Mahindra & Mahindra is launching a new retail concept called Mom & Me, which will focus on products for mothers and children. The stores will offer a wide range of national and international branded products for maternity, baby care, toys, and children's clothing. They will also feature private label products and customer service elements like feeding areas and play spaces. Mahindra sees opportunity in the mother and child retail segment, which is currently underserved and fragmented in India. The new stores aim to be a one-stop shop for all mother and baby needs.