fiama di-wills
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Fiama Di Wills is a personal care brand owned by ITC that produces hair care and skincare products. Its target audience is youth who seek affordable premium products that make them feel beautiful. Fiama Di Wills positions itself as providing gentle and effective care through a blend of natural and scientific ingredients for everyday use, keeping consumers feeling refreshed all day.
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fiama di wills
Fiama Di Wills is a personal care brand owned by ITC Limited that offers shampoos, conditioners, bathing bars, and shower gels. Launched in 2007, it was ITC's second personal care brand and was developed using four years of research. Fiama Di Wills targets metro cities and the middle class, focusing on educated working professionals and young consumers who want to feel refreshed. It positions itself as a gentle, effective daily care brand using natural extracts that moisturizes skin and provides a glowing look. The brand is promoted by actress Deepika Padukone and aims to target adventurous and fun-loving working individuals.
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Fiama di wills
Fiama Di Wills is an Indian personal care brand owned by ITC that offers haircare products. It was launched in 2007 as ITC's second personal care brand. Its products combine natural ingredients and science. Fiama Di Wills targets young, modern consumers seeking indulgent products to feel beautiful. It uses celebrities as brand ambassadors and promotes a blend of nature and science. Competition includes Dove, Pantene and Sunsilk. Fiama Di Wills segments consumers using VALS and AIO frameworks to target achievers, emulators and experience-seekers through lifestyle-based promotions.
Final marketing ppt fiama
Fiama Di Wills is an Indian personal care brand launched in 2007 that offers soap, shower gels, shampoos, conditioners, serums, and deodorants. It uses natural ingredients and 4 years of research and development. The brand targets both female and male consumers with products for skin care, hair care, and bathing. It positions itself as a premium brand that provides gentle and effective care through natural extracts.
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fiama di wills
Fiama Di Wills is a personal care brand owned by ITC Limited that offers shampoos, conditioners, bathing bars, and shower gels. Launched in 2007, it was ITC's second personal care brand and was developed using four years of research. Fiama Di Wills targets metro cities and the middle class, focusing on educated working professionals and young consumers who want to feel refreshed. It positions itself as a gentle, effective daily care brand using natural extracts that moisturizes skin and provides a glowing look. The brand is promoted by actress Deepika Padukone and aims to target adventurous and fun-loving working individuals.
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2. The marketing plan proposes targeting families through newspaper advertisements, events, and experiences. The product would continue to be distributed nationwide in department and cosmetic stores.
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Fiama Di Wills is an Indian personal care brand owned by ITC that offers haircare products. It was launched in 2007 as ITC's second personal care brand. Its products combine natural ingredients and science. Fiama Di Wills targets young, modern consumers seeking indulgent products to feel beautiful. It uses celebrities as brand ambassadors and promotes a blend of nature and science. Competition includes Dove, Pantene and Sunsilk. Fiama Di Wills segments consumers using VALS and AIO frameworks to target achievers, emulators and experience-seekers through lifestyle-based promotions.
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Fiama Di Wills is an Indian personal care brand launched in 2007 that offers soap, shower gels, shampoos, conditioners, serums, and deodorants. It uses natural ingredients and 4 years of research and development. The brand targets both female and male consumers with products for skin care, hair care, and bathing. It positions itself as a premium brand that provides gentle and effective care through natural extracts.
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Fiama di wills.....by Rajorsi panja.
Fiama Di Wills is an Indian personal care brand owned by ITC that offers haircare and skincare products. Launched in 2007, it is the second brand in ITC's personal care portfolio. Fiama Di Wills' unique selling point is that its products combine the benefits of nature and science. The brand targets young, modern Indian consumers seeking products that make them feel confident and beautiful.
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10 step-marketing-plan-dove-mitra-eftekhar
1. The document outlines a 10 step marketing plan for Dove soap targeting women aged 20-35 from classes A and B in the Philippines.
2. The target market wants soft, beautiful skin and considers brands like Olay, Nivea and Palmolive. Dove differentiates itself as the only soap with 1/4 moisturizing cream.
3. The marketing mix for Dove includes prices of P40-P50, a "self-esteem campaign", and nationwide distribution in supermarkets and convenience stores. The strategy is to target a niche market with product differentiation.
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The document discusses the growing cosmetics industry in India, with a focus on the fairness cream market. Some key points:
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Pgp30297 abhinav anand_section_b
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Dove creates personal care products and campaigns to promote positive body image for women. They target women ages 18-35 who want effective, affordable products without harsh chemicals. Through their Real Beauty campaigns, Dove aims to show women that they are naturally beautiful and should feel confident without needing to change their appearance. They position themselves as a premium but accessible brand that values customers' well-being over exaggerated marketing claims.
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Presentation contains introduction and market position of fair & lovely as compare to other fairness creams available in the market.
Ethics
Advertising has become pervasive in modern society. While it can inform consumers, some advertising distorts the truth or lacks ethics. Fair & Lovely cream was criticized for implying a woman's looks determined her job prospects. Many fairness creams contain harmful bleaching agents and steroids with side effects. Unethical practices include targeting children, false claims, and attacking competitors. A study found many viewers feel television advertising's ethics are average or low. Advertisers must balance freedom of expression with responsible practices.
Bm group4 dove_evolution of a brand
Dove has evolved from a beauty soap bar in 1957 to a personal care brand with a diverse range of products. In the 2000s, Dove launched campaigns promoting "real beauty" and building women's self-esteem. This repositioned the brand to celebrate inclusive and democratic notions of beauty. Dove's brand management approach changed to split responsibilities between centralized brand development and geographical brand building teams. The brand's meaning also broadened from focusing on functional benefits to providing an emotional message of inspiring women to embrace their natural beauty from within. Dove has been successful in India by adapting campaigns to local cultures while staying true to its core values of championing all women's beauty.
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After studying the theoretical concepts of a topic, understanding its practical implications and applications is the next step in the learning process. This Project of Marketing Management Part is last. For this report, I tried to find out about the Marketing Strategy of marketing of the reputed brand of the world, namely Fair & Lovely.
10 step marketing plan for Vaseline Shampoo
Vaseline targets budget conscious mothers as their primary target market. Their shampoo restores proteins to hair, leaving it healthy and glowing. It is 23% cheaper than Rejoice and 27% cheaper than Sunsilk based on bottle packaging sizes. Vaseline uses TV ads, events and experiences for marketing. The shampoo is distributed nationwide and Vaseline uses a niche approach focused on budget conscious mothers to win in the market, which is estimated at P20 billion total with Vaseline's niche being P3.5 billion or 17%.
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The document summarizes the various product lines offered by a company across different categories like nutrition and wellness, beauty, home care, etc. It provides details of the sub-products available under each main product line. The company aims to have a wide product portfolio with multiple product lines and depth in each line to gain more market share and increase profits by catering to diverse customer needs and limiting risk.
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The document discusses Dove's marketing mix for its Deep Moisturizing Beauty Bar soap. It targets female consumers ages 18 and older, especially middle-class and above housewives, students, and working women who care about their appearance. Dove aims to promote the message that beauty comes in all shapes and sizes through campaigns like Dove Real Beauty Sketches. The 135g bar retails at Pakistani rupees 95 in stores nationwide.
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Fiama di wills.....by Rajorsi panja.
Fiama Di Wills is an Indian personal care brand owned by ITC that offers haircare and skincare products. Launched in 2007, it is the second brand in ITC's personal care portfolio. Fiama Di Wills' unique selling point is that its products combine the benefits of nature and science. The brand targets young, modern Indian consumers seeking products that make them feel confident and beautiful.
Ethical&Unethical practice of Fair and Lovely
Fair and Lovely is a popular skin lightening cream that has both ethical and unethical business practices. While it provides scholarships to empower women, its advertising claims are misleading and the ingredients in the creams like mercury can cause skin damage. Research shows the creams only lighten skin by 20% and playing on emotions to sell more products is unethical. To improve, Fair and Lovely should focus on safer ingredients rather than just new products and marketing.
10 step-marketing-plan-dove-mitra-eftekhar
1. The document outlines a 10 step marketing plan for Dove soap targeting women aged 20-35 from classes A and B in the Philippines.
2. The target market wants soft, beautiful skin and considers brands like Olay, Nivea and Palmolive. Dove differentiates itself as the only soap with 1/4 moisturizing cream.
3. The marketing mix for Dove includes prices of P40-P50, a "self-esteem campaign", and nationwide distribution in supermarkets and convenience stores. The strategy is to target a niche market with product differentiation.
Care world
Care World is a brand that offers a wide range of baby products including apparel, cosmetics, and baby care items. The brand aims to care for babies' delicate skin and sees its products not just as items but as expressions of emotion. Care World enjoys less competition in the market than competitors and offers affordable prices. Its goal is to enhance growth through investments in products, talent, and research and development.
Dove
This document provides information about Dove Beauty Bar's group members and marketing strategies in Pakistan. It discusses Dove's product range, pricing at Rs. 80 then lowering to Rs. 50, distribution through PUL's 2,500 redistribution stockists and over 1 million retail outlets, and promotional campaigns like Dove Self Esteem Fund and REAL beauty campaign. Dove segments consumers based on demographics like gender (females), income (high, upper middle), and psychographics (changing perceptions of beauty). It targets working women and higher income groups. Dove positions itself as a personal care brand providing maximum moisturization compared to soap.
Fairness cream 4 men
1) Fairness creams were traditionally marketed towards women, but statistics now show that men account for 25% of the fairness cream market in India and that number is growing.
2) Cosmetics companies conducted surveys finding that many Indian men were using women's fairness creams, so they began introducing fairness creams targeted specifically for men.
3) In 2007, Nivea launched a new "Nivea for Men" line of products in India, while Emami was the first company to launch a fairness cream exclusively for men called "Fair and Handsome" in 2005.
Cinthol Soaps
Cinthol soap is launching new fragranced products, including masculine, feminine, and kids' soaps. Market research found top fragrances for each category. The new line includes 3 masculine scents, 3 feminine scents, and 3 kids' scents. The soaps will be priced affordably and promoted through television, radio, print media, and bundle deals. Cinthol aims to target all ages and remain a youthful brand through fresh fragrances at low prices with new distribution channels. Future plans include expanding the product line into hand wash, liquid soap, and face wash if the new fragrances are successful.
Presentation on Fairness industry
The document discusses the growing cosmetics industry in India, with a focus on the fairness cream market. Some key points:
- The cosmetics market in India is growing at 15-20% annually, twice as fast as the US and European markets, driven by increasing demand for beauty products.
- Fairness creams constitute a huge market worth Rs. 2,000 crore annually, with men's fairness creams accounting for 10% of the market.
- Major players in the fairness cream market include Fair & Lovely (HUL), Fair & Handsome (Emami), Ponds (HUL), Garnier (Loreal), and Nivea. Celebrities like Shah R
Pgp30297 abhinav anand_section_b
Hindustan Unilever is looking to extend their Pond's brand into the growing men's grooming category through the launch of a new facial cleanser for men. The men's grooming market in India is valued at over INR 46.8 billion and growing rapidly. Pond's new coffee bean and menthol based facial cleanser is targeted at energizing and recharging men aged 18-35. It is positioned as a natural product that cares for the skin with antioxidants and UV protection. The cleanser will be competitively priced and promoted through television, online, and promotional events to gain market share in the men's facial cleansing segment.
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Fiama di Wills is an Indian personal care brand owned by ITC that uses a liquid crystal technology developed by Laboratorie Naturel in Bangalore. The brand's product portfolio includes fragrances, body wash, hair care, skin care, and talc. Some major products include Fiama di Wills, Vivel Essenzia di Wills Superia, and Engage. The target market segments include young teenagers and middle-aged consumers across rural, urban, and suburban areas seeking daily use, non-sticky products for good skincare to look beautiful and confident.
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The document provides information on the FMCG sector in India. It discusses key trends in the sector such as rising incomes driving purchases, a favorable FDI policy, and the digital transition. The FMCG market in India is estimated to reach $49 billion by 2020, growing at a CAGR of 27.86%. Rural consumption is also rising, with the rural FMCG market projected to reach $220 billion by 2020. Major players in the rural segment include Colgate, Dabur, Emami, Hindustan Unilever, and Marico Industries. The retail market in India is projected to reach $1.1 trillion by 2020, boosting revenues for FMCG companies.
Top 10 Makeup Brands in India for women
Makeup is not only the cosmetic that you wear or apply on your body, but it also enhances your inner confidence. Do you want to achieve the most stunning look at the most affordable price? Explore the wonders of styles, and color schemes for a flawless look. Makeup enhances one’s appearance and natural face and gives a radiant glow to the face.
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MED-LINETM skin care products were created to bring clinically efficacious and environmentally-friendly products to the global market using cutting-edge technologies. The products deliver a range of highly specific skin care products to benefit all ages and skin types, including sensitive skin. M & O SkinCo is the exclusive distributor of MED-LINETM products in Singapore, hoping to expand globally, and offers customized services and gift options to enhance customers' image and confidence.
Clinique Brasil - Analise de Portfolio de Marca - Ana Luz - 18-02-2016
Clinique is a prestige skincare and cosmetics brand owned by The Estée Lauder Companies. It was the first dermatologist-developed cosmetics brand. Clinique focuses on creating products for different skin types, concerns, and conditions. It aims to be the most trusted prestige beauty brand worldwide with market leadership in dermatological skincare and foundation. Clinique has experienced growth in Brazil in recent years through expanding its distribution channels and increasing advertising.
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fiama di-wills
- 2. FIAMA DI WILLS A unique product the house of ITC Parent Company ITC Category Personal Care brands-Hair care & Skincare Sector FMCG Tagline/ Slogan Beautiful you, today, tomorrow USP (unique selling point) The Fiama Di Wills range combines the goodness of nature and science, providing gentle and effective care.
- 3. SEGMENTATION
- 4. TARGETING Targeting : Effective Segmentation criteria which is measurable , actionable and differentiable Target audience is youth. Young, modern and affordable premium soap and seek indulgences that make them feel alive and beautiful.
- 5. POSITIONING Positioning : It means creating image and identity in the minds of targeted coustmers . Gentle Car . Blend of nature and science . Every day use . Refreshing all day .
- 6. My name is FIAMA DI WILLS and I am not a “SOAP”