising

16. Copywriting Elements
How you should write?
Copywriting
Product Review /
Testimony
Fear
Benefits
Emotions
Problems

17. Copywriting Need To Be
Copywriting
Language
Emotions
Scan-able
Story Telling
Impressive
Headline

18. Thank you
Insert the title of your subtitle Here