Online advertising involves using the internet and websites to promote and market products to customers. There are different types of online ads such as display ads, classified ads, and search ads. Online advertising has advantages over traditional ads such as lower costs and more metrics. Common revenue models include pay-per-click, cost-per-thousand impressions, and cost-per-action. The future of advertising involves more personalized and targeted ads across different devices.

1. Online advertising By QI QIN

2. Contents Picture taken from:http://smartvertisindo.com/wp-content/uploads/2010/11/modern-advertising-methods.jpg Types of online advertising Revenue models 3”R” of online advertising 1 What is online advertising 2 Advantage of online advertising 3 4 5

3. Online Advertisement Picture taken from:http://jeremyrue.com/wp-content/uploads/2010/05/web-advertising-300x187.png Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers(Wakolbinger, 2009).

4. Types of online advertising Picture taken from:http://www.web-ads.info/index.html

5. Competitive advantage over traditional advertising Picture taken from:http://www.flickr.com/photos/pinkponk/517248803 / http://www.bpsoutdoor.com/blog/wp-content/uploads/2009/01/251a-9-08.jpg http://www.site-vital.com/product_images/uploaded_images/11.gif

6. http://affordableadvertisingonline.com/yahoo_site_admin/assets/images/chart.23702532_std.jpg Picture taken from:http://colorswebindia.com/images/online_advertising_header.jpg

7. Revenue models Picture taken from:http://gadgetynews.com/wp-content/uploads/2011/03/online-advertising1.jpg

8. Picture taken from:http://insight.think-train.com/wp-content/uploads/2008/03/3r_online_advertising_model.jpg

9. What is the Future of Advertising? Picture taken from:http://uscarpetcleaning.net/wp-content/uploads/2010/09/SEO.jpg-300x231.gif

10. Picture taken from:http://media.point2.com/p2a/htmltext/ac68/fc73/e20d/f26c468636a1d4fb30f3/original.jpg Conc l usion

11. Reference Picture taken from:http://www.ebuildawebsite.com/wp-content/uploads/2011/05/1304415362-85.jpg Wakolbinger, Lea; Michaela, Denk Oberecker, Kluas (September 2009). "The Effectiveness of combining Online and Print Advertisement". Advertisind Research 49 (3): 360-372. http://smartvertisindo.com/wp-content/uploads/2010/11/modern-advertising-methods.jpg(accede date:27,05,2011) http://jeremyrue.com/wp-content/uploads/2010/05/web-advertising-300x187.png(accede date:27,05,2011) http://www.web-ads.info/index.html(accede date:27,05,2011) http://www.flickr.com/photos/pinkponk/517248803/(accede date:27,05,2011) http://www.bpsoutdoor.com/blog/wp-content/uploads/2009/01/251a-9-08.jpg(accede date:27,05,2011) http://www.site-vital.com/product_images/uploaded_images/11.gif(accede date:27,05,2011) http://colorswebindia.com/images/online_advertising_header.jpg(accede date:27,05,2011)

12. Reference Picture taken from:http://www.ebuildawebsite.com/wp-content/uploads/2011/05/1304415362-85.jpg http://gadgetynews.com/wp-content/uploads/2011/03/online-advertising1.jpg(accede date:27,05,2011) http://insight.think-train.com/wp-content/uploads/2008/03/3r_online_advertising_model.jpg(accede date:27,05,2011) http://uscarpetcleaning.net/wp-content/uploads/2010/09/SEO.jpg-300x231.gif(accede date:27,05,2011) http://media.point2.com/p2a/htmltext/ac68/fc73/e20d/f26c468636a1d4fb30f3/original.jpg(accede date:27,05,2011) http://affordableadvertisingonline.com/yahoo_site_admin/assets/images/chart.23702532_std.jpg(accede date:27,05,2011)