Topics include add on for Outlook and Facebook, Mobile application, Company follow, and the applications of Events, Reading List, and Slideshare and others.
Social media is changing how businesses operate in three key ways:
1) Through networking and connections on platforms that allow information and data sharing between users.
2) By providing context about users' personal and professional lives that makes shared information more relevant.
3) Through the data collected on users that reveals trends and provides value as the network grows.
This document discusses how these dimensions are transforming branding, generating new business, gathering knowledge, and finding talent for businesses using social media.
Social Media 2010 Prediction By E-Marketing SolutionSunday Richardson
The document discusses the rise of social media and its growing role and impact. It notes that over 2/3 of global internet users visit or are members of social media sites. It also discusses how social media was gaining traction in 2009 and how companies were beginning to adopt it more in their marketing. Looking to 2010, it suggests social media use will be more focused on connecting to business objectives and measuring ROI.
LinkedIn is a professional networking platform that allows users to connect with colleagues and find job opportunities. It was founded in 2003 by Reid Hoffman and has over 48 million members worldwide. LinkedIn targets affluent professionals globally, including job seekers and those wanting to maintain business connections. The platform is free for basic use, but offers paid business accounts with additional features and advertising options.
The SEO Value of Social Media
Social Media and SEO have never been more intertwined than they are today. Not only are social media elements like Tweets and reviews making their way into search results, but Google's new social search is a clear indicator that social media's effect on search is going to continue to grow in importance. By aligning your social media campaign with SEO best practices and your optimization strategy, you not only maximize the ROI of your social media program, but you begin to set the foundation for future organic search success.
* Ray "Catfish" Comstock, Director of SEO, BusinessOnline
Social Media Boot Camp Vancouver October 2013Shane Gibson
The document summarizes the key topics and content covered in "The Social Media Boot Camp" training session. The 4 pillars of digital leadership covered are: 1) Knowledge and literacy, 2) Integrated strategy and management, 3) Process and systems, and 4) Social DNA and culture. The training provides an overview of major social media platforms and metrics, best practices for content creation and engagement, social listening and analytics tools, and developing an organizational social media strategy and policy. It emphasizes becoming a social business by breaking down silos, educating employees, and collaborating across teams.
Adding Social Fuel To Demand Generation Programs [Webinar]G3 Communications
This document summarizes a webinar about using social media to fuel demand generation programs. It discusses how organizations can use social platforms like LinkedIn to find and engage contacts, strengthen their brand, gather intelligence on prospects, and influence deals. Specific tactics covered include developing an online presence, building networks, researching social profiles, and providing useful content. Participants were polled on their current social media use and level of social selling strategy/tools. The presenters from LinkedIn and Demand Gen Report then took questions and shared examples of how their clients successfully used social platforms to increase revenue.
There are amazing facts and benefits from implementing an Enterprise Social Networking solution. Increased efficiency, higher rate of collaboration, and organization of internal communication are just a couple found through ESN.
Social media is changing how businesses operate in three key ways:
1) Through networking and connections on platforms that allow information and data sharing between users.
2) By providing context about users' personal and professional lives that makes shared information more relevant.
3) Through the data collected on users that reveals trends and provides value as the network grows.
This document discusses how these dimensions are transforming branding, generating new business, gathering knowledge, and finding talent for businesses using social media.
Social Media 2010 Prediction By E-Marketing SolutionSunday Richardson
The document discusses the rise of social media and its growing role and impact. It notes that over 2/3 of global internet users visit or are members of social media sites. It also discusses how social media was gaining traction in 2009 and how companies were beginning to adopt it more in their marketing. Looking to 2010, it suggests social media use will be more focused on connecting to business objectives and measuring ROI.
LinkedIn is a professional networking platform that allows users to connect with colleagues and find job opportunities. It was founded in 2003 by Reid Hoffman and has over 48 million members worldwide. LinkedIn targets affluent professionals globally, including job seekers and those wanting to maintain business connections. The platform is free for basic use, but offers paid business accounts with additional features and advertising options.
The SEO Value of Social Media
Social Media and SEO have never been more intertwined than they are today. Not only are social media elements like Tweets and reviews making their way into search results, but Google's new social search is a clear indicator that social media's effect on search is going to continue to grow in importance. By aligning your social media campaign with SEO best practices and your optimization strategy, you not only maximize the ROI of your social media program, but you begin to set the foundation for future organic search success.
* Ray "Catfish" Comstock, Director of SEO, BusinessOnline
Social Media Boot Camp Vancouver October 2013Shane Gibson
The document summarizes the key topics and content covered in "The Social Media Boot Camp" training session. The 4 pillars of digital leadership covered are: 1) Knowledge and literacy, 2) Integrated strategy and management, 3) Process and systems, and 4) Social DNA and culture. The training provides an overview of major social media platforms and metrics, best practices for content creation and engagement, social listening and analytics tools, and developing an organizational social media strategy and policy. It emphasizes becoming a social business by breaking down silos, educating employees, and collaborating across teams.
Adding Social Fuel To Demand Generation Programs [Webinar]G3 Communications
This document summarizes a webinar about using social media to fuel demand generation programs. It discusses how organizations can use social platforms like LinkedIn to find and engage contacts, strengthen their brand, gather intelligence on prospects, and influence deals. Specific tactics covered include developing an online presence, building networks, researching social profiles, and providing useful content. Participants were polled on their current social media use and level of social selling strategy/tools. The presenters from LinkedIn and Demand Gen Report then took questions and shared examples of how their clients successfully used social platforms to increase revenue.
There are amazing facts and benefits from implementing an Enterprise Social Networking solution. Increased efficiency, higher rate of collaboration, and organization of internal communication are just a couple found through ESN.
This document appears to be a slide presentation on the future of social media. It discusses stages companies can be at with social media, the importance of digital foundations and hosting content, finding and repackaging content, using current events and executives engaging on social media. The presentation was meant for a live audience so lacks statistics but the presenter offers to provide a summary to those who contact them on LinkedIn.
LinkedIn provides several benefits for students:
1) It allows students to establish an online presence that may come up when potential employers search their name, giving them more control over how they are presented.
2) It gives students a way to easily share their resume with potential employers or connections through a URL link.
3) The networking features allow students to connect with others in their industry and find potential job opportunities or references through shared connections.
LinkedIn is a professional social media platform that allows users to connect with colleagues and potential clients from around the world. It promotes business development and intelligence by helping users establish expertise within their industry by creating detailed profiles and networking. For government, LinkedIn could benefit creating open dialogue with citizens and taking advantage of its ability to instantly reach a wide audience to spread public awareness of sites and programs.
As Executive Editor at LinkedIn, Dan is immersed daily in LinkedIn's vast and constantly expanding collection of original and curated content. He will talk about the mistakes that people are making and the lessons to be learned in harnessing conversations out of content.
Presented at TechConnect:13 by Daniel Roth, Executive Editor at LinkedIn.
Enterprise social networking tools like IBM Lotus Connections allow businesses to leverage social software features to improve collaboration. These tools provide communities, blogs, activities, profiles and more to help flatten business hierarchies and improve information sharing. They also integrate with existing applications like Microsoft Office and Lotus Notes. Lotus Connections provides social features while addressing enterprise issues like security and integration with existing systems. It allows improved collaboration both internally and with customers and partners through dynamic social networks.
The document summarizes a virtual roundtable discussion on Facebook threats and opportunities within enterprises. Kristin Burnham from CIO.com presented on how Facebook was initially seen as a major threat due to risks of information leakage, lost productivity, and security issues. However, views have evolved and many enterprises now use Facebook for marketing, managing reputation, and developing social business strategies. The role of CIOs is to lead adoption of social media by developing acceptable use policies and focusing on productivity rather than just risk avoidance.
This is the second of a two-part series I did with QQ Solutions on Social Media for insurance agencies. This session was dedicated to LinkedIn - how to set up an account, a profile, and what to do once connected. We also covered social media aggregators and how to use them.
LinkedIn provides tools to help users find new jobs, including enhancing profile details like a headline, summary, and positions held. The document recommends connecting with contacts, alumni, and others while avoiding unknown connections. It also suggests using LinkedIn features like groups, advanced searches, answering questions, and monitoring updates and news tailored to the user's interests.
Dating Social Networks and online communitiesLaurel Papworth
The document discusses various types of social networks including those for dating, sharing content, finding and filtering information, and creating conversations. It also discusses how social networks are disrupting economic sectors such as telecommunications, finance, travel, and events through new models like peer-to-peer lending and community organized travel. Social networks allow for discovering, creating, and conversing with others.
The document discusses GaIN, which stands for a special internal development project at LinkedIn for customer support representatives. The goal of GaIN is to develop strong knowledge transfer between representatives from different departments, understand complex issue resolution, share developed methods and ideas, and create a uniform flow of practical knowledge. GaIN aims to introduce new troubleshooting methods, enhance the available knowledge base resources to improve customer service, and incorporate ideas from experienced experts to develop a consistent internal learning product.
This document discusses managing social media in small businesses. It proposes an agenda to introduce social media, explain why a social media policy is needed, and what to include in the policy. A social media policy outlines guidelines for employee social media use to mitigate risks. The policy should apply to all social media and address what employees can share online along with required disclaimers. It also covers topics like respecting laws, not implying you speak for the company, and allowing the company to remove inappropriate posts.
LinkedIn is a business-oriented social networking service that was founded in 2002 and launched in 2003. It is mainly used for professional networking and has over 364 million users worldwide. LinkedIn allows users to create profiles, connect with colleagues and professionals, find jobs and business opportunities, and follow companies. It is available in 24 languages and has offices in many cities around the world. LinkedIn went public in 2011 and is now a publicly traded company on the NYSE.
The document summarizes how to use LinkedIn for recruiting. It recommends building a following on LinkedIn by engaging audiences with relevant content, promoting jobs to suitable candidates, and directly sourcing candidates. Recruiters can improve hiring by tracking students and graduates over time using LinkedIn CheckIn at campus events. The overall approach involves building a network of followers, engaging them with targeted updates and media, and then recruiting through relevant job postings and direct outreach.
The B2B Climb to the Social Media AdvantageAmanda Sellers
The document traces the emergence and evolution of social media from the 1980s to present day. It notes key milestones like the first web conference in 2004, the rise of platforms like Facebook and Twitter in the mid-2000s, and LinkedIn reaching 90 million users in 2011. Currently, 85% of B2B decision makers use social media and its use by B2B marketers has increased from 48% to 68% from 2011-2012. While obstacles remain, social media offers B2B companies opportunities to control their message and expand relationships if used correctly.
LinkedIn is a social networking site for professional connections. It was founded in 2002 and launched in 2003, and now has over 300 million members from around the world. The site allows users to create profiles, connect with colleagues and professionals, find jobs and business opportunities, and stay updated with other members' news feeds. While basic membership is free, LinkedIn is meant for professional networking among existing connections only. It has become a popular recruiting tool for employers and a job search resource for candidates.
This document provides an introduction and overview of social media platforms Facebook, Twitter, and LinkedIn. [Facebook has over 1 billion users and recently acquired Instagram. It discusses personal accounts versus business pages on Facebook.] [Twitter has over 400 million active users and allows users to post short messages of 140 characters or less with hashtags to categorize content. The document provides tips for setting up and using a Twitter account.] [LinkedIn is the world's largest professional network with over 161 million members. It can be used for networking, finding jobs, and creating company pages. The document provides tips for setting up a LinkedIn profile and getting involved in groups.]
Social media can help businesses by building networks and communities to reach more potential customers. The document recommends preparing Facebook content in advance and cross-promoting across partner sites to increase organic reach. It also notes that 72% of Twitter users are more likely to make future purchases from brands they follow or engage with. For LinkedIn, the key is creating valuable content and growing connections beyond 500 to boost front page rankings and market a brand. The document emphasizes using the right social media tools and measuring results.
The Social Bridge to the IT Committee - BrazilLinkedIn
The document discusses research on the social media behaviors and preferences of IT decision makers in Brazil. Some key findings include:
1) The IT committee that makes purchasing decisions includes people from outside IT, like other business functions, and over a third are non-managers.
2) Nearly all IT committee members use social media monthly for business purposes like LinkedIn. Social media provides trust, efficiency, relevance and access throughout the purchasing process.
3) Vendors must foster long-term relationships through valuable content in order to make the shortlist of only 4 vendors that most IT committees consider for purchases. Traditional lead generation is less effective.
The document discusses the importance of networking and relationships for professional success. It provides an overview of a networking course that teaches how to understand the value of one's network, leverage technology and networking platforms like LinkedIn, and build a meaningful professional community. The course emphasizes that generosity, authenticity, and kindness are key to networking, and that one cannot succeed alone - a strong network is needed and will increase one's "net worth".
The document discusses LinkedIn and how it can be used as a tool for professional networking and career development. It provides an overview of LinkedIn's features and growth, how to build an effective profile, search for jobs and connections, and tips for using LinkedIn to enhance one's career. The presentation aims to demonstrate how LinkedIn can help users link to business contacts, future careers, and employers/job seekers.
The document discusses LinkedIn and how it can be used as a business networking tool. It provides an overview of LinkedIn's features and growth, how to build an effective profile, and tips for using LinkedIn to find employees or jobs. The presentation encourages attendees to create a robust profile, engage with others on LinkedIn, and leverage the platform to facilitate business networking.
This document appears to be a slide presentation on the future of social media. It discusses stages companies can be at with social media, the importance of digital foundations and hosting content, finding and repackaging content, using current events and executives engaging on social media. The presentation was meant for a live audience so lacks statistics but the presenter offers to provide a summary to those who contact them on LinkedIn.
LinkedIn provides several benefits for students:
1) It allows students to establish an online presence that may come up when potential employers search their name, giving them more control over how they are presented.
2) It gives students a way to easily share their resume with potential employers or connections through a URL link.
3) The networking features allow students to connect with others in their industry and find potential job opportunities or references through shared connections.
LinkedIn is a professional social media platform that allows users to connect with colleagues and potential clients from around the world. It promotes business development and intelligence by helping users establish expertise within their industry by creating detailed profiles and networking. For government, LinkedIn could benefit creating open dialogue with citizens and taking advantage of its ability to instantly reach a wide audience to spread public awareness of sites and programs.
As Executive Editor at LinkedIn, Dan is immersed daily in LinkedIn's vast and constantly expanding collection of original and curated content. He will talk about the mistakes that people are making and the lessons to be learned in harnessing conversations out of content.
Presented at TechConnect:13 by Daniel Roth, Executive Editor at LinkedIn.
Enterprise social networking tools like IBM Lotus Connections allow businesses to leverage social software features to improve collaboration. These tools provide communities, blogs, activities, profiles and more to help flatten business hierarchies and improve information sharing. They also integrate with existing applications like Microsoft Office and Lotus Notes. Lotus Connections provides social features while addressing enterprise issues like security and integration with existing systems. It allows improved collaboration both internally and with customers and partners through dynamic social networks.
The document summarizes a virtual roundtable discussion on Facebook threats and opportunities within enterprises. Kristin Burnham from CIO.com presented on how Facebook was initially seen as a major threat due to risks of information leakage, lost productivity, and security issues. However, views have evolved and many enterprises now use Facebook for marketing, managing reputation, and developing social business strategies. The role of CIOs is to lead adoption of social media by developing acceptable use policies and focusing on productivity rather than just risk avoidance.
This is the second of a two-part series I did with QQ Solutions on Social Media for insurance agencies. This session was dedicated to LinkedIn - how to set up an account, a profile, and what to do once connected. We also covered social media aggregators and how to use them.
LinkedIn provides tools to help users find new jobs, including enhancing profile details like a headline, summary, and positions held. The document recommends connecting with contacts, alumni, and others while avoiding unknown connections. It also suggests using LinkedIn features like groups, advanced searches, answering questions, and monitoring updates and news tailored to the user's interests.
Dating Social Networks and online communitiesLaurel Papworth
The document discusses various types of social networks including those for dating, sharing content, finding and filtering information, and creating conversations. It also discusses how social networks are disrupting economic sectors such as telecommunications, finance, travel, and events through new models like peer-to-peer lending and community organized travel. Social networks allow for discovering, creating, and conversing with others.
The document discusses GaIN, which stands for a special internal development project at LinkedIn for customer support representatives. The goal of GaIN is to develop strong knowledge transfer between representatives from different departments, understand complex issue resolution, share developed methods and ideas, and create a uniform flow of practical knowledge. GaIN aims to introduce new troubleshooting methods, enhance the available knowledge base resources to improve customer service, and incorporate ideas from experienced experts to develop a consistent internal learning product.
This document discusses managing social media in small businesses. It proposes an agenda to introduce social media, explain why a social media policy is needed, and what to include in the policy. A social media policy outlines guidelines for employee social media use to mitigate risks. The policy should apply to all social media and address what employees can share online along with required disclaimers. It also covers topics like respecting laws, not implying you speak for the company, and allowing the company to remove inappropriate posts.
LinkedIn is a business-oriented social networking service that was founded in 2002 and launched in 2003. It is mainly used for professional networking and has over 364 million users worldwide. LinkedIn allows users to create profiles, connect with colleagues and professionals, find jobs and business opportunities, and follow companies. It is available in 24 languages and has offices in many cities around the world. LinkedIn went public in 2011 and is now a publicly traded company on the NYSE.
The document summarizes how to use LinkedIn for recruiting. It recommends building a following on LinkedIn by engaging audiences with relevant content, promoting jobs to suitable candidates, and directly sourcing candidates. Recruiters can improve hiring by tracking students and graduates over time using LinkedIn CheckIn at campus events. The overall approach involves building a network of followers, engaging them with targeted updates and media, and then recruiting through relevant job postings and direct outreach.
The B2B Climb to the Social Media AdvantageAmanda Sellers
The document traces the emergence and evolution of social media from the 1980s to present day. It notes key milestones like the first web conference in 2004, the rise of platforms like Facebook and Twitter in the mid-2000s, and LinkedIn reaching 90 million users in 2011. Currently, 85% of B2B decision makers use social media and its use by B2B marketers has increased from 48% to 68% from 2011-2012. While obstacles remain, social media offers B2B companies opportunities to control their message and expand relationships if used correctly.
LinkedIn is a social networking site for professional connections. It was founded in 2002 and launched in 2003, and now has over 300 million members from around the world. The site allows users to create profiles, connect with colleagues and professionals, find jobs and business opportunities, and stay updated with other members' news feeds. While basic membership is free, LinkedIn is meant for professional networking among existing connections only. It has become a popular recruiting tool for employers and a job search resource for candidates.
This document provides an introduction and overview of social media platforms Facebook, Twitter, and LinkedIn. [Facebook has over 1 billion users and recently acquired Instagram. It discusses personal accounts versus business pages on Facebook.] [Twitter has over 400 million active users and allows users to post short messages of 140 characters or less with hashtags to categorize content. The document provides tips for setting up and using a Twitter account.] [LinkedIn is the world's largest professional network with over 161 million members. It can be used for networking, finding jobs, and creating company pages. The document provides tips for setting up a LinkedIn profile and getting involved in groups.]
Social media can help businesses by building networks and communities to reach more potential customers. The document recommends preparing Facebook content in advance and cross-promoting across partner sites to increase organic reach. It also notes that 72% of Twitter users are more likely to make future purchases from brands they follow or engage with. For LinkedIn, the key is creating valuable content and growing connections beyond 500 to boost front page rankings and market a brand. The document emphasizes using the right social media tools and measuring results.
The Social Bridge to the IT Committee - BrazilLinkedIn
The document discusses research on the social media behaviors and preferences of IT decision makers in Brazil. Some key findings include:
1) The IT committee that makes purchasing decisions includes people from outside IT, like other business functions, and over a third are non-managers.
2) Nearly all IT committee members use social media monthly for business purposes like LinkedIn. Social media provides trust, efficiency, relevance and access throughout the purchasing process.
3) Vendors must foster long-term relationships through valuable content in order to make the shortlist of only 4 vendors that most IT committees consider for purchases. Traditional lead generation is less effective.
The document discusses the importance of networking and relationships for professional success. It provides an overview of a networking course that teaches how to understand the value of one's network, leverage technology and networking platforms like LinkedIn, and build a meaningful professional community. The course emphasizes that generosity, authenticity, and kindness are key to networking, and that one cannot succeed alone - a strong network is needed and will increase one's "net worth".
The document discusses LinkedIn and how it can be used as a tool for professional networking and career development. It provides an overview of LinkedIn's features and growth, how to build an effective profile, search for jobs and connections, and tips for using LinkedIn to enhance one's career. The presentation aims to demonstrate how LinkedIn can help users link to business contacts, future careers, and employers/job seekers.
The document discusses LinkedIn and how it can be used as a business networking tool. It provides an overview of LinkedIn's features and growth, how to build an effective profile, and tips for using LinkedIn to find employees or jobs. The presentation encourages attendees to create a robust profile, engage with others on LinkedIn, and leverage the platform to facilitate business networking.
40 minutes presentation about LinkedIn;
- how it can help you land a job
- how it allows for people to connect, professionally
- how you can build a professional social network
The presentation has a practical tutorial and shares a lot of powerful insights on how to use the LinkedIn platform.
Author: David-Paul Ivanciuc
Beneficiary: Mark Zobel
Copyright
This document provides an overview of how to build a professional brand on LinkedIn. It discusses establishing an "All Star" profile with a background photo, headline, experience, skills and connections. It emphasizes growing connections from your education network and using LinkedIn content like publishing articles to engage your network and showcase your expertise. The goal is to position yourself as a thought leader in your industry and increase professional opportunities.
Paul Hattimer presented on how LinkedIn can be used as a gateway to grow one's business network. Key points included that LinkedIn allows users to create professional profiles visible to others, potentially linking employers and job seekers, customers, companies and suppliers. Having a complete profile with at least 100 connections is important for being found in searches. LinkedIn also provides research tools for sales calls. Hattimer offered LinkedIn optimization and social media training services to help people better leverage their LinkedIn network.
This document provides tips and guidance for using LinkedIn as a job searching tool. It discusses what LinkedIn is, the benefits of joining LinkedIn, how to set up your profile, build your professional network, get recommendations, and use LinkedIn to actively search for jobs. Additional tips are provided for optimizing your LinkedIn profile and engagement to enhance your professional brand and visibility to recruiters.
The document discusses how to maximize the benefits of LinkedIn for recruiting, employee engagement, and business development. It recommends creating a detailed personal profile, growing your professional network by connecting with others, joining relevant industry groups, and setting up a company profile page to attract followers and promote your company brand. Setting up a LinkedIn account is free and allows users to efficiently connect with colleagues, source new clients and business opportunities, and explore employment options.
This document summarizes a presentation about using LinkedIn as a business networking tool. It discusses how LinkedIn has over 120 million users and is growing rapidly. It provides tips on creating a complete profile to be more visible to recruiters and search engines. The presentation also covers new features like skills, groups, and signals that can help expand a user's network and find potential customers.
This document summarizes a presentation about using LinkedIn as a business networking tool. It discusses how LinkedIn has over 120 million users and is growing rapidly. It provides tips on creating a complete profile to be more visible to recruiters and search engines. The presentation also covers new features like skills, groups, and signals that can help expand a user's network and find potential customers.
This e-book helps B2B sales professionals understand the 3 step process of social selling on LinkedIn: Find, Engage, Convert. Find the right prospects. Engage to build trust. Convert to sales conversations. Happy social selling!
This document discusses leveraging social media and networking on LinkedIn for business development. It provides tips on optimizing your LinkedIn profile, building your professional network, and sharing relevant content. The key points are to create an appealing profile, define your target audience, connect with your network and engage in groups, and regularly share quality content to stay top of mind.
Social Media Strategy for Maximizing Your LinkedIn Experienceerikakirstenbeck
Emerging online collaboration platforms are fundamentally changing the way we work and engage with each other, clients and partners. LinkedIn is no exception. Maximize your online brand with a specific social media strategy to achieve your professional goals.
LinkedIn is a business-oriented social networking site with over 75 million users worldwide. It allows users to maintain a list of professional contacts and connections. These connections can be used to gain introductions to potential jobs, business opportunities, and candidates. Employers can use LinkedIn to post jobs and search for potential candidates, while job seekers can review hiring manager profiles and contacts. The presentation encourages customizing profiles, sharing, joining groups, and using LinkedIn to find new jobs.
Yvette Adams Director of The Creative Collective provides insightful presentation slides on LinkedIn as presented at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.
Jennifer Bishop, a LinkedIn expert from Melbourne, Australia, argues that LinkedIn participation and profiles seriously reflect professionals' online brands. With over 100 million users globally and 1.3 million in Australia, LinkedIn leads business conversations where Facebook and Twitter lead social conversations. Bishop says professionals must establish social media policies to manage risks and should have complete LinkedIn profiles linked to their websites and companies to leverage LinkedIn's search engine optimization power. Bishop also notes LinkedIn allows businesses to actively engage with customers and employees to build their brands.
Personal branding via social media (by Stijn Poffé)InSites on Stage
Personal branding via social media, presented by Stijn Poffé (InSites Consulting) and Wim Mathues (bwin.party) at KUL Bedrijfscommunicatie on December 21, 2012.
The document provides an overview of developing a business case for using social media. It discusses how social media provides opportunities for networking, knowledge sharing, client attraction, career advancement, and recruitment. It emphasizes defining goals and objectives for social media use, measuring success through key metrics, and choosing the best platforms like LinkedIn, Facebook, Twitter, and blogging to meet goals.
This document discusses networking in the modern era using social media and professional social networks. It provides an overview of traditional networking techniques like business cards and follow-ups, as well as customer relationship management. It also discusses how recruiters now use search engines and social media to research candidates, and the importance of managing one's online reputation and presence on professional social networks like LinkedIn. The key is to seek out connections with people met in real life, contribute to forums to build expertise, and develop an online reputation through an updated profile and multimedia content.
Similar to What Is New On Linked In For Pro Net 8.24.2010 (20)
3. Add On LinkedIn Outlook Toolbar See LinkedIn mini-profiles for everyone that emails you Build your network selecting from people you email often Update your Outlook contacts with LinkedIn profile information Invite with one click to build your network faster Facebook Enter your LinkedIn Public Profile URL to display on a Facebook profile or page
4. stay connected… Mobile Smartphones Access connections, profiles and network updates Instantly send messages to your connections Invite people as you meet them 4. Download new connections, added to you phone contacts, synced to your PC 4. Check inbox and invitations 5. Join LinkedIn Mobile Group 6. Go to LinkedIn Learning Center
11. be effective… “You will not thrive merely because you are the incumbent. You will thrive going forward because you embrace the new forms of communication, not because you turn your nose up at them.” --Seth Godin