The document appears to be a presentation covering various social works and marketing campaigns conducted by an organization over multiple years. It includes summaries of campaigns for CIMB Niaga bank, Aquafina water, Es Teler ice cream, and Philips lighting products. The campaigns utilized various marketing channels and events like Facebook posts, print ads, exhibitions, and store promotions. Awards the organization received are also listed in the presentation.
CIMB Niaga created a Facebook campaign called "Kartu Berlagu" for Independence Day and Idul Fitri in 2012. They produced music videos with popular Indonesian songs and arranged them into greeting cards that could be shared on Facebook. This allowed people to send greetings for the holidays while also making charitable donations. The campaign was successful, with over 100,000 cards sent and an increase in fans and discussions on social media. CIMB Niaga later repeated the campaign for Christmas with similar positive results.
The document discusses several campaigns by CIMB Niaga bank in Indonesia. It describes the "Kartu Berlagu" Facebook campaign for Independence Day and Idul Fitri in 2012 which featured music videos that users could send as greeting cards. It then discusses how the successful campaign was continued for Christmas 2012. It also provides statistics on the user engagement for each campaign.
The document provides information about various social works and public health campaigns conducted by OneComm, an Indonesian social marketing and communication company. Some of the projects mentioned include breastfeeding promotion for UNICEF, avian flu awareness campaigns, tuberculosis elimination programs, water sanitation initiatives, and anti-counterfeit drug education. Contact details and backgrounds are also provided for two OneComm employees, Luthfi Hasan and Handoko.
Prof. Yunus founded Grameen Bank which has loaned over $10 billion to help alleviate poverty. He developed the concept of social business, which are self-sustainable businesses that exist to solve social problems. The Grameen Creative Lab was created to accelerate the social business movement by incubating ideas, connecting entrepreneurs, and creating social businesses. Examples of successful Grameen social business joint ventures profiled in the document include Grameen Danone, Grameen Veolia, BASF Grameen, and Grameen Otto.
The document contains information about several advertising campaigns and organizations:
- The first discusses a WaterAid campaign aiming to raise donations to fund clean water projects by showing images of children in need.
- The second is about an anti-animal testing campaign using graphic images to raise awareness of testing.
- The third is a Conservative party campaign urging people to "vote Conservative or I'll kill this kitten."
- The fourth is promoting a "Kick Racism Out of Football" message.
- The fifth addresses global warming and aims to make people aware of impacts through text and images.
SURE is a collaborative certification platform that incentivizes sustainable practices through green gamification. It tracks individual and community sustainability metrics like shopping habits and energy consumption, awarding points redeemable for discounts at local businesses. This encourages shopping at greener retailers and reducing plastic consumption on both individual and community levels. The platform founder is Andy Bäcker, and their goal is to become the leading global reference for sustainability certification.
Jonathan Reckford, the CEO of Habitat for Humanity International, visited Mumbai and Bangalore, India. In Bangalore, he joined a build with local business leaders and in Mumbai he met with advisory committees and spoke to business leaders about corporate social responsibility. During his visit, he officially launched Habitat India's campaign to build 100,000 homes by 2015. The document also describes several events held by Habitat for Humanity India to raise awareness and funds, including building activities with companies like Bayer and recognition of their work by Palladium mall.
Ms. Ritu Singal took over as Chairman and Managing Director of Raglan Group in 2007 after her husband passed away. Through her strong leadership, dedication to learning, willingness to take on challenges, and focus on developing employees, she has led the company to tremendous success and growth, expanding into new markets. She emphasizes ethical business practices, participatory decision making, and giving back to the community. Under her leadership, the company has received several awards and recognitions and has been able to turn difficulties into opportunities for growth.
CIMB Niaga created a Facebook campaign called "Kartu Berlagu" for Independence Day and Idul Fitri in 2012. They produced music videos with popular Indonesian songs and arranged them into greeting cards that could be shared on Facebook. This allowed people to send greetings for the holidays while also making charitable donations. The campaign was successful, with over 100,000 cards sent and an increase in fans and discussions on social media. CIMB Niaga later repeated the campaign for Christmas with similar positive results.
The document discusses several campaigns by CIMB Niaga bank in Indonesia. It describes the "Kartu Berlagu" Facebook campaign for Independence Day and Idul Fitri in 2012 which featured music videos that users could send as greeting cards. It then discusses how the successful campaign was continued for Christmas 2012. It also provides statistics on the user engagement for each campaign.
The document provides information about various social works and public health campaigns conducted by OneComm, an Indonesian social marketing and communication company. Some of the projects mentioned include breastfeeding promotion for UNICEF, avian flu awareness campaigns, tuberculosis elimination programs, water sanitation initiatives, and anti-counterfeit drug education. Contact details and backgrounds are also provided for two OneComm employees, Luthfi Hasan and Handoko.
Prof. Yunus founded Grameen Bank which has loaned over $10 billion to help alleviate poverty. He developed the concept of social business, which are self-sustainable businesses that exist to solve social problems. The Grameen Creative Lab was created to accelerate the social business movement by incubating ideas, connecting entrepreneurs, and creating social businesses. Examples of successful Grameen social business joint ventures profiled in the document include Grameen Danone, Grameen Veolia, BASF Grameen, and Grameen Otto.
The document contains information about several advertising campaigns and organizations:
- The first discusses a WaterAid campaign aiming to raise donations to fund clean water projects by showing images of children in need.
- The second is about an anti-animal testing campaign using graphic images to raise awareness of testing.
- The third is a Conservative party campaign urging people to "vote Conservative or I'll kill this kitten."
- The fourth is promoting a "Kick Racism Out of Football" message.
- The fifth addresses global warming and aims to make people aware of impacts through text and images.
SURE is a collaborative certification platform that incentivizes sustainable practices through green gamification. It tracks individual and community sustainability metrics like shopping habits and energy consumption, awarding points redeemable for discounts at local businesses. This encourages shopping at greener retailers and reducing plastic consumption on both individual and community levels. The platform founder is Andy Bäcker, and their goal is to become the leading global reference for sustainability certification.
Jonathan Reckford, the CEO of Habitat for Humanity International, visited Mumbai and Bangalore, India. In Bangalore, he joined a build with local business leaders and in Mumbai he met with advisory committees and spoke to business leaders about corporate social responsibility. During his visit, he officially launched Habitat India's campaign to build 100,000 homes by 2015. The document also describes several events held by Habitat for Humanity India to raise awareness and funds, including building activities with companies like Bayer and recognition of their work by Palladium mall.
Ms. Ritu Singal took over as Chairman and Managing Director of Raglan Group in 2007 after her husband passed away. Through her strong leadership, dedication to learning, willingness to take on challenges, and focus on developing employees, she has led the company to tremendous success and growth, expanding into new markets. She emphasizes ethical business practices, participatory decision making, and giving back to the community. Under her leadership, the company has received several awards and recognitions and has been able to turn difficulties into opportunities for growth.
Danone's approach to sustainability focuses on bringing health through food to large numbers of people in an environmentally and socially responsible way. Key aspects of Danone's sustainability strategy include reducing environmental impacts across the value chain, empowering local communities through programs like Aqua Lestari that provide access to clean water and livelihood opportunities, and offsetting carbon emissions through the Danone Fund for Nature. The strategy is integrated into Danone's overall mission and aims to balance the economic, social and environmental dimensions of sustainability.
Danone was established in 1918 in Barcelona, Spain by Isaac Carasso as a small yogurt factory. It grew over the decades and became a public limited company in 1941. A key figure in Danone's growth was Daniel Carasso, Isaac's son, who helped expand the company internationally. Today, Danone is a global food company producing dairy products worldwide and employing over 1,800 people across five factories in Spain. The company is committed to social and environmental responsibility.
Yinghang zhou danone online school - learning 2.0Yinghang Zhou
This document summarizes Danone's new online school for training managers and employees. [1] The online school provides courses through a website and mobile apps. [2] It has sections for managers to follow masters and take professional courses, and for all employees to learn from each other by uploading and sharing experiences. [3] The goal is to improve skills through education while strengthening communication between managers and employees.
Activia yogurt contains the probiotic Bifidobacterium lactis (Bifidus Regularis), which some studies have shown can improve digestive transit time and occasional constipation. However, other studies have found no effects. While some clinical trials found Activia improved IBS symptoms and gastrointestinal well-being, it was subject to lawsuits in 2008-2010 for exaggerated health claims not fully backed by studies. More research is still needed to establish proof of all of Activia's probiotic claims.
- Sales growth was 5.0% in Q3 2012 on a like-for-like basis, with reported growth of 9.4% due to currency and scope effects.
- For the first nine months of 2012, like-for-like sales grew 5.6% while reported growth was 8.3% due to currency impacts.
- Growth continues to be driven by emerging markets and North America, while Western Europe saw a deterioration, especially in Southern Europe.
The document discusses the key findings of Edelman's 2013 Trust Barometer survey in Indonesia. Some of the main points include:
- Trust in institutions has recovered globally after declining in 2012, but intensity of trust remains weak. Business is now trusted more than government in 16 of 26 markets surveyed.
- There are large gaps between how important various trust-building attributes are to the public and how companies are perceived to be performing on those attributes. Listening to customers and ethical practices are seen as most important.
- Lack of integrity and corruption/fraud are seen as leading reasons for declining trust in both business and government. Trust in leaders' ability to act ethically is also very low.
Since 1997, Starbucks offers their beloved drinks in a special red cup that celebrates the spirit of the season. On December 2016 the company invited illustration influencers to join the company's #RedCupArt campaign and share their drawing on a red holiday cup.
This Slideshare shows a selection of 15 influencers who participated in the campaign, and how their art performed on Instagram and Twitter.
The document analyzes Danone's marketing strategy and business performance. It finds that while Danone has achieved success through international expansion and product diversification, it faces challenges from larger competitors and lower-cost brands. Specifically, the summary is:
1) Danone has grown sales internationally but faces declining profits in Europe.
2) While diversification into waters, baby nutrition and medical products has boosted growth, Danone lacks the scale of giant competitors like Nestle.
3) Danone needs strategies to address falling European sales and competition from private labels in emerging markets for continued success.
Danone is a French multinational food-products corporation founded in 1919. It has four product divisions: fresh dairy products, waters, medical nutrition, and baby nutrition. Danone employs nearly 100,000 people worldwide and had €21 billion in turnover in 2014, with over half of sales coming from dairy products. The company has a presence in 140 countries and is focused on health and wellness. Danone aims to address challenges around feeding the world's growing population through its Danone 2020 initiative.
L'oreal True Match Influencer marketing campaign (#TrueMatch)Klear
During 2017 L’Oréal Paris launched a campaign the celebrates diversity.
The #TrueMatch influencer marketing campaign featured 16 people from different colors and genders. The chosen team of influencers included a trans influencer, a plus size model, bloggers and models from The States, Nepal, Hawaii and more. During the campaign, each person from the group shared her/his own skin story.
The campaign theme was inspired by the 33 shades of True Match, L’Oréal’s range of foundation shades. Here are the campaign results, with insights on each influencer and their most popular posts.
2014 Edelman Trust Barometer - Global ResultsEdelman
The document provides results from Edelman's 2014 Trust Barometer global survey. Some key findings include:
- Trust in business and NGOs remained stable year-over-year while trust in government and media decreased. NGOs were the most trusted institution in 20 of 27 countries.
- The overall Trust Index declined slightly over the past year with major drops in trust in Poland, the US, and Mexico. Developing markets like the UAE, Indonesia and Australia saw increases in trust.
- There was a 9 point difference in trust between the general population and more informed publics, with the latter having higher trust levels.
- Trust in online search engines and social media as sources of
3 creative approaches to Influencer MarketingUpfluence
Chances are you’ve heard a lot about Influencer Marketing by now; its basic principles, its importance, and the ways to identify and contact influencers are clear to you. The consensus, however, is that there are only two ways to work with your influencers: pay for a sponsored article or post on their blogs and social media channels, or offer them free stuff so they can give it a try in front of their audiences.
These are very good ways to leverage your influencers’ networks and reach an audience you generally don’t have access to, but they’re certainly not the only ones. Here are 3 creative examples of what you can do to beef up your influencer marketing strategy, and win the blogosphere in an unexpected way that gives you the edge.
Nestle is the world's largest food and beverage company. Their Nescafe brand is the leading global coffee brand. The marketing mix for Nescafe includes products like instant coffee sachets in various sizes and prices. The target market is coffee drinkers aged 25-40. Nescafe uses promotion through television, newspapers, social media. It positions itself as offering 100% pure coffee made from fine beans that can be enjoyed conveniently anywhere.
La empresa Danone analiza oportunidades y amenazas en el mercado de yogures, como el crecimiento de las marcas de distribuidor y el interés creciente de los consumidores por productos saludables. Danone busca posicionar sus Yoghourterías como un servicio innovador donde los clientes pueden preparar su propio yogurt añadiendo topping, aprovechando la fuerte marca Danone asociada a calidad.
Danone - History, Evolution, Present and the FutureGreg Thain
A comprehensive background of Danone containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
This document discusses CIMB Niaga's use of social media to engage more customers. It provides an overview of internet marketing and how social media can help businesses connect with customers and spread brand awareness. It then details CIMB Niaga's social media strategy and campaigns on Facebook in 2012, including video contests, photo contests, and social sharing campaigns to acquire new fans and increase brand awareness. The document concludes with current social media activities on Facebook to educate audiences about investment products.
Social marketing uses social causes to build trust in brands, but companies should not rely solely on social campaigns or go overboard. Idea Cellular effectively used social campaigns focusing on issues like education, language barriers, and the environment to increase its market share from 8% to 10% and subscriber base from 12.44 million to over 70 million while becoming the fifth largest mobile operator in India. However, social marketing is best used alongside traditional commercial campaigns to boost brand recall and trust rather than as a replacement for sales and business-focused messaging.
Creative that cracks the code applied to indian market - Group 6Sameer Mathur
This document discusses six advertising campaigns that stood out for being clever and creative:
1) Variations on a meme by National TV spots saw a 233% rise in sales by connecting with youth.
2) The ad as a game saw an app with stunning visuals and narrative generate 3,80,000 downloads and 9 million views.
3) Collaborating with the crowd through contests saw engaging ads created from thousands of submissions like the Daily Twist Oreo campaign.
4) Just enough humor in ads like the Kia hamster ad drove double digit sales growth through entertainment that cooperated with persuasion.
5) A new social movement was seen in Marks and Spencer's SHWOPPING campaign that
Danone's approach to sustainability focuses on bringing health through food to large numbers of people in an environmentally and socially responsible way. Key aspects of Danone's sustainability strategy include reducing environmental impacts across the value chain, empowering local communities through programs like Aqua Lestari that provide access to clean water and livelihood opportunities, and offsetting carbon emissions through the Danone Fund for Nature. The strategy is integrated into Danone's overall mission and aims to balance the economic, social and environmental dimensions of sustainability.
Danone was established in 1918 in Barcelona, Spain by Isaac Carasso as a small yogurt factory. It grew over the decades and became a public limited company in 1941. A key figure in Danone's growth was Daniel Carasso, Isaac's son, who helped expand the company internationally. Today, Danone is a global food company producing dairy products worldwide and employing over 1,800 people across five factories in Spain. The company is committed to social and environmental responsibility.
Yinghang zhou danone online school - learning 2.0Yinghang Zhou
This document summarizes Danone's new online school for training managers and employees. [1] The online school provides courses through a website and mobile apps. [2] It has sections for managers to follow masters and take professional courses, and for all employees to learn from each other by uploading and sharing experiences. [3] The goal is to improve skills through education while strengthening communication between managers and employees.
Activia yogurt contains the probiotic Bifidobacterium lactis (Bifidus Regularis), which some studies have shown can improve digestive transit time and occasional constipation. However, other studies have found no effects. While some clinical trials found Activia improved IBS symptoms and gastrointestinal well-being, it was subject to lawsuits in 2008-2010 for exaggerated health claims not fully backed by studies. More research is still needed to establish proof of all of Activia's probiotic claims.
- Sales growth was 5.0% in Q3 2012 on a like-for-like basis, with reported growth of 9.4% due to currency and scope effects.
- For the first nine months of 2012, like-for-like sales grew 5.6% while reported growth was 8.3% due to currency impacts.
- Growth continues to be driven by emerging markets and North America, while Western Europe saw a deterioration, especially in Southern Europe.
The document discusses the key findings of Edelman's 2013 Trust Barometer survey in Indonesia. Some of the main points include:
- Trust in institutions has recovered globally after declining in 2012, but intensity of trust remains weak. Business is now trusted more than government in 16 of 26 markets surveyed.
- There are large gaps between how important various trust-building attributes are to the public and how companies are perceived to be performing on those attributes. Listening to customers and ethical practices are seen as most important.
- Lack of integrity and corruption/fraud are seen as leading reasons for declining trust in both business and government. Trust in leaders' ability to act ethically is also very low.
Since 1997, Starbucks offers their beloved drinks in a special red cup that celebrates the spirit of the season. On December 2016 the company invited illustration influencers to join the company's #RedCupArt campaign and share their drawing on a red holiday cup.
This Slideshare shows a selection of 15 influencers who participated in the campaign, and how their art performed on Instagram and Twitter.
The document analyzes Danone's marketing strategy and business performance. It finds that while Danone has achieved success through international expansion and product diversification, it faces challenges from larger competitors and lower-cost brands. Specifically, the summary is:
1) Danone has grown sales internationally but faces declining profits in Europe.
2) While diversification into waters, baby nutrition and medical products has boosted growth, Danone lacks the scale of giant competitors like Nestle.
3) Danone needs strategies to address falling European sales and competition from private labels in emerging markets for continued success.
Danone is a French multinational food-products corporation founded in 1919. It has four product divisions: fresh dairy products, waters, medical nutrition, and baby nutrition. Danone employs nearly 100,000 people worldwide and had €21 billion in turnover in 2014, with over half of sales coming from dairy products. The company has a presence in 140 countries and is focused on health and wellness. Danone aims to address challenges around feeding the world's growing population through its Danone 2020 initiative.
L'oreal True Match Influencer marketing campaign (#TrueMatch)Klear
During 2017 L’Oréal Paris launched a campaign the celebrates diversity.
The #TrueMatch influencer marketing campaign featured 16 people from different colors and genders. The chosen team of influencers included a trans influencer, a plus size model, bloggers and models from The States, Nepal, Hawaii and more. During the campaign, each person from the group shared her/his own skin story.
The campaign theme was inspired by the 33 shades of True Match, L’Oréal’s range of foundation shades. Here are the campaign results, with insights on each influencer and their most popular posts.
2014 Edelman Trust Barometer - Global ResultsEdelman
The document provides results from Edelman's 2014 Trust Barometer global survey. Some key findings include:
- Trust in business and NGOs remained stable year-over-year while trust in government and media decreased. NGOs were the most trusted institution in 20 of 27 countries.
- The overall Trust Index declined slightly over the past year with major drops in trust in Poland, the US, and Mexico. Developing markets like the UAE, Indonesia and Australia saw increases in trust.
- There was a 9 point difference in trust between the general population and more informed publics, with the latter having higher trust levels.
- Trust in online search engines and social media as sources of
3 creative approaches to Influencer MarketingUpfluence
Chances are you’ve heard a lot about Influencer Marketing by now; its basic principles, its importance, and the ways to identify and contact influencers are clear to you. The consensus, however, is that there are only two ways to work with your influencers: pay for a sponsored article or post on their blogs and social media channels, or offer them free stuff so they can give it a try in front of their audiences.
These are very good ways to leverage your influencers’ networks and reach an audience you generally don’t have access to, but they’re certainly not the only ones. Here are 3 creative examples of what you can do to beef up your influencer marketing strategy, and win the blogosphere in an unexpected way that gives you the edge.
Nestle is the world's largest food and beverage company. Their Nescafe brand is the leading global coffee brand. The marketing mix for Nescafe includes products like instant coffee sachets in various sizes and prices. The target market is coffee drinkers aged 25-40. Nescafe uses promotion through television, newspapers, social media. It positions itself as offering 100% pure coffee made from fine beans that can be enjoyed conveniently anywhere.
La empresa Danone analiza oportunidades y amenazas en el mercado de yogures, como el crecimiento de las marcas de distribuidor y el interés creciente de los consumidores por productos saludables. Danone busca posicionar sus Yoghourterías como un servicio innovador donde los clientes pueden preparar su propio yogurt añadiendo topping, aprovechando la fuerte marca Danone asociada a calidad.
Danone - History, Evolution, Present and the FutureGreg Thain
A comprehensive background of Danone containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
This document discusses CIMB Niaga's use of social media to engage more customers. It provides an overview of internet marketing and how social media can help businesses connect with customers and spread brand awareness. It then details CIMB Niaga's social media strategy and campaigns on Facebook in 2012, including video contests, photo contests, and social sharing campaigns to acquire new fans and increase brand awareness. The document concludes with current social media activities on Facebook to educate audiences about investment products.
Social marketing uses social causes to build trust in brands, but companies should not rely solely on social campaigns or go overboard. Idea Cellular effectively used social campaigns focusing on issues like education, language barriers, and the environment to increase its market share from 8% to 10% and subscriber base from 12.44 million to over 70 million while becoming the fifth largest mobile operator in India. However, social marketing is best used alongside traditional commercial campaigns to boost brand recall and trust rather than as a replacement for sales and business-focused messaging.
Creative that cracks the code applied to indian market - Group 6Sameer Mathur
This document discusses six advertising campaigns that stood out for being clever and creative:
1) Variations on a meme by National TV spots saw a 233% rise in sales by connecting with youth.
2) The ad as a game saw an app with stunning visuals and narrative generate 3,80,000 downloads and 9 million views.
3) Collaborating with the crowd through contests saw engaging ads created from thousands of submissions like the Daily Twist Oreo campaign.
4) Just enough humor in ads like the Kia hamster ad drove double digit sales growth through entertainment that cooperated with persuasion.
5) A new social movement was seen in Marks and Spencer's SHWOPPING campaign that
I Impact India CSR Consultancy | Cause Related MarketingOnkar K. Khullar
I Impact India is a CSR consultancy that provides cause-related marketing solutions to help brands enhance their reputation and image in society. It connects companies with credible NGO partners working on various social causes. I Impact India designs innovative campaigns that promote social causes while providing strategic branding and marketing benefits to client companies. One example highlighted is a successful video campaign for Rotary Club of Delhi where the number of biscuit packets donated to slum children increased along with the number of online views of the promotional video.
1) Branding concepts focus on creating an iconic product design that engages consumers emotionally and creates brand loyalty. The product experience becomes a vehicle for the overall brand experience.
2) SPELT (Social, Political, Economic, Legal and Technological) factors influence both individuals and organizations and their needs. The exchange process between their needs drives business growth and profits.
3) Successful brands like Nike and Diesel have created strong brand tribes by developing rituals, practices and identities that their loyal followers embrace. They have transformed their brands into ways of living.
1) Idiom Design & Consulting India Ltd was established in 2005 through a merger with the goal of creating social and economic impact in India through design.
2) Idiom employs over 100 professionals from various backgrounds including design, strategy, technology, and finance to provide holistic design and consulting services to clients.
3) Some of Idiom's notable projects include rebranding and designing retail spaces for Future Group, designing campus spaces and museums for Manipal Education, and creating branding for the 2010 Delhi Commonwealth Games.
Markigence Communications provides brand strategy, communication development, interactive digital media, and distributed co-creation services. It created Facebook pages and ran online campaigns for several automobile brands, including Maruti Suzuki A-Star and Estilo, to build brand awareness and engage consumers. Key tactics included contests, viral videos, wallpapers, and monitoring online discussions. For Maruti Suzuki's pre-owned car brand True Value, the focus was on education and engagement. Markigence also helped aviation training academy Chimes Aviation Academy promote its programs through the Facebook page "All About Flying."
Markigence Communications provides brand strategy, communication development, interactive digital media, and distributed co-creation services. It created Facebook pages and ran online campaigns for several automobile brands, including Maruti Suzuki A-Star and Estilo, to build brand awareness and engage consumers. Key tactics included contests, viral videos, wallpapers, and monitoring online discussions. For Maruti Suzuki's pre-owned car brand True Value, the focus was on education and engagement. Chimes Aviation Academy hired Markigence to promote its pilot training programs through the Facebook page "All About Flying" and generate leads.
Copyright::2010-2011. The Slide and its content is legally copyright to Markigence Communications Pvt ltd. No part of this presentation can be copied or reused at any circumstances without the prior information from Markigence Communications.
Think Tek Media is a leading advertisement agency in Gorakhpur, India that specializes in below-the-line (BTL) activations. BTL activations involve consumers directly, unlike traditional media, and can create a lasting impression even with a low budget through flexible mediums like van activations and on-ground promotions. The document provides examples of two successful BTL campaigns: a Mirinda van activation that promoted their brand in small villages through fun engagement activities to increase sales, and an ABP News school activation that showcased their show and provided materials to schools to boost brand awareness among students across Uttar Pradesh. Think Tek Media offers end-to-end BTL activation services for brands.
Integrated Marketing Communication Plan for Idea CellularDipak Senapati
This document summarizes the history and marketing strategies of Idea Cellular Limited, an Indian telecommunications company. It discusses how Idea started in 1995 and expanded through mergers and acquisitions over the years. The document also describes Idea's marketing communications approaches, including its use of television, print, radio, and outdoor advertising. A key part of Idea's strategy has been socially-relevant ad campaigns addressing issues like education, health, and the environment.
UberHealth for Families is a company that provides healthcare services for elderly people. It acknowledges the support of its mentors and guides. The company profile explains that UberHealth provides preventive healthcare packages and services for senior citizens in Ludhiana and Delhi, picking them up from home for appointments, accompanying them, and bringing them back. It has partnered with major hospitals. The founders noticed a need for caring for elderly parents from a distance and developed UberHealth like Uber to address this need. Weekly progress reports provide details of the company's orientation, preparations for promotional events targeting senior citizens and youth, and data collection efforts to promote the company.
Enhancing Customer Engagement and Experience of Microinsurance in AfricaCGAP
The document summarizes a project conducted by CGAP, MicroEnsure, and Continuum to enhance customer engagement with microinsurance in Africa. The project used human-centered design techniques like interviews to understand customer perceptions in Kenya and Malawi. Key findings included customers' thirst for education, modest aspirations, distrust of insurance, and need for stability and growth support. Prototypes developed included an educational game on mobile phones and bundling small insurance premiums with airtime to make it affordable and engaging for customers. The goals were to increase MicroEnsure's understanding of customers and pilot new acquisition methods.
The document is the annual progress report of the Indian Centre for Development and Rights (iCFDR) for the year 2017-2018. It summarizes iCFDR's activities over the year, which included awareness campaigns on environmental protection, health issues like HIV/AIDS, gender equality, and water conservation. It also describes winter clothes donation drives, educational and fun activities conducted with children in orphanages and old age homes, and an easy classes program to provide academic support to underprivileged children.
Markigence Communications Pvt. Ltd. is a marketing communications and brand promotion agency located in New Delhi, India. It provides services including brand strategy, communication development, interactive digital media, and distributed co-creation. The document describes case studies of social media marketing campaigns conducted by Markigence for Maruti Suzuki vehicles A-Star and Estilo, focusing on community building, consumer engagement, and interactive digital promotions through Facebook.
This document discusses sales and partnerships in the context of AIESEC national projects. It defines sales as fulfilling needs by fulfilling other people's needs through an exchange. For national projects, AIESEC sells opportunities to connect with youth, enable social impact, and partner with companies for CSR. The sales process involves market research, phone calls, meetings, follow-ups and closing deals. Successful partnerships are owned by the project, have in-kind and learning partners, schools and financial support. Managing partnerships well through clarity, quality and growth maximizes impact.
The document discusses marketing and creativity at the Cannes Lions International Festival of Creativity. Some key details include:
- 11,000 delegates from 90 countries attended in 2012
- Brazil saw record numbers of Lions awards and applications in 2012
- There is an increasing focus on the role of technology in creativity
- Studies have shown a correlation between Cannes Lions winners and higher stock prices, indicating a link between creativity and business success.
Corporate Social Responsibility (CSR). It's goals, dimensions and benefits. 3 types of CSR - Ethical, Altruistic and Strategic. Socially Responsible Advertising. Innovative Social Cause Marketing Campaigns. Some Notable Cases of Corporate Social Irresponsibility. Some Responsible Corporations.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
1. Social Works
CIMB NIAGA KARTU BERLAGU
INDEPENDENCE DAY & IDUL FITRI
FACEBOOK CAMPAIGN 2012
ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
2. Program Pemberantasan TBC
(Koalisi Untuk Indonesia Sehat)
ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
3. Clean Water Project (JHUCCP/ P&G)
ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
4. JHPIEGO/ MNH Program/ PPH Project:
IEC & Counseling materials for cadres in Bandung & Subang in 2003
Flip Chart
ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
5. JHUCCP/ MNH Program/ SIAGA Campaign
One Comm developed IEC materials to mobilize community participation & create awareness on use
of skilled provider at birth, distributed mainly in Cirebon area
Kalender AMANAT Persalinan
Sertifikat AMANAT Persalinan
Leaflet AMANAT Persalinan
ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
6. UNDP/ KPU: For Election 2004, one comm helped KPU to develop
training materials (including 3 x 15 minute TV Program) for KPPS, as well as
media planning & buying
Training
Manual
Book
Newspaper Ad Post Card
ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
7. Koalisi Untuk Indonesia Sehat/ MoH/ JHUCCP:
One Comm organized the kick off launch event of National Movement of Washing Hands,
officiated by the Ministry of Health
ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
8. European Union Visibility Campaign:
One Comm organized events such as photo expo, pantomime play, and seminar road show,
as well as article write ups and interviews in radio, newspapers and TV
ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
9. Pfizer & BPOM
ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
10. Banking & Finance
CIMB NIAGA KARTU BERLAGU
INDEPENDENCE DAY & IDUL FITRI
FACEBOOK CAMPAIGN 2012
ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
11. Sun Life Financial
Indonesia
ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
12. CIMB NIAGA KARTU BERLAGU
INDEPENDENCE DAY & IDUL FITRI
FACEBOOK CAMPAIGN 2012
ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
13. CASE STUDY: CIMB Niaga ‘Kartu Berlagu’
CASE STUDY: CIMB Niaga ‘Kartu Berlagu’
Idul Fitri & Independence Day 2012
Idul Fitri & Independence Day 2012
There were 3 important moments in August 2012 :
Independence Day, Ramadhan and Idul Fitri.
CIMB Niaga decided to combine ‘charity and greeting card’ into
music videos because :
1.During Ramadhan most people will try to do good deeds.
2.And now people like to use Facebook to send a greeting since it
is free, fast and easy.
Four Indonesia’s evergreen music videos were rearranged into
more current songs and they were named ‘Kartu Berlagu’. It is the
first charity music videos in a form of greeting card ever.
It was a success campaign. In a month campaign there were :
109 thousand cards were sent, 79 thousands new fans and
people talking about this increased 3233%.
ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
14. Social Media
ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
16. CASE STUDY: CIMB Niaga ‘Kartu Berlagu’
CASE STUDY: CIMB Niaga ‘Kartu Berlagu’
Christmas 2012
Christmas 2012
CIMB Niaga continued the success story of Idul Fitri Kartu Berlagu
campaign by creating the same campaign for Christmas 2012.
Kartu Berlagu Christmas was also a success.
Although Indonesian people are mostly Moeslim, however there
were quite many cards were sent during the campaign (1 month):
64 thousands cards were sent and 82 thousands new fans.
ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
18. FB ADS
Body Copy: Sambut bulan kasih Natal dengan membantu sesama. Klik Kartu Berlagu!
Ayo berbagi kasih Natal dengan sesama melalui Kartu Berlagu. Klik disini!
Waktunya berbagi kasih dengan sesama di bulan Desember. Ayo kirim Kartu Berlagu sekarang!
Tebar kasih Natal, tebar Kartu Berlagu untuk membantu sesama. Klik disini!
Ajak teman dan kerabat untuk membantu sesama di momen Natal melalui Kartu Berlagu. Klik Sekarang!
Kirim kartu ucapan juga bisa sambil bantu sesama. Klik Kartu Berlagu!
Ingin berdonasi lewat kartu nyanyian Natal? Klik Sekarang!
Ayo kirim Kartu Berlagu sambil menyebarkan kasih Natal kepada sesama. Klik disini!
Ayo berbagi kasih di momen Natal dengan mengirim Kartu Berlagu. Klik disini!
ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
19. ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
20. Print Ad
Bisnis Indonesia
325x270mm
Kontan
137x200mm
Kompas
231x300 mm
SWA
210x275mm
ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
21. WORKSHOP/ ROAD SHOW
ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
22. EXHIBITION/ Clicks Market
CARA ASIK CARI MUSIK
ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
23. AWARDING NIGHT
CARA ASIK CARI MUSIK
ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
24. Clicks Society
Clicks Society
(Online Entrepreneur Community)
(Online Entrepreneur Community)
ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
25. ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
39. AGENDA 2012
ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
40. Food & Beverages
CIMB NIAGA KARTU BERLAGU
INDEPENDENCE DAY & IDUL FITRI
FACEBOOK CAMPAIGN 2012
ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
41. CASE STUDY: AQUA 1 lt untuk 10 lt
CASE STUDY: AQUA 1 lt untuk 10 lt
Aqua as the market leader wants to give back to the community through a CSR
program that needs to relate to the core business. So it’s more a Core Business
Interest (CBI) than a CSR (Corporate Social Responsibility).
Program 1 lt Untuk 10 lt was launched in 2007 with heavy multi media
campaign including TV, print ad, OOH, digital and event. In 2011, we initiated
the development of a story book inspired by the people of NTT where the
program took place.
The impact of this program is significant and phenomenal, not only it
exceeded the (sales) target, it also—most importantly-- generated positive
perception and image towards Aqua (and Danone overall) as “a good brand, a
trusted brand, a brand that I would recommend and use for long”. In short,
the program has strengthened Aqua’s position as the undisputable #1 brand
in Indonesia.
ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
42. LAUNCH & PROGRESS
POS – GENERAL TRADE
MICROSITE
SOCIAL MEDIA
PRINT AD
ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
45. ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
46. CASE STUDY: Es Teler 77 Masak Musikal 1
CASE STUDY: Es Teler 77 Masak Musikal 1
Es Teler 77 is the first Indonesian franchise brand and has been in the market for over
two decades. To rejuvenate and refresh the image, starting 2010 Es Teler 77 focused to
Moms as the primary target audience (previously it skewed more to teens).
Agency helped this by developing a creative communication campaign called MASAK
MUSIKAL, in 2011. It is all about COOKING SHOW mixed with SINGING AND
DANCING. Why? We believe cooking, singing and dancing are in the heart of every
family.
And it’s true! Here is the result:
With thousands of entries, 6 couples of mom/dad and child were selected as the
-
participants.
It was aired in ANTV every Sunday for 6 episodes and it proved to be the first and
-
unique of its kind.
The PR value generated worth of Rp. 6 billion, half of the actual budget spent. And the
-
most important is: the sales increased 20% YTD, exceeding the target.
ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
47. PRINT AD
ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
48. MASAK MUSIKAL 2
ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
49. CASE STUDY: Es Teler 77 Masak Musikal 2
CASE STUDY: Es Teler 77 Masak Musikal 2
It is a promo bundling with Musica studio.
Every purchase of Do, Re or Mi package menu will get
the CD music of Nidji or d’Masiv.
Other than that, they could also join the cooking
competition by sending their original recipes and the
7 finalists will compete during the grand final event
that accompanied by the singers.
What a great experience !
ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
50. PRINT AD POS MATERIAL
Poster
X-Banner
Spanduk
Flagchain
Menu
Tray
matt
ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
51. Consumer goods
CIMB NIAGA KARTU BERLAGU
INDEPENDENCE DAY & IDUL FITRI
FACEBOOK CAMPAIGN 2012
ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
52. CASE STUDY: Philips Medan Attack 2011
CASE STUDY: Philips Medan Attack 2011
Philips is the market leader in lighting in Indonesia, except in Medan.
Medan is a totally different battlefield for Philips as the market is
dominated by a local brand, Hannoch. Hannoch lamps and luminaire
have successfully bridged the gap between Awareness and
Consideration in Medan and North Sumatera making them a strong
competitive brand. Therefore the agency is asked to implement a
Push & Pull Strategy Plan among Consumers & Resellers to gain
stronger presence and preference in the region.
We came up with a Home Visit program for encourage usage and
build loyalty, Gerebek Pasar to push sales, branding to increase
awareness, and TV and radio campaign to create noise and excitement
among the target audience. The integrated program has resulted in
generating awareness and sales at the same time, closing the gap
between Philips and Hannoch.
ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
53. Home Visit
ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
54. GREBEK PASAR
Program ini merupakan program untuk mendukung sales dan
distribusi sekaligus pendukung program home visit. Setelah ada
branding warung dan home visit, maka dengan adanya Grebek Pasar
ini menjadikan konsumen lebih mudah mendapatkan produk ini
dengan harga khusus, dan juga berhadiah gimmick spesial.
Program grebek pasar ini sengaja in line dengan program home visit,
lokasinya pun berdekatan dengan lokasi home visit.
Ternyata antusiame konsumen cukup tinggi dengan grebek pasar ini,
terlihat dari hasil penjualan yang cukup baik (sales average Rp.1,2jt/
contact, average 3jam).
ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
55. GREBEK PASAR
Warung Durian
Kios Martabak
Warung Kopi
ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
56. GREBEK PASAR – Branding Material
ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
57. Awards and Acknowledgements
Awards and Acknowledgements
ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
58. Awards and Acknowledgements
Awards and Acknowledgements
ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
59. Awards and Acknowledgements
Awards and Acknowledgements
ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
60. Awards and Acknowledgements
Awards and Acknowledgements
ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
61. Awards and Acknowledgements
Awards and Acknowledgements
ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY