This document discusses interactive marketing and provides guidance on choosing communication options. It defines interactive marketing as a conversational approach where marketing has evolved from transactions to discussions. The advantages of interactive marketing are said to outweigh the disadvantages. Various interactive marketing communication options are described, including websites, search ads, display ads, email, and mobile marketing. Credits and disclaimers are included at the end.

1. MANAGING
PERSONAL
COMMUNICATIONS
INTERACTIVE MARKETING

3. WHAT IS IT?
Interactive marketing is an evolving trend
in marketing where marketing has moved from a
transaction-based effort to a conversation

4. PROS OUTWEIGHING THE CONS!
ADVANTAGES DISADVANTAGES

5. SO WHICH INTERACTIVE MARKETING
COMMUNICATION OPTION SHOULD I CHOOSE?

6. WEB SITES

7. SEARCH ADS

8. DISPLAY ADS

9. E-MAIL

10. MOBILE MARKETING

11. CREDITS
 http://cdn.campaignbrief.com/assets_c/2011/12/lipton%202nd%
201-thumb-400x263-64389.jpg
 http://future-training.org/wp-content/uploads/confused1.jpeg
 http://imagescdn.tweaktown.com/news/3/6/36819_01_eff_urges_
websites_to_use_hsts_protocol_to_be_more_secure.jpg
 http://bullseyenj.com/wp-content/uploads/2011/07/pay-per-click-
advertising.gif
 http://www.ciitmaur.com/wp-content/uploads/2014/02/display-
ads.jpg
 https://www.higheredjobs.com/images/screenshots/sampleEmpAge
nt-shadow.jpg
 http://www.wardtechtalent.com/wp-
content/uploads/2014/07/Mobile-Advertising.jpg

12. DISCLAIMER
Created by Parul Chauhan, LSR DELHI, during an
internship by Prof. Sameer Mathur, IIM Lucknow.
www.IIMInternship.com