The 10-step marketing plan outlines Belo Essentials Deodorant's target market as women who want celebrity-like complexions and fair, flawless skin. It positions the deodorant as the only product that addresses all common underarm problems at an affordable price. While distribution is still limited, the plan utilizes star endorsements and social media to promote the product's message of confidence and beauty. It aims to differentiate Belo Essentials in the competitive deodorant market by appealing to women's vanity.
L'oreal is a well-known Brand and Shampoo product category is a mature category. This ppt highlights how L'oreal can come up with new marketing strategies to give a boost to their revenue growth in a mature product category. We have used some analytical marketing models along with some innovative idea to come up with this strategy.
The beauty company Glossier has gained enormous popularity among millennials and Gen-Z since its launch in October 2014. Glossier celebrates the idea of real beauty in real life, providing its customers with customized affordable luxury beauty products. As a tech-savvy company, Glossier understands the power of social media in terms of product sales and promotion. The company also aims to lay foundation for a beauty movement of real women and real beauty. The recently launched Body Hero campaign is a great example reflecting Glossier’s mission.The global cosmetics industry is led by beauty conglomerates including Chanel, Coty, Estée Lauder, Kao, L’Oréal, LVMH and Shiseido. The growing middle class, product innovation and influencer marketing are listed as the three market drivers in the industry; while affordability, counterfeits, and toxic chemicals are part of the market challenges. This marketing plan aims to help Glossier settle key issues hindering the growth of the company.
L'oreal is a well-known Brand and Shampoo product category is a mature category. This ppt highlights how L'oreal can come up with new marketing strategies to give a boost to their revenue growth in a mature product category. We have used some analytical marketing models along with some innovative idea to come up with this strategy.
The beauty company Glossier has gained enormous popularity among millennials and Gen-Z since its launch in October 2014. Glossier celebrates the idea of real beauty in real life, providing its customers with customized affordable luxury beauty products. As a tech-savvy company, Glossier understands the power of social media in terms of product sales and promotion. The company also aims to lay foundation for a beauty movement of real women and real beauty. The recently launched Body Hero campaign is a great example reflecting Glossier’s mission.The global cosmetics industry is led by beauty conglomerates including Chanel, Coty, Estée Lauder, Kao, L’Oréal, LVMH and Shiseido. The growing middle class, product innovation and influencer marketing are listed as the three market drivers in the industry; while affordability, counterfeits, and toxic chemicals are part of the market challenges. This marketing plan aims to help Glossier settle key issues hindering the growth of the company.
We are a group of student in Viet nam. We made this slide to participate in a marketing contest held bay Rexona Unilever. We are looking forward to your precious comments all!
Female Facial Cleanser Usage in IndonesiaDI Marketing
On average, Indonesian buy facial cleanser 11 times per year and spend $5.64 for each cleanser purchase, younger groups tend to buy and spend more than the older
Find more at:
http://www.di-onlinesurvey.com/
A Case for a new launch?
Your client is one of India's oldest homegrown FMCG companies, TipTop Products. They have been key players in the Personal Care category for several decades, competing successfully with large multinational companies. They are currently present in the categories of soaps, shampoos, moisturizing creams, fairness products and talcum powder. They are focused in the northern and eastern parts of the country, although their products enjoy good distribution across India. Their products are popular both in urban (Tier 2) and rural areas.
For the last 8+ quarters though, their growth has been stagnating. This is partly due to evolution of some of their key categories, as consumers seek other forms of Personal Care. TipTop's head of marketing has been studying this evolution of the market, and the changing consumer, and he feels that TipTop needs to revamp their product portfolio. He strongly feels that deodorants is a Personal Care category that TipTop needs to get into, because of its exploding growth and potential. Some of the other leaders at TipTop however, are not so sure. TipTop has hired you to help. Can you specifically answer these questions for them:
1. Should TipTop enter the Deodorants market? Would you look at a specific market segment or look at the overall market? Please provide your reasons based on the data provided.
2. If they choose to enter, what launch strategy would you recommend in terms of product type, distribution and marketing strategy?
TipTop has provided some data for you to base your conclusions on. Please state what other types of data you might need.
Please send catalogers : metadata staffing in the 21st centuryJennifer Liss
This presentation addresses the ways in which traditional catalogers are uniquely positioned to make valuable contributions to the linked library data future and outlines competencies for performing metadata work.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
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Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
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In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
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3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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1. 1
10 STEP
Marketing Plan for
Belo Essentials Deodorant
Jean Daisy de Guzman
June 2013
http://jeandeguzman.blogspot.com
2. This 10 Step Marketing Plan is part of the mandatory requirements of Prof.
Remigio Joseph De Ungria’s AGSB marketing management class.
The data included in this report are based on publicly available data such
as those on internet websites, news, package declarations, public reports.
When appropriate, data are “masked” so as not to create unexpected
conflicts.
The reports are posted and linked on slideshare, blogs and facebook so
that there is easier sharing among students from different marketing
classes.
Disclaimer
http://jeandeguzman.blogspot.com
3. 1. Belo Essentials Deodorant PTM are women who
aspire to have celebrity-like complexions
2. Who want to feel good about themselves by
having fair and flawless skin all-over
3. Can choose Rexona, Dove or Block and White
4. Other brands are known only for perspiration
control and whitening
5. In the Philippines, the Whitening Sector of of
Skincare is an 8.8 billion Peso market
Steps 1 to 5
Bringing confidence to every
woman
http://jeandeguzman.blogspot.com
4. 6. Belo Essentials Deodorant promises to
address all common underarm problems
7. Affordable, price range almost equal to that of
competitors
8. Uses advertisement, experiences and events
9. Available at leading drug stores, supermarkets
and beauty stores
10. Focuses on a niche market
Steps 6 to 10
Women put a premium on beauty
http://jeandeguzman.blogspot.com
5. 1. Belo Essentials Deodorant’s PTM are
women who aspire to have celebrity-like
complexions
The Belo Essentials woman is:
Aged 19-28, Class B and C, Single
Career-oriented, dedicated to becoming
the best version of themselves, spends a lot
of time socializing, aims to be attractive to
the opposite sex and to be the envy of other
women
http://jeandeguzman.blogspot.com
6. 1. Belo Essentials Deodorant’s PTM are
women who aspire to have celebrity-like
complexions
The Belo Essentials woman:
Bathes 1-2x a day and is conscious about
the smell and look of her underarms
Gains confidence in being able to wear
sexy outfits
http://jeandeguzman.blogspot.com
7. The Belo Essentials woman
aspires for confidence to conquer
the world
7
Reference: Maslow’s
Hierarcy of Needs
Marketing Management,
11th
ed, Philip Kotler
I aspire to be admired
and to stand-out
I want to maintain proper hygiene
so that I may be perceived as beautiful
8. 2. Women of today have unique
needs, wants & demands
Needs: Women need to feel beautiful,
to be confident, to be accepted and to
achieve Self-Actualization
Wants: Women prefer Belo Beauty Deo
better than other brands because of
Price, Smell, Credibility, Branding and it
is the only deodorant in the market
that promises to address all
common underarm problems
http://jeandeguzman.blogspot.com
9. 2. Women of today have unique
needs, wants & demands
Demands: Women demand whiter and
smoother underarms, long-lasting
anti-perspirant effect, absence of
mark left on clothes and no sticky feeling
http://jeandeguzman.blogspot.com
10. 3a. Belo Essentials Deodorant
has to work hard in order to
be a market leader
Direct: Rexona, Dove, Secret, Block
and White, Nivea
Indirect: Underarm and Foot Powders,
Tawas, Soap, Alcohol and Nothing
Variables: Price, Packaging, Brand
promise of effectiveness,
Availability and Brand credibility
http://jeandeguzman.blogspot.com
11. 3.b Belo Essential Beauty Deodorant is
looking to lead in a niche market
13-18 yrs 19-28 yrs 29-49 yrs
High
price
Low
Price
Dove
Pure
Rexona
Skin
White
Belo
Price vs. Age Matrix
Block&White
Mlik Rexona
DoveNivea
Dove
Rexona
12. 3.b Belo Essentials Beauty Deodorant
appeals to the vanity of Filipinas
Benefit Positioning vs. Brand Matrix
13. Belo Essentials Beauty Deodorant
appeals to the vanity of Filipinas
Benefit Positioning vs. Brand Matrix
Apart from the
primary objective of
sweat control,
competitors mainly
focus mainly on
whitening and
smoothening.
14. 4. Belo Beauty Deo has a
good niche market positioning
The Belo Essentials Deodorant is the only product
that…
-only has 1 variant but promises to address all common underarm
problems such as sweat, roughness, chicken skin, redness and
darkness
-responds to the deeply-rooted demand of Filipinas to have whiter skin
-promises celebrity-like underarm appearance at a very affordable cost
-communicates to the consumers that using the product would bring them
confidence
http://jeandeguzman.blogspot.com
15. 4. Belo Essentials Deodorant
sets itself apart by being the
only “Beauty Deo”
The Belo Essentials Deodorant
is the only product that gets
women to expect MORE from
a deodorant by asking the
question: “How are your
underarms today?”
’Other deodorants may
solve one, but only Belo
solves all’-Belo Beauty Deo
http://jeandeguzman.blogspot.com
16. 4. Extending the ‘Belo Touch’
to the masses
-Given that the Belo brand is
associated with luxurious
skincare, Belo Essentials
products make beauty more
accessible and affordable to
every Filipina
-Allows common people to feel
that they too only allows Belo
to touch their skin
http://jeandeguzman.blogspot.com
17. 5a. Given that Filipinas are renowned
for being hygienic, it is no surprise
that the deodorant market is huge
- Of the total deodorant market, Rexona at present
holds the lion’s share at 44%
- This dominance may be observed in the huge shelf
space allocated for their products in most
supermarkets
- Rexona mini-stick deodorant is expected to hit
P550 million this 2013 or 30 percent higher than
last year’s P400 million
http://jeandeguzman.blogspot.com
18. 5b. Estimate the market size
using company data
- Estimated total Market Size: 664, 000, 00
- Given that Belo Essentials have only recently
been introduces, the company claims that
they hold only around 7% market share
- Sales of other Belo Essentials products in
2012 amounted to 300M
http://jeandeguzman.blogspot.com
19. 5c. Estimated deodorant use
-3ml Rexona (Php 6.65) could be used up to 5
times
-Php 6.65/5= Php 1.33 per application
-Filipinas only use it in the morning= Php 1.3
per use
http://jeandeguzman.blogspot.com
20. 6a. The Belo Essentials
‘Beauty’ Deodorant and its
Direct Competitors
VS.
http://jeandeguzman.blogspot.com
21. 6a. The Visibility of Belo
Essentials ‘Beauty’ Deodorant
in a Major Supermarket
-One rack is dedicated solely for Belo
Essentials products in one of the country’s
major supermarkets
-Rack was located near the toothpaste
section, an area that was a little bit far
away from the deodorant section
-This strategy is risky as when people look
for deodorant, where they go is in the
deodorant section
http://jeandeguzman.blogspot.com
22. 6a. The Visibility of Belo
Essentials ‘Beauty’ Deodorant
in a Major Supermarket
-In the deodorant section of the supermarket however, the Belo
Essentials Deodorant occupies a very limited, if not totally
inconspicuous space—very easy to miss amidst competitor
brands
http://jeandeguzman.blogspot.com
24. 6a. The Belo Essentials
‘Beauty’ Deodorant and its
Direct Competitors
http://jeandeguzman.blogspot.com
-As the market leader, it comes as
no surprise that Rexona
deodorant variants enjoy huge
shelf spaces in supermarkets,
drugstores and department stores
-Rexona products are even
sometimes bundled with another
Unilever product as a form of
promotion
25. 6a. The Belo Essentials
‘Beauty’ Deodorant and its
Direct Competitors
http://jeandeguzman.blogspot.com
-Next to Rexona, Nivea and Dove
occupy the largest shelf space in
the supermarket given that both
brands offer a wide variety of
deodorants
27. 6b. What would make women
choose the Belo Beauty Deo?
-The Belo Essentials Deodorant is the only
deodorant known as a ‘Beauty Deo’—appeals to
the vanity of women
-Only deodorant that promises to address ALL
common Filipina underarm problems
-Simple, classy and elegant packaging
- Associated with the top Beauty Doctor of the
country
http://jeandeguzman.blogspot.com
28. 7. Sizing up the Competition
(Prices as of June 2013 at an SM
Supermarket)
Though the Belo Essentials Deodorant is advertised as a seemingly high-
end product, pricing is on the affordable side.
http://jeandeguzman.blogspot.com
29. 8a. Belo Essentials Deodorant
is working to be recognized
1
2
3
4
http://jeandeguzman.blogspot.com
30. - Given that Dr. Vicki Belo is
known as “Doctor to the
Stars”, it is no surprise that
her brand utilizes Star Power
- The brand capitalizes on the
‘celebrity-worship’ tendency
of Filipinos by getting popular
actresses such as Ann
Curtis and Toni Gonzaga
to represent the brand
8a. Belo Essentials Deodorant
utilizes Star Power
http://jeandeguzman.blogspot.com
31. - Arguably the most
sought-after actress
and endorser in the
country, Ann Curtis,
talks about the Belo
Essentials deodorant:
https://www.youtube.com/watch?v=WA
8a. Belo Essentials Deodorant
utilizes Star Power
http://jeandeguzman.blogspot.com
32. - Top Philippine Fashion
blogger, Kryz Uy,
featured the Belo
Essentials Beauty Deo
in her blog,
Thirstythought:
http://www.kryzuy.com/on-beauty-und
8a. Belo Essentials Deodorant
recognizes the power of
social media
http://jeandeguzman.blogspot.com
33. - Blogger, host and
model, Patty Laurel,
also did a feature of
the Belo Essentials
Beauty Deo in her blog
last April 2013:
http://www.pattylaurel.com/2013/04/un
8a. Belo Essentials Deodorant
recognizes the power of
social media
http://jeandeguzman.blogspot.com
34. - Promotions are done
through Social
Networking sites such
as Facebook, Twitter
and Instagram
8a. Belo Essentials Deodorant
recognizes the power of
social media
http://jeandeguzman.blogspot.com
35. - The brand hosts
fabulous events and
enlists the support of
celebrities to raise
awareness about the
product
8a. The Belo Essentials
‘Beauty’ Deodorant LIVE!
http://jeandeguzman.blogspot.com
36. 8b. Rexona empowers the
active woman
- Rexona generally appeals to friends and to the
dynamic woman who lives an active lifestyle
http://jeandeguzman.blogspot.com
37. 8b. Dove is all about being
clean, real and fresh
http://jeandeguzman.blogspot.com
- Dove advertisements always make use
of ‘real’, relatable women
- Image projected is clean and fresh
38. 8b. Nivea focuses on
relationships and attraction
-Nivea appeals to the consumers by showing how
lighter underarms can help attract the opposite sex
http://jeandeguzman.blogspot.com
39. 8b. How the ‘Belo appeal’ is
different from its competitors
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40. 9. The Belo Essentials ‘Beauty’
Deodorant can do better in terms
of its distribution network
-Given that the product is relatively new to the
market, it lags behind its competitors in terms of its
distribution network
-Available only in leading supermarkets, selected
beauty supply stores and drugstores
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41. 10. The Belo Essentials ‘Beauty’
Deodorant is In it to Win it
Low Cost Producer
Supply and Distribution Leverage
Differentiation
Niche
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43. 1. Belo Essentials Deodorant PTM are women who
aspire to have celebrity-like complexions
2. Who want to feel good about themselves by
having fair and flawless skin all-over
3. Can choose Rexona, Dove or Block and White
4. Other brands are known only for perspiration
control and whitening
5. In the Philippines, the Whitening Sector of of
Skincare is an 8.8 billion Peso market
Steps 1 to 5
Bringing confidence to every
woman
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44. 6. Belo Essentials Deodorant promises to
address all common underarm problems
7. Affordable, price range almost equal to that of
competitors
8. Uses advertisement, experiences and events
9. Available at leading drug stores, supermarkets
and beauty stores
10. Focuses on a niche market
Steps 6 to 10
Women put a premium on beauty
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45. 45
10 STEP
Marketing Plan for
Belo Essentials Deodorant
Jean Daisy de Guzman
June 2013
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