LinkedIn is a business-oriented social networking service that was founded in 2002 and launched in 2003. It is mainly used for professional networking and has over 364 million users worldwide. LinkedIn allows users to create profiles, connect with colleagues and professionals, find jobs and business opportunities, and follow companies. It is available in 24 languages and has offices in many cities around the world. LinkedIn went public in 2011 and is now a publicly traded company on the NYSE.

1. ONLINE ASSIGNMENT
Name : Rajini .U. T
Option : English
College : B.N.V. College of Teacher education
Thiruvallam

2. Topic: LINKEDIN

3. INTRODUCTION
LinkedIn is a business oriented Social networking Service. It was
founded in December 2002 and launched on May 5, 2003, it is
mainly used for professional networking. In 2006, LinkedIn
increades to 20 million members. As of March 2015, LinkedIn
reports more than 364 million acquired users in more than 200
countries and territories. In October 2008, LinkedIn enabled an
application platform” that allows other online services to be
embedded within a member’s profile page. LinkedIn allows
businesses to list products and services on company profile
pages; it also permitted LinkedIn members to “ recommend”
products and services and write reviews.

4. CONTENT
LinkedIn is available in 24
languages, including Arabic, Chinese, German, Italian, Russian,
Spanish. As of Quantcast reports LinkedIn has 65.6 million
monthly unique U.S visitors and 178.4 million globality, a
number that of has increased to 184 million . In 2011 LinkedIn
had 33.9 million uniue visitors, up 63 percent from a year
earlier and surpassing MySpace. LinkedIn filed for an initial
public offering in 2011 and traded its first shares on 2011,
under 6the NYSE symbol “ LNKD”
LinkedIn’s CEO is Jeff Weiner, previously a yahoo Inc .
executive. The company was founded by Reid Hoffman
andfounding team members from Paypal and Socialnet.com
Founder Reid Hoffman , previously CEO of LinkedIn, is now
chairman of the Board. LinkedIn is headquartered in Mountain
View , California. LinkedIn has more than 7,600 full-time
employees with offices in 30 cities around the world. LinkedIn
started off 2012 with about 2,100 full-time employees
worldwide, up from around 1,000 at the beginning of 2011,
and about 500 at the beginning of 2010. In late 2003, Sequoia
Capital led the series A investment in the company . In 2008

5. venture capital firms purchased a 5% stake in the company for
53 million, giving the company a post-money valuation of
approximately 1 billion.
Functions of LinkedIn
The basic functionality of LinkedIn allows users (
workers and employers) to create profiles and “ connections”
to each other in an online social network which may represent
real-world professional relationships. Users can invite anyone,
whether a site user or not to become a connection. However, if
the invitee selects “ I don’t know” or “ Spam” , this counts
against the inviter. If the inviter gets too many of such
responces, the accounts may be restricted or closed.
 Obtaining introductions to the connections and
connections of second- degree connections.
 Users
 can find Jobs,people and businesss opportunities
recommended by someone in one’s contact network.
 Employers can list jobs and search for potential
candidates.
 Job seekers can review the profile of hiring managers
and discover which of their exsiting contacts can
introduce them.
 Users can post their own photos and view photos of
others to aid in identification.

6.  Users can follow different companies and can receive
notifications about the new joining and offers
available.
 Users can save jobs that they would like to apply for.
 Users can “ like” and “ congragulate “ each other’s
updates and new employments.
 Users can see who has visited their profile pag.
The gated –access approach,
where contact with any professional requires either aa
existing relationship, or the intervention of acontact of
theirs is intented to build trust among the service’s
users. LinkedIn participates in the EU’S International
Safe Harbor privacy principles. A mobile version of the
site was launched in February 2008, which gives access
to a reduced feature set over a mobile phone.LinkedIn
acquired a mobile app maker that scans business cards
and converts into contacts. Li nkedIn also supports the
formation of interest groups, the majority of the largest
group are employment related although a very wide
rangeof topics are coveres mainly alround professional
and career issues. Groups supports a limited form of
discussion area, moderated by the group owners and
managers. Since groups offer the ability to reach a wide
audience without so easily falling foul of anti- spam
solutions, there is aconstant stream of spam posting.

7. CONCLUSION
LinkedIn is abusiness oriented
networking service. The site is available in 24 languages. Linked
In allows an application platform that allows other online
services to be embedded with in a members’s profile page. It
allows users to research companies with which they may be
interested in working. A mobile version of the site was
launched in February 2008, which gives access to a reduced
feature set over a mobile phone. The mobile service is available
in six languages. LinkedIn allowed businesses to list products
and services on company profile pages, it also permitted
LinkedIn members to recommend products and services and
write reviews.