The document discusses marketing strategies for small businesses, focusing on generating referrals. It emphasizes narrowing your focus to an ideal client profile, differentiating your business, enhancing the customer experience, educating clients, and making referrals a core part of your business culture. Specific tactics mentioned include developing a marketing kit with your story, services, testimonials and case studies; creating memorable completion experiences for clients; and holding client showcase events to generate referrals. The overall message is that referrals are a powerful marketing strategy if businesses understand their customers and focus their efforts.

1. Introduction to: Tim Nagle

2. Why are You Here?Cannot generate leadsCannot generate quality leads?My Marketing isn’t effectiveI cannot convert leads into sales My competitors are better at this than We are I don’t Understand how to market my business

3. Enhance Your Customer’s Experience!

4. What business are you in?

5. What happens when we have Effective Marketing?Just anyoneEliminate Price CompetitionRough estimatesKill ProfitsSucking sound from your wallets

6. What can I do? Understand The True Meaning of Marketing

7. Definition of MarketingManagement process through which goods and services move from concept to the customer. As a philosophy, it is based on thinking about the business in terms of customer needs and their satisfaction. As a practice, it consists in coordination of four elements called 4P's: (1) identification, selection, and development of a product, (2) determination of its price, (3) selection of a distribution channel to reach the customer's place, and (4) development and implementation of a promotional strategy. Marketing differs from selling because (in the words of Harvard Business School's emeritus professor of marketing Theodore C. Levitt) "Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariably does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse, and satisfy customer needs."

8. What is The Definition of Marketing? Getting someone, who has a need, to know, like and trust you.

9. Benefits of Profitability before GrowthI see many remodeling businesses searching for the magic solution on how to: generate more leads, more revenue, and higher profits. What is the solution?

10. Narrow Your Focus on the ideal client*Narrow and define your ideal client

11. Current profitable clients

12. Already refer

13. Ideal Clients Value what you offer**THIS IS YOUR MARKETING FOUNDATION

14. Focus on the ideal clientReferDon’t ReferProfitableNot profitable

15. A Customer Life Cycle

16. Differentiate and Dominate One of the most important marketing strategies the small business must master is the art of differentiation. Finding an important point of difference, one that matters to your ideal clients.

17. Why referrals are so powerful Great ROI Shorter sales cycle Qualified leads Expect to pay a premium

18. Generating ReferralsBecome a BrandEnhance your customers ExperienceEducate your existing & new customersTarget – Referral SourcesMake it a CultureBe Unique- have fun with it, follow up!

20. Generating ReferralsBecome a BrandEnhance your customers ExperienceEducate your existing & new customersTarget – Referral SourcesMake it a CultureBe Unique- have fun with it, follow up!

24. Generating ReferralsBecome a BrandEnhance your customers ExperienceEducate your existing & new customersTarget – Referral SourcesMake it a CultureBe Unique- have fun with it, follow up!

25. Your marketing kit Case for you – Difference your story / FAQs your process/ checklist client testimonials case studies services/productsHow do you deliver it?

26. Passion & Family

28. Systems And Processes

29. Uses for Marketing Kit’sSuites of information That Educate Initial marketing brochurePresentationNew Customer KitMemorable Completion!

30. Is Your Projects Completion Memorable? How about Beneficial?Section One could be a survey on your company with a survey sheet to be filled out by the homeowners.Section Two of the manual can be records. Collect any paperwork associated with the job and complete records of everything installedThe Third Section, should be instructions on how to refer your company

33. Educate – the perfect intro How you can spot our ideal client How to present our core message Our referral offer Our marketing process

36. How are You delivering your testimonials

38. Create your marketing strategy Interview your clients Determine how you are unique Create a USP

39. Testimonial Recording

42. EVENTS CLIENTS SHOWCASES

47. Client Showcase!