Auto aftermarket digital driver research studiesHouseLead Italia
The needs of aftermarket shoppers haven’t changed. There are two types of behaviors when it comes to vehicle parts and accessories purchases: Proactive drivers buy for the season, enhancement and regular maintenance, while reactive ones purchase for repairs. But what has changed?
Auto aftermarket digital driver research studiesHouseLead Italia
The needs of aftermarket shoppers haven’t changed. There are two types of behaviors when it comes to vehicle parts and accessories purchases: Proactive drivers buy for the season, enhancement and regular maintenance, while reactive ones purchase for repairs. But what has changed?
F-Commerce Turning Like into Buy (Part 2) Mesh 11Horizn Inc.
Social commerce is gaining momentum. Analysts are predicting that commerce from Facebook stores will hit $30 billion by 2015. Businesses of all sizes are building and testing commerce solutions inside Facebook and are looking at how they can turn conversations into conversions. Coke, Barneys, Sears, Pampers, Dove, Sephora, Lands End and many others pages have built “Shopping” Tabs in their Facebook pages. Facebook is launching, local group buying with its Deal platform and going head to head with companies such as Groupon. Facebook Credits will become the mandatory currency for Facebook games and applications as of July 1 2011. Janice Diner takes a look at this growing F-Commerce trend and explores the different commerce models that are emerging in and around this category.
An introduction to digital sans much jargon. See if it helps you take the first step into digital marketing. Put together by many from the team at Interactive Avenues (Bangalore) with whom I had the pleasure of working. Please note, the data is from 2014 and is focused on our client, Tanishq.
Content Marketing Solutions for Automotive Industry | White PaperAngie Fisher
Joomag's content marketing solutions for the automotive industry: Create different types of publications, distribute, generate leads & higher conversions.
https://joom.ag/e9da
Quantifying the Buzz Effect: Integrating Social Media With Loyalty & Defectio...Roni Leibovitch
Measuring Loyalty & Defection of Ford Owners Through Text Mining Social Media: How to identify and qualify comments made through social media outlets, focus on how to attribute those comments to a customer, and ultimately quantify the relationship between those comments and future customer behavior.
Greenlight's Retail Banking Sector Report, May 2013, Issue 16Greenlight Digital
A 360˚ analysis of the most important search terms, trends and benchmarking data for retail banks. This report provides an exclusive snapshot of the Search market for your sector right now. From the size of your potential audience to the top performing companies, it's all here.
Product focus: Banking, Borrowing, Savings & Investments
In the Spring Edition of the Greenlight magazine, we explore the new reality of link building, how to get the most from mobile advertising, the impact of Facebook's latest product 'Home' plus we provide tips on how to achieve a fully integrated digital search strategy.
F-Commerce Turning Like into Buy (Part 2) Mesh 11Horizn Inc.
Social commerce is gaining momentum. Analysts are predicting that commerce from Facebook stores will hit $30 billion by 2015. Businesses of all sizes are building and testing commerce solutions inside Facebook and are looking at how they can turn conversations into conversions. Coke, Barneys, Sears, Pampers, Dove, Sephora, Lands End and many others pages have built “Shopping” Tabs in their Facebook pages. Facebook is launching, local group buying with its Deal platform and going head to head with companies such as Groupon. Facebook Credits will become the mandatory currency for Facebook games and applications as of July 1 2011. Janice Diner takes a look at this growing F-Commerce trend and explores the different commerce models that are emerging in and around this category.
An introduction to digital sans much jargon. See if it helps you take the first step into digital marketing. Put together by many from the team at Interactive Avenues (Bangalore) with whom I had the pleasure of working. Please note, the data is from 2014 and is focused on our client, Tanishq.
Content Marketing Solutions for Automotive Industry | White PaperAngie Fisher
Joomag's content marketing solutions for the automotive industry: Create different types of publications, distribute, generate leads & higher conversions.
https://joom.ag/e9da
Quantifying the Buzz Effect: Integrating Social Media With Loyalty & Defectio...Roni Leibovitch
Measuring Loyalty & Defection of Ford Owners Through Text Mining Social Media: How to identify and qualify comments made through social media outlets, focus on how to attribute those comments to a customer, and ultimately quantify the relationship between those comments and future customer behavior.
Greenlight's Retail Banking Sector Report, May 2013, Issue 16Greenlight Digital
A 360˚ analysis of the most important search terms, trends and benchmarking data for retail banks. This report provides an exclusive snapshot of the Search market for your sector right now. From the size of your potential audience to the top performing companies, it's all here.
Product focus: Banking, Borrowing, Savings & Investments
In the Spring Edition of the Greenlight magazine, we explore the new reality of link building, how to get the most from mobile advertising, the impact of Facebook's latest product 'Home' plus we provide tips on how to achieve a fully integrated digital search strategy.
Social Media Marketing and Internet Reputation Management for Car DealersSocial Media Marketing
Social Media Marketing and Internet Reputation Management for Car Dealers...
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
Location, location, location: The next big thing in social media marketingMary S. Butler
This deck was presented on Oct. 21, 2010 at the 2010 Automotive Internet Roundtable during the location-based services panel, which was moderated by Mary S. Butler.
The use of location-based social networking services—including Facebook Places, the Check-Ins feature on Yelp, and the major check-in services—to attract consumer interest is the next big thing in online technology. How can you turn “check-ins” into opportunities to grow your business and increase customer loyalty?
#Uber / #Cadillac #Digital #Strategy at the Detroit Auto Show 2014. Conceived August 2013 launched in Detroit January 2014. #GM #Experiential #Marketing #SocialMedia
This presentation is from a webinar put on by PRWeb, titled "Using Video and Multimedia in Online News Releases." The purpose of the webinar was to educate attendees on how to leverage the growing popularity of online video in conjunction with press releases in order to garner more website traffic and greater search engine visibility. I hope you enjoy.
Using Social Media For Commodity Affiliate ProgramsAffiliate Summit
Affiliate programs are a commodity biz: you compete based on SEO or page design. We'll explore other ways to approach your business, including how to use social networks to gain the upper hand.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Matthew Kwan, Principal Consultant of Adams talks about Social Media Trend in Hong Kong and China and how an integrated marketing approach can be done for corporates.
Google Display Marketing Jargon BusterRalph Paglia
Google Display Marketing Jargon Buster provides definitions and explanations of various buzzwords thrown about so effortlessly by sales reps, trainers and presenters.
3. Christopher Barger
Director Global Social Media, GM
@cbarger
@gmblogs
Chris leads the company’s social media communications
efforts; he is responsible for setting GM’s communications
strategy in the emerging social media.
2009 Automotive Internet Roundtable
4. POV on Social Networking
Done most effectively, interaction on the social web is about relationship marketing, not sales – in fact,
engaging overtly in direct selling often has a negative effect on an audience’s perception of you.
5. Tom Chisholm
Midwest Sales Director, Facebook
Tom has been at Facebook since 2006; he opened
the Midwest office of Facebook
2009 Automotive Internet Roundtable
6. POV on Social Networking
We are moving from an anonymous web to an authentic identity-based web. ... There are now toolsets
that allow businesses to have first-class citizenship and share with consumers who care.
8. POV on Social Networking
The car business has always been about relationships; social media allows us to scale those relationships.
Social media strategy is not new – the technology is.
9. Eric Miltsch
Internet Director, Auction Direct USA
@auctiondirect
Eric created the company’s successful online strategy
three years ago and continues to expand its online
presence.
2009 Automotive Internet Roundtable
10. POV on Social Networking
Social Media’s power stems from its ability to harness our basic human need for social interaction. This
new “interaction layer” has built a unique, emotional relationship opportunity limited only by our creative
and technological abilities.
11. Ralph Paglia
Director of Digital Marketing Solutions, ADP Dealer Services
@ralphpaglia
Ralph is the founder and General Manager of
the Automotive Digital Marketing professional
community.
2009 Automotive Internet Roundtable
12. POV on Social Networking
For dealers, the most ROI-effective social media strategy uses a community for centralized content creation
and network syndication, leverages OEM-supplied assets and involves employees and suppliers, who are
the first 100 members.
13. How are we doing?
Send us feedback via @JDPowerInternet #Social
2009 Automotive Internet Roundtable
14. Areas of Discussion
• Why are we here today?
• Who is doing it right?
• Best practices
• What’s coming
2009 Automotive Internet Roundtable
15. Why are we here today?
2009 Automotive Internet Roundtable
42. Appendix
Credits
Design: Leon Li, Razorfish (@leonbignoggin)
Content: Mary S. Butler, Razorfish (@msbutler)
Image (and related content) sources; listed in order of slide number:
1: Network of Hands via: http://www.thebannerlady.com.au/resources/portfolio/business%20networks/
networkcentral-hands.jpg
2-3, 5, 7, 9 & 11: Each panelist supplied his own head shot
4: Mosiac Twitter collage via http://www.hongkiat.com/blog/world-of-twitter-mosaic-twitter-wallpapers/
6: Facebook collage via Image via http://www.benparr.com/wp-content/uploads/2008/07/facebook-
friends-32.jpg
8: Human icon network image via: http://bradhanksseminars.com/blog/wp-content/uploads/human-
networks1.jpg
10: Image via Image via drivingsales.com
12: Social networking image via: http://aprilbroussard.files.wordpress.com/2009/03/social- networking.jpg
2009 Automotive Internet Roundtable
43. Appendix (contd.)
Image (and related content) sources; listed in order of slide number:
16-17: Images via Twitter.com
18: Twitter: Terms of Service http://twitter.com/tos
19: Content via Twitter Support http://twitter.zendesk.com/forums/26257/entries/18311
21: The Tendo View via http://www.tendocom.com/view/learning-from-success-four-social-media-tri
umphs-873
22: Scott Monty Twitter profile via http://twitter.com/scottmonty
23: Jup Chevy Twitter profile via http://twitter.com/jupchevy
24: GoAutoNation Twitter profile via http://twitter.com/GoAutoNation/statuses/4633819687
25: Meet the VWs Facebook app via http://apps.facebook.com/meetthevolkswagens/
27: Facebook Lexicon cars + houses
2009 Automotive Internet Roundtable
44. Appendix (contd.)
Image (and related content) sources; listed in order of slide number:
28: Customer tweets a gripe - http://twitter.com/JesterTX2001/statuses/4717778950
Dealer apologizes and resolves – http://twitter.com/JesterTX2001/statuses/4724841144
Customer becomes a fan and tweets about experience – http://twitter.com/JesterTX2001/
statuses/4724879302
31: Twitter Elite on Twitter Grader via http://twitter.grader.com/top/users
32: What Detroit needs to build most is trust, Automotive News, Sept. 21, 2009 via http://www.autonews.
com/article/20090921/ANA03/309219991
33: DealerRater homepage via http://www.dealerrater.com/
34: @jspahr mentions on Twitter in June 2009 via @jspahr
35: Auto promotion: Using Twitter in the automotive industry, Headlightblog.com, March 30, 2009 via
http://www.headlightblog.com/2009/03/auto-promotion-using-twitter-in-the-automotive-industry/
Content via Twitter Support http://twitter.zendesk.com/forums/26257/entries/18311
2009 Automotive Internet Roundtable
45. Appendix (contd.)
Image (and related content) sources; listed in order of slide number:
36: AutoNation blog homepage via http://blog.autonation.com/
37: Social Media Optimization for Small Business image via http://mashable.com/2009/08/31/
cloudprofile/
39: Adidas Originals, Your Area, Facebook fan page via http://www.facebook.com/adidasoriginals
2009 Automotive Internet Roundtable