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Online Advertising Strategy for a Haute Horlogerie Brand

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Digital Luxury Group, DLG (archives)
Digital Luxury Group, DLG (archives)

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Online Advertising Strategy for a Haute Horlogerie Brand The Audemars Piguet Case Study Awarded at Grand Prix Stratégies du Luxe 2010 Luxury-Digital Marketing™
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IC-Agency Luxury Digital Marketing T +41 (0)22 702 07 60 F +41 (0)22 702 07 69 [email_address] 7, avenue Krieg CH – 1208 Genève www.ic-agency.com Contact

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Online Advertising Strategy for a Haute Horlogerie Brand

  • 1. Online Advertising Strategy for a Haute Horlogerie Brand The Audemars Piguet Case Study Awarded at Grand Prix Stratégies du Luxe 2010 Luxury-Digital Marketing™
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  • 13. IC-Agency Luxury Digital Marketing T +41 (0)22 702 07 60 F +41 (0)22 702 07 69 [email_address] 7, avenue Krieg CH – 1208 Genève www.ic-agency.com Contact

Editor's Notes

  1. Comme discuté, je virerais la référence wikipedia et le dernier paragraphe
  2. http://tv.insidelux.com/wp-content/uploads/2009/07/audemars_piguet_logo.jpg http://www.whogotpole.com/wp-content/gallery/yas-marina-hotel/yas-marina-hotel-abu-dhabi-formula1.jpg?638070280
  3. On parle de emerging markets mais plus tard on voit que dans le scope il y a aussi les US et l’Europe, or ce slide donne l’impression que la campagne ne targetait que des marchés émergents. Si l’essentiel du budget était sur ces marchés on pourrait dire « mainly in emerging markets », sinon je le tournerais comme ça: «  How to benefit from digital opportunities in order to influence a small and upscale clientele, especially in fast-growing emerging markets…” qui à mon sens exprime le fait que le challenge était surtout pour ces marchés émergents
  4. Le premier point, « Semantic universe »: on est en train de lister les canaux de e-advert donc ce n’en est pas vraiment un quand il est formulé comme ça, ce serait plutôt « Sponsored links » ou directement « Premium keywords buying »
  5. Dernier point: faut en être 100% sûrs