1. “The collaborative sustainable certification for products, lifestyle, companies, cities and more.
Team Name: Sustainable Reference
NIF: B95582557
Website: www.sureplanet.com
Name and title of primary contact: Andy Bäcker (CEO & Founder)
andy@sustainablereference.com
2. SURE!
SURE incentives people to SURE uses green gamification with
people to reach an end goal of
become more sustainable
sustainable practices while making it
fun!
GREEN
GAMIFICATION
SURE allows companies to fix and target any
sustainable objective towards plastic, letting people
get involve into reaching that objective and being
part of the solution.
Their involvement can be rewarded in order to
incentive
http://ow.ly/ivsZn 2
3. SURE!
SURE simulates people to develop a
healthier way to become sustainable by
bringing it to the community level and with
gamification of discounts to participating
local retailers.
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4. SURE!
www.sureplanet.com
https://www.facebook.com/SurePlanet
Scalable & International Business model
https://twitter.com/sureplanet
http://sureplanet.com/blog/ • “Umbrella model” Cities, provinces,
countries, companies pay to
participate.
• Individual subscription
• 3rd party collaboration (online
shopping, etc.)
• Advertising
• Auditing
6. SURE!
All our marketing campaign is prompt thanks to our relationships cultivated on the internet.
Plastic Plastic producers,
associations, etc. etc.
Cluster businesses
related to collection,
recycling, treatment
and valuation of plastic
waste, etc.
7. SURE!
Nowadays is not easy to find a direct competitor with our company, it is a unique, collaborative and transparent
platform whose main goal is to turn into the main sustainability reference for everyone. Some of the closest ones
are:
• It is a digital, sustainable based internet community. They use the same score system as we use.
The main differences are that in practically green, users can obtain personalized information about
Practically
green the more interesting products for them, They can share and compare their score with other people.
• They work with healthy and ecological products but their idea only consists on a searcher,
products commercialized have three kinds of score (health, environmental impact and society),
Goodguide with this they make an average and this is the final score of the product.
• We have the same score system, it gives, like us, points to people who take care of environment
daily. The difference is that they try that their users learn what to buy looking at their shopping
Recyclebank basket.
• They propose to change the world, transforming it into a more sustainable one. The difference is
Treed Code
that they give their users a higher score for carpooling or traveling on the public transports.
• They have created different kinds of certifications.
Ciudades
sostenibles
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8. SURE!
We are 7 people from different areas that work together to get a holistic knowledge about the necessities of our
clients.
Andy Bäcker (CEO & Founder)
Patricia Valdes (COO)
Álvaro Soriano Moll (CTO).
Raúl Fernández Gonzalez. Grafic designer.
Almudena González. Informatic Engineer.
Gabriel Castagnino (Communications Director).
Borja Nafria Velado. Grafic designer.
…And another 23 representants in countries.
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10. SURE!
SURE is a platform that engages your
connections with your city, local companies,
local businesses, and local products based on
sustainability. Your sustainable behaviors are
tracked in reference to where you shop, and
how much energy you consume at home. Once
your sustainable behaviors are tracked you will
gain points that can be used as an exchange
between businesses that you shop at. These
points can then be used to redeem discounts at
participating retailers. These discounts motivate
people to shop at the more sustainable
businesses within their community. SURE
simulates people to develop a healthier way to
become sustainable by bringing it to the
community level and with gamification of
discounts to participating local retailers. 10
11. SURE!
As a well known startup, we have received several prices and recognitions such
as:
Finalist at Code_N (CeBit) (winner to be announced).
2nd place at ITU Green ICT Challenge 2012.
1st prize Spanish Pitch Night 2012
2nd place at Ideateca Best Startup Awards 2012.
Red Herring 100 Europe winner 2011.
ESEUNE Business School award as “Most innovative startup with best perspective
for future growth´, 2011.
Selected in 2011 by the Spanish Ministry of Industry to develop business in USA at
the Spain Tech Center in Rocket Space, 2011.
Best Social Value Award at HIT Barcelona 2010, Global Entrepreneurship
Incentive
Competition. people
1st prize Most Innovative Company at Inguralde Competition 2009. with green
gamificati
on
SURE
impleme
If we are the winners… nted
Plastic
consumption
reduction
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