The document outlines a marketing campaign for Duracell's Stay Charged rechargeable batteries. The campaign aims to increase brand awareness and market share in the rechargeable battery segment by positioning Stay Charged as the most reliable option. It will target families and young parents through a three-phase integrated marketing strategy utilizing viral videos, TV/print ads, online stunts, and event sponsorships. The timeline, distribution strategy, and budget are also provided, with the largest allocations to in-store promotion, TV placements, and sponsorship of the Madrid Marathon.
To increase traffic to the store, the strategy involves:
1) Having attractive window displays and digital advertisements to catch people's interest as they pass by.
2) Developing a customer database to target exclusive deals and new activities directly to customers.
3) Employing localized radio advertisements and promotions around deeply discounted items to draw customers to the store.
4) Highlighting positive customer experiences on social media through photos and encouraging customers to share reviews.
1) Prince is a flagship biscuit brand of Mondelez International, holding the number 1 spot in the French biscuit market with 10% share. It has 54% household penetration and 98% awareness among 7-14 year olds.
2) The document proposes a new "Back to Childhood" product line for Prince biscuits that targets adults who had the biscuits in their childhood. It would include a new mango-chocolate flavor biscuit and nostalgia-focused packaging and marketing.
3) A timeline is outlined for the concept development, testing, marketing campaign creation, and product launch between 2017-2018. Partnerships would be formed and various online and offline promotional activities carried out.
Sam Purchase attended EuroShop 2017, the world's largest trade fair for retail investment requirements. The event comprised over 2,368 exhibitors from 61 countries and drew 113,000 visitors. Purchase saw innovative digital, lighting, and on-shelf technology that will be important for retailers as shopping spans stores, tablets, and smartphones. He led a scavenger hunt to identify the best suppliers and technology. The most promising solution was electronic paper displays, which are thin, light battery-powered signs that can increase brand sales by 66% over traditional printed signs.
Viacom connects with global audiences of over 600 million through its approximately 170 media networks across television, online, and mobile platforms in more than 160 countries. It focuses on expanding its product offerings and consistently engaging audiences through evolving content and communication on platforms like MTVsticky.com. Companies utilize social media like Facebook to communicate their brand and understand consumer perspectives for mutually beneficial relationships between brands and individuals. Marketing professionals are often operating based on myths rather than scientific techniques, missing opportunities like the popularity of large screen TVs, and youth marketing can provide a model for engaging all demographics.
Media Markt is the largest consumer electronics retailer in Europe, operating over 1000 stores across 14 countries since 1979. In Belgium, Media Markt has 24 stores and a successful web shop launched in 2013. The document discusses Media Markt's omni-channel strategy to enhance the customer experience, including electronic shelf labels for real-time pricing, online ordering with in-store pickup, services offered both online and in physical stores, and using tablets in stores. The conclusion is that an omni-channel approach delivers more value for customers by creating a seamless shopping experience across channels.
This document presents the results of a consumer behavior analysis of the French retailer Carrefour conducted by a group of students. The analysis found that Carrefour and Lulu were the top two recalled brands. Most frequent customers were aged 20-25. Families preferred Carrefour over local supermarkets. The analysis identified opportunities to improve staff behavior, delivery times, and after sales service. Key factors influencing customer visits were found to be deals/discounts, price, and store infrastructure.
This document summarizes the services of an event company that specializes in entertainment media productions, corporate events management, consumer contact programs, trade shows, and public events. The company has successfully executed over 60 events across various industries. It has over 120 associates for pan-India support and has managed both domestic and international programs. Current projects include casting and production support for films and reality shows, as well as out-of-home advertising initiatives.
To increase traffic to the store, the strategy involves:
1) Having attractive window displays and digital advertisements to catch people's interest as they pass by.
2) Developing a customer database to target exclusive deals and new activities directly to customers.
3) Employing localized radio advertisements and promotions around deeply discounted items to draw customers to the store.
4) Highlighting positive customer experiences on social media through photos and encouraging customers to share reviews.
1) Prince is a flagship biscuit brand of Mondelez International, holding the number 1 spot in the French biscuit market with 10% share. It has 54% household penetration and 98% awareness among 7-14 year olds.
2) The document proposes a new "Back to Childhood" product line for Prince biscuits that targets adults who had the biscuits in their childhood. It would include a new mango-chocolate flavor biscuit and nostalgia-focused packaging and marketing.
3) A timeline is outlined for the concept development, testing, marketing campaign creation, and product launch between 2017-2018. Partnerships would be formed and various online and offline promotional activities carried out.
Sam Purchase attended EuroShop 2017, the world's largest trade fair for retail investment requirements. The event comprised over 2,368 exhibitors from 61 countries and drew 113,000 visitors. Purchase saw innovative digital, lighting, and on-shelf technology that will be important for retailers as shopping spans stores, tablets, and smartphones. He led a scavenger hunt to identify the best suppliers and technology. The most promising solution was electronic paper displays, which are thin, light battery-powered signs that can increase brand sales by 66% over traditional printed signs.
Viacom connects with global audiences of over 600 million through its approximately 170 media networks across television, online, and mobile platforms in more than 160 countries. It focuses on expanding its product offerings and consistently engaging audiences through evolving content and communication on platforms like MTVsticky.com. Companies utilize social media like Facebook to communicate their brand and understand consumer perspectives for mutually beneficial relationships between brands and individuals. Marketing professionals are often operating based on myths rather than scientific techniques, missing opportunities like the popularity of large screen TVs, and youth marketing can provide a model for engaging all demographics.
Media Markt is the largest consumer electronics retailer in Europe, operating over 1000 stores across 14 countries since 1979. In Belgium, Media Markt has 24 stores and a successful web shop launched in 2013. The document discusses Media Markt's omni-channel strategy to enhance the customer experience, including electronic shelf labels for real-time pricing, online ordering with in-store pickup, services offered both online and in physical stores, and using tablets in stores. The conclusion is that an omni-channel approach delivers more value for customers by creating a seamless shopping experience across channels.
This document presents the results of a consumer behavior analysis of the French retailer Carrefour conducted by a group of students. The analysis found that Carrefour and Lulu were the top two recalled brands. Most frequent customers were aged 20-25. Families preferred Carrefour over local supermarkets. The analysis identified opportunities to improve staff behavior, delivery times, and after sales service. Key factors influencing customer visits were found to be deals/discounts, price, and store infrastructure.
This document summarizes the services of an event company that specializes in entertainment media productions, corporate events management, consumer contact programs, trade shows, and public events. The company has successfully executed over 60 events across various industries. It has over 120 associates for pan-India support and has managed both domestic and international programs. Current projects include casting and production support for films and reality shows, as well as out-of-home advertising initiatives.
The document proposes a plan to launch a brand in Eastern Europe. It suggests adding a new "Fresh Effects" line targeted at women aged 15-24, and using social media and celebrity endorsements in addition to traditional media. It provides details on the target audience, communication plan, budget, distribution strategy, and financial projections over five years. The overall goal is to increase brand awareness to 80% with a $3 million marketing budget.
Retail media provides brands visibility through various in-store formats from aisles to checkout areas. It reaches mass consumers, especially affluent households. While retail media covers a small portion of ad spending, it offers wide reach and targeting of specific consumer segments at points of purchase. However, the high expenses mean only major brands can dominate the retail media space.
The document discusses the stages of new product development including idea generation, screening, testing, development, marketing strategy development, and commercialization. It notes that new products often fail due to poor marketing research, technical problems, insufficient market efforts, bad timing, targeting the wrong group, unrealistic forecasts, and insufficient awareness. The presentation covers defining new product categories, the new product development process, and reasons for new product failures such as poor marketing research and technical problems.
- The document summarizes the journey of Marico Limited, an Indian consumer goods company founded in 1987.
- Marico started as a small edible oils business in 1971 and grew to become a market leader through innovation, market research, brand extensions, and international acquisitions.
- Key aspects of Marico's success include extensive research and development, careful segmentation and targeting of consumer groups, line extensions to satisfy diverse needs, and building brand equity through impactful advertising campaigns.
This document provides information about various advertising techniques used by the advertising industry to sell products to consumers. It discusses techniques such as unique selling propositions, emotional selling propositions, using weasel words, patriotism, diversion tactics, transfer techniques, plain folks appeals, snob appeals, bribery, testimonials, humor, simple solutions, card stacking, glittering generalities, and bandwagon appeals. It also covers the 4 P's of marketing - product, price, place, and promotion. Students are instructed to analyze TV adverts for examples of these techniques, consider factors for creating their own drink brand and advert, and apply the 4 P's to their drink idea.
The document outlines Alpenliebe's plan to launch a new chutney in the Bangladesh market during the COVID-19 pandemic. It analyzes the growing candy market opportunity and outlines Alpenliebe's strengths. The big idea is to engage customers through social media promotions and a "Feel the Taste" campaign. Key elements include TV commercials, retailer collaborations offering free samples, and incentives to increase sales. Financial projections estimate reaching 40 lakh people at a cost per reach of BDT 0.96 and forecast yearly revenue of over 5 crore.
As a full-service B2B agency, we're no strangers to complicated.
We go further and dig deeper to truly understand our clients' business. Cutting through the noise to identify the unique, the unusual and the stimulating.
We call this Extracting the Extraordinary.
Through this approach, we simplify the complex, craft compelling creative and deliver results.
The document provides information about an agency including their services, approach, case studies, and clients. They deliver integrated communications including brand development, storytelling, advertising, internal communications, sales enablement, and digital services. Their approach involves understanding goals, conducting research, developing ideas, and immersing themselves in their clients' industries. They provide case studies demonstrating their work in areas like brand development, internal communications, and campaigns.
Red Bull was founded in 1984 in Thailand and launched its energy drink in Austria in 1987. It has since expanded to over 168 countries and employs over 8,000 people. Red Bull targets 16-29 year olds and has sold over 40 billion cans. Its marketing focuses on sponsoring extreme sports events and activities to position the brand as associated with risk-taking. It uses social media, promotions, and unconventional advertising to engage customers. While this strategy connects with young consumers, it also requires high costs and risks from regulatory concerns over caffeine content.
Shop In Shop Global is an experienced distributor dedicated to sourcing innovative consumer products globally in categories like beauty, health, and home goods. They focus on developing their own branded products and utilize TV advertising, which is proven to drive sales to stores. Their business model relies on their international distribution network and working with select distributors in each market to build long-term brand value through high-quality infomercials and product marketing campaigns. Their goal is to create profitable opportunities for both retailers and themselves through innovative products, dedicated support, and driving foot traffic with in-store merchandising and TV promotions.
Sales and distribution presentation on procter n gamble(P&G)prantraj
This document provides an overview of P&G's sales and distribution system and a case study on Cool Heads, a pharmaceutical company. It discusses P&G's old distribution network, issues they faced, and their Project Golden Eye initiative to improve efficiency. It also compares FMCG and industrial sales/distribution models. For Cool Heads, it outlines their new chocolate coffee drink launch, reasons for failing to meet sales targets, and recommends prize schemes, trade shows, and sales contests to improve performance. Changing the distribution channel could help increase a company's sales.
Media (Digital) Transformation must be a 4 winners Game ! Hugues Rey
This document discusses the need for media and digital transformation to create a "4 Winners Game" where consumers, advertisers, media companies, and agencies all benefit. It argues that combining data and content is key to developing meaningful connections. New approaches are needed that focus on solutions, access, education, and value over traditional marketing approaches. Data-driven, personalized content across touchpoints can fuel more engaging brand experiences. A future-proof framework is also needed to manage consumer data and deliver optimal experiences across channels in this changing environment.
This document outlines LG's marketing plan for large and small appliances in 2007. It identifies key feature products for each category and strategic objectives for promoting them. For large appliances, it will focus on a steam washing machine and side-by-side fridge. For small appliances, priorities include a steam microwave, solardome oven, built-in appliances and vacuum cleaner. The plan details creative strategies and media mechanisms for each product aimed at communicating unique selling propositions to targeted customer segments. Maintaining the LG brand equity is a core strategic consideration across all campaigns.
The document discusses strategies for revitalizing niche markets. It defines niches as providing economic specialization and choice within a limited range of goods and services. Existing niches are defined by existing businesses and can be strengthened through marketing. Potential niches are identified through gap analyses, consumer surveys, and lifestyle data. The document provides examples of analyzing gaps in motor vehicle dealers and identifying underserved shoppers. It also discusses transforming potential niches into real niches through entrepreneurship and marketing concepts.
Private labels can help retail chains overcome challenges like price pressure and market concentration. Developing a strong private brand strategy that differentiates products and builds loyalty can strengthen a chain's position and brand. The key is an integrated communication approach across all channels, including websites, apps, social media, packaging, stores, and more, to tell a brand story that engages customers emotionally and increases sales. Even smaller chains can benefit through low-cost digital marketing rather than expensive radio ads. Developing real private brands supports avoiding price wars while building market share.
The document discusses VSmart's marketing strategy for its new Aris Pro smartphone in Vietnam. It summarizes that the mobile market is dominated by big players and most searches are brand-led. VSmart needs its brand to stand out to compete. The strategy targets Vietnamese millennials aged 25-34 who are looking to upgrade their phones. It aims to inspire them to "step out" of familiar routines and "step up" to new ways of achieving success. The campaign will introduce Aris Pro as representing creativity and challenge through brand videos, ambassador stories, and product demos to trigger consumers to learn more. It will then engage consumers at events and through social challenges to encourage phone trials.
Cao Nha Dinh - Young Marketer Contest 9ssuserf08d02
The document discusses VSmart's marketing strategy for its new Aris Pro smartphone in Vietnam. It summarizes that the mobile market is dominated by big players and most searches are brand-led. VSmart needs its brand to stand out to compete. The strategy targets Vietnamese millennials aged 25-34 who are looking to upgrade their phones. It aims to inspire them to "step out" of familiar routines and "step up" to new ways of achieving success. The campaign will feature influencers' stories of taking "out and up" steps and promote the Aris Pro's features as enabling this. It will use provocative ads, videos, and a social challenge to trigger consideration and trials over multiple phases of re-launch,
visual merchandising of marks & SpencersJoyita Dey
Marks and Spencers aims to encourage sales through visual merchandising. This includes creatively displaying products using color, lighting, space and other sensory inputs. The presentation is a combined effort between various departments. For Marks and Spencers stores specifically, visual merchandising plays a key role in their brand image and pleasant shopping experience, with attractive window and interior displays following design principles.
Wes Morgan branding highlights offers an overview of marketing communications, branding and tactical experience in categories ranging from consumer products to professional services.
This document introduces a new company called PromoHypermarket that aims to be an online platform connecting customers with promotional goods, services, and campaigns from various retailers. It will allow users to find the best prices on promotional items, create shopping lists, locate nearby deals, and receive instant gifts. The company wants to serve both consumers looking for deals and corporate clients seeking marketing services. It plans to use an interactive online catalog, mobile apps, coupons, and other tools to promote brands and drive sales.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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The document proposes a plan to launch a brand in Eastern Europe. It suggests adding a new "Fresh Effects" line targeted at women aged 15-24, and using social media and celebrity endorsements in addition to traditional media. It provides details on the target audience, communication plan, budget, distribution strategy, and financial projections over five years. The overall goal is to increase brand awareness to 80% with a $3 million marketing budget.
Retail media provides brands visibility through various in-store formats from aisles to checkout areas. It reaches mass consumers, especially affluent households. While retail media covers a small portion of ad spending, it offers wide reach and targeting of specific consumer segments at points of purchase. However, the high expenses mean only major brands can dominate the retail media space.
The document discusses the stages of new product development including idea generation, screening, testing, development, marketing strategy development, and commercialization. It notes that new products often fail due to poor marketing research, technical problems, insufficient market efforts, bad timing, targeting the wrong group, unrealistic forecasts, and insufficient awareness. The presentation covers defining new product categories, the new product development process, and reasons for new product failures such as poor marketing research and technical problems.
- The document summarizes the journey of Marico Limited, an Indian consumer goods company founded in 1987.
- Marico started as a small edible oils business in 1971 and grew to become a market leader through innovation, market research, brand extensions, and international acquisitions.
- Key aspects of Marico's success include extensive research and development, careful segmentation and targeting of consumer groups, line extensions to satisfy diverse needs, and building brand equity through impactful advertising campaigns.
This document provides information about various advertising techniques used by the advertising industry to sell products to consumers. It discusses techniques such as unique selling propositions, emotional selling propositions, using weasel words, patriotism, diversion tactics, transfer techniques, plain folks appeals, snob appeals, bribery, testimonials, humor, simple solutions, card stacking, glittering generalities, and bandwagon appeals. It also covers the 4 P's of marketing - product, price, place, and promotion. Students are instructed to analyze TV adverts for examples of these techniques, consider factors for creating their own drink brand and advert, and apply the 4 P's to their drink idea.
The document outlines Alpenliebe's plan to launch a new chutney in the Bangladesh market during the COVID-19 pandemic. It analyzes the growing candy market opportunity and outlines Alpenliebe's strengths. The big idea is to engage customers through social media promotions and a "Feel the Taste" campaign. Key elements include TV commercials, retailer collaborations offering free samples, and incentives to increase sales. Financial projections estimate reaching 40 lakh people at a cost per reach of BDT 0.96 and forecast yearly revenue of over 5 crore.
As a full-service B2B agency, we're no strangers to complicated.
We go further and dig deeper to truly understand our clients' business. Cutting through the noise to identify the unique, the unusual and the stimulating.
We call this Extracting the Extraordinary.
Through this approach, we simplify the complex, craft compelling creative and deliver results.
The document provides information about an agency including their services, approach, case studies, and clients. They deliver integrated communications including brand development, storytelling, advertising, internal communications, sales enablement, and digital services. Their approach involves understanding goals, conducting research, developing ideas, and immersing themselves in their clients' industries. They provide case studies demonstrating their work in areas like brand development, internal communications, and campaigns.
Red Bull was founded in 1984 in Thailand and launched its energy drink in Austria in 1987. It has since expanded to over 168 countries and employs over 8,000 people. Red Bull targets 16-29 year olds and has sold over 40 billion cans. Its marketing focuses on sponsoring extreme sports events and activities to position the brand as associated with risk-taking. It uses social media, promotions, and unconventional advertising to engage customers. While this strategy connects with young consumers, it also requires high costs and risks from regulatory concerns over caffeine content.
Shop In Shop Global is an experienced distributor dedicated to sourcing innovative consumer products globally in categories like beauty, health, and home goods. They focus on developing their own branded products and utilize TV advertising, which is proven to drive sales to stores. Their business model relies on their international distribution network and working with select distributors in each market to build long-term brand value through high-quality infomercials and product marketing campaigns. Their goal is to create profitable opportunities for both retailers and themselves through innovative products, dedicated support, and driving foot traffic with in-store merchandising and TV promotions.
Sales and distribution presentation on procter n gamble(P&G)prantraj
This document provides an overview of P&G's sales and distribution system and a case study on Cool Heads, a pharmaceutical company. It discusses P&G's old distribution network, issues they faced, and their Project Golden Eye initiative to improve efficiency. It also compares FMCG and industrial sales/distribution models. For Cool Heads, it outlines their new chocolate coffee drink launch, reasons for failing to meet sales targets, and recommends prize schemes, trade shows, and sales contests to improve performance. Changing the distribution channel could help increase a company's sales.
Media (Digital) Transformation must be a 4 winners Game ! Hugues Rey
This document discusses the need for media and digital transformation to create a "4 Winners Game" where consumers, advertisers, media companies, and agencies all benefit. It argues that combining data and content is key to developing meaningful connections. New approaches are needed that focus on solutions, access, education, and value over traditional marketing approaches. Data-driven, personalized content across touchpoints can fuel more engaging brand experiences. A future-proof framework is also needed to manage consumer data and deliver optimal experiences across channels in this changing environment.
This document outlines LG's marketing plan for large and small appliances in 2007. It identifies key feature products for each category and strategic objectives for promoting them. For large appliances, it will focus on a steam washing machine and side-by-side fridge. For small appliances, priorities include a steam microwave, solardome oven, built-in appliances and vacuum cleaner. The plan details creative strategies and media mechanisms for each product aimed at communicating unique selling propositions to targeted customer segments. Maintaining the LG brand equity is a core strategic consideration across all campaigns.
The document discusses strategies for revitalizing niche markets. It defines niches as providing economic specialization and choice within a limited range of goods and services. Existing niches are defined by existing businesses and can be strengthened through marketing. Potential niches are identified through gap analyses, consumer surveys, and lifestyle data. The document provides examples of analyzing gaps in motor vehicle dealers and identifying underserved shoppers. It also discusses transforming potential niches into real niches through entrepreneurship and marketing concepts.
Private labels can help retail chains overcome challenges like price pressure and market concentration. Developing a strong private brand strategy that differentiates products and builds loyalty can strengthen a chain's position and brand. The key is an integrated communication approach across all channels, including websites, apps, social media, packaging, stores, and more, to tell a brand story that engages customers emotionally and increases sales. Even smaller chains can benefit through low-cost digital marketing rather than expensive radio ads. Developing real private brands supports avoiding price wars while building market share.
The document discusses VSmart's marketing strategy for its new Aris Pro smartphone in Vietnam. It summarizes that the mobile market is dominated by big players and most searches are brand-led. VSmart needs its brand to stand out to compete. The strategy targets Vietnamese millennials aged 25-34 who are looking to upgrade their phones. It aims to inspire them to "step out" of familiar routines and "step up" to new ways of achieving success. The campaign will introduce Aris Pro as representing creativity and challenge through brand videos, ambassador stories, and product demos to trigger consumers to learn more. It will then engage consumers at events and through social challenges to encourage phone trials.
Cao Nha Dinh - Young Marketer Contest 9ssuserf08d02
The document discusses VSmart's marketing strategy for its new Aris Pro smartphone in Vietnam. It summarizes that the mobile market is dominated by big players and most searches are brand-led. VSmart needs its brand to stand out to compete. The strategy targets Vietnamese millennials aged 25-34 who are looking to upgrade their phones. It aims to inspire them to "step out" of familiar routines and "step up" to new ways of achieving success. The campaign will feature influencers' stories of taking "out and up" steps and promote the Aris Pro's features as enabling this. It will use provocative ads, videos, and a social challenge to trigger consideration and trials over multiple phases of re-launch,
visual merchandising of marks & SpencersJoyita Dey
Marks and Spencers aims to encourage sales through visual merchandising. This includes creatively displaying products using color, lighting, space and other sensory inputs. The presentation is a combined effort between various departments. For Marks and Spencers stores specifically, visual merchandising plays a key role in their brand image and pleasant shopping experience, with attractive window and interior displays following design principles.
Wes Morgan branding highlights offers an overview of marketing communications, branding and tactical experience in categories ranging from consumer products to professional services.
This document introduces a new company called PromoHypermarket that aims to be an online platform connecting customers with promotional goods, services, and campaigns from various retailers. It will allow users to find the best prices on promotional items, create shopping lists, locate nearby deals, and receive instant gifts. The company wants to serve both consumers looking for deals and corporate clients seeking marketing services. It plans to use an interactive online catalog, mobile apps, coupons, and other tools to promote brands and drive sales.
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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The Forgotten Secret Weapon of Digital Marketing: Email
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Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
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2. Tips to streamline translation with software and integrations to your tech stack
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The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
2. THE MESSAGE
Focus on key differentiators
Retains battery on stand-by
Pre-charged
STAY CHARGED. ALWAYS.
Consumers can always rely on Duracell Stay
Charged to provide power for their
indispensable devices
3. OBJECTIVES
Increase brand awareness
Grow sales volume
Become the leading brand in the rechargeable segment
Our goals is to position Stay Charged as the
most dependable and therefore 'go-to'
rechargeable battery in the market
STAY CHARGED. ALWAYS.
4. TARGET
Already in the rechargeable segment
Families andYoung Parents
Typically own numerous battery-charged products
Want what is best for their families
Highly-connected audience
STAY CHARGED. ALWAYS.
5. Ingenious, creative and fun techniques
Compassionate, warmth and in-touch content
Reliable product for everyday heroes
STAY CHARGED. ALWAYS.
COMMUNICATIONSTRATEGY
7. COMMUNICATION PLAN
Heroes: the average modern young family
Integrate elements of Duracell’s brand values
Viral marketing plus traditional marketing techniques
STAY CHARGED. ALWAYS.
9. STAY CHARGED. ALWAYS.
Phase Description
Phase I:
Social Media
Viral video clips.
Initial seeding with advertising agencies.
Stunts on social media platforms.
Phase II:
TV, Print, OOH
Overlap and support phase I.
Synchronised message.
Build-up to event sponsorship.
Phase III:
Event Sponsorship
Endurance, performance, reliability.
Involve heroes and other Duracell motifs (e.g. Bunny).
Campaign wrap-up.
Duracell Stay Charged RETAINS its power for up to a year.
It also COMES PRE-CHARGED
Which MAKES it the MOST reliable rechargeable battery in the market
Consumers can ALWAYS RELY on it to power their most indispensable devices
BUT
HOW do we communicate that?
How convey the SUPERIOR BENEFITS of Stay charged to our consumers?
THOUGHT
Best way is to LEVERAGE Duracell’s already STRONG BRAND VALUES and integrate them into our campaign
WILL
USE INGENIOUS, creative and fun techniques to REACH our target
MESSAGE to be compassionate, WARM, and in touch WITH this target
CONVEY the message that Stay charged is the most reliable battery for OUR EVERYDAY HEROES
Duracell Stay Charged retain its power for up to a year when not in use. It also comes pre-charged which makes it the most reliable rechargeable battery in the market. Consumers can always rely on Stay charged to power their most precious devices.
But, how to communicate that to consumers? How to convey to consumers the superior benefit of Duracell Stay Charged?
When thinking about our communication strategy, we thought that the best way to do that was to leverage Duracell’s already very strong brand values in our campaign.
So we decided we wanted to use ingenious, creative and fun techniques to reach our target.
We wanted our message to be compassionate, warm, and in-touch with our target.
And of course we want to pass the message that Duracell Stay Charged is the most reliable rechargeable battery for our everyday heroes.
CREATED
SIMPLE, but EFFECTIVE slogan
TRANSMITS the message we want to give
STAY CHARGED. ALWAYS.
IT
Reinforces key differentiators
SIMPLE and CATCHY that will get STUCK in people’s mind
As you may already have noticed, we have come up with a simple, but effective slogan which transmit the message we want to give.
This slogan reinforces the key differentiators of Stay Charged batteries while at the same time creating a mantra in people’s mind.
BRING TO LIFE our very own EVERYDAY HEROES: the average young Spanish family
They are MODERN, CONNECTED, OWN SEVERAL BATTERY-POWERED DEVICES
These heroes will ALLOW US TO INTEGRATE Duracell brand value into our message
Will use VIRAL MARKETING as well as TRADITIONAL MARKETING
Communicate a message that is Compassionate, tender, funny, CHEEKY
Importantly: PROMPTS ACTION from the VIEWER
HOW can you talk about batteries and be cheeky?
BEFORE going into details, SHOW a video which CAPTURES what I’ve been talking about.
In order to transmit this message, we will bring to life our very own heroes: the average young Spanish family. They are modern, they are connected, and as Nicolas said, they own several battery-powered devices.
We believe that by bringing these heroes to life we are able to integrate Duracell’s brand values into our message.
We will use viral marketing as well as traditional marketing techniques to communicate a message that is compassionate, tender, funny, edgy, and, more importantly, which prompts action from the viewer.
I’m sure you are already thinking: how are you going do this? How are you going to talk about batteries in an edgy way?
Well, before going into details, I just want to share with you a video which captures everything that I have been talking about.
This is a more MODERATE video
IN-LINE with what we want to communicate
OTHER videos which have more TONGUE-IN-CHEEK approach
ONE where our young parents finds themselves in a SLIGHTLY AWKWARD, but FUNNY situation
After attempting a FAILED MOMENT OF INTIMACY
Happens because the dad RAN OUT OF POWER
But onto the campaign...
These are some more of the moderate videos that we have in mind but which is very much in line with the message we want to communicate.
Take place over THREE phases
Produce and promote VIRAL VIDEO CLIPS
PORTRAYING family in those funny, awkward and compassionate moments
Send SUBTLE messages which OVER TIME and with HELP of SLOGAN become an association in people’s minds
ELEVATE our heroes, make them RELATABLE to our audience
SECOND PHASE: overlap with phase 1, SUPPORT social media, SYNCHRONISED message
THIRD PHASE: sponsorship of the Madrid Rock and Roll Half Marathon: April
This event because: THIS SPORT ENCAPSULATES a lot what stay charged stands for
Sport about ENDURANCE, about PERFORMANCE
More importantly: about RELIABILITY: RELY ON YOURSELF, LOVED ONES, YOUR PHYSICAL MENTAL ABILITY
THE PERFECT OPPORTUNITY to connect with the consumer
FINISH the campaign with a BANG!
We will produce and promote viral video clips portraying our young family in funny, awkward, but also compassionate situations.
We don’t want these videos to at least initially relate directly to the batteries, but which over time and with the help our slogan it will become an association in people’s minds.
As I said we wanted our videos to be funny, so one other example of viral video clip that we have considered is an awkward, but funny situation the young parents finds themselves in after a moment of intimacy goes wrong.
In essence, we want the videos to elevate our heroes whilst at the same time making them relatable to our audience.
The second phase will overlap and support the social media campaign and it will have a synchronised message. This phase will also support the sports sponsorship in the run up to the event.
And finally, our third phase will see Duracell Stay Charged sponsor the Madrid Rock and roll ½ Marathon which takes place in April.
We picked this particular event because we believe this sport encapsulates a lot what Stay Charged stands for.
It’s a sport about endurance, about performance, but more importantly it’s a sport about reliance. You need to rely on yourself, on your loved ones, and you mental abilities.
We think this event is the perfect opportunity for us to connect in person with the consumers and finish the campaign with a bang.
- TV Ads/PRINT/OOH ADS: same SLOGAN, same YOUNG FAMILY, same THEME
- End of the campaign: this will be the MOST FAMOUS FAMILY in Spanish households.
Our TV ads as well as our print and out of home ads will count with the same slogan, the same young family, and the same themes as the online campaign.
By the end of the campaign we want this to be the most famous young family in Spanish households.
Run-up to the marathon
Heroes will EMBRACE the Marathon thematic in TV adverts and other media
Ads will portray young parents PREPARING for the Marathon, for example
In the run-up to the marathon we will see our heroes embracing the marathon thematic in TV adverts and other forms of media.
MARATHON ADS will start on 6th of April
Lots of BUZZ on SOCIAL MEDIA AND TV
Start with VIDEO SEEDING CAMPAIGN to give us a little INITIAL PUSH
Partner with Social Video advertising companies such as UNRULY and AOL ON
Campaigns GAIN TRACTION we will start with the TV, Print and OOH ads
AGAIN, SAME ELEMENTS
END OF WEEK STARTING 16th Apr: generated at lot of BUZZ around Stay Charged and the message
Nothing will be of any help if there’s no solid DISTRIBUTION strategy to complement it: ADRIAN
As you can see here our Marathon ads will begin around the 6th of April by which time there will be a lot of buzz already on social media and on TV.
We will start with a video seeding campaign on social video advertising networks such as Unruly and AOL, just to give us a little push in the beginning.
After the campaign gain traction we will start with the TV advertisements an the with the print and OOH ads.
By the last week of the campaign we expect to have generated an enormous buzz around Stay Charged and what it stands for.
Of course nothing that I just said will be of any help if we don’t have a strong distribution strategy, which is what my colleague Adrian will talk about.
The distribution budget is allocated according to the current partition of the market, with 35% in Hypers, 27% in Mid/Small Supers and 25% in large supers. The remaining 13% will be spent in toys stores such as Toys’R’Us, where the large number of battery-powered devices can allow Stay Charged to capitalise on a complementary good tactic.
With 75% of overall sales realised at the POS, a focus on stand-alone displays near the cashier will maximise consumer reach and instigate purchases. At this stage, P&G’s strong bargaining power must be leveraged to access the highest POS presence at the lowest possible cost. Furthermore, an emphasis on POS displays will simplify the choice process by eliminating competitors which are found at the battery shelf section.
In-store advertising, such as a Stay Charged battery sticker on the cashier’s conveyor belt, will also be implemented. Finally, in the run-up to the Madrid marathon, Stay Charged water bottles similar to those offered at the sponsored event will be offered as a gift with the purchase of a battery pack and charger bundle.